短视频案例拆解：单账号销售26万单，复制性强，可矩阵化操作！

The biggest headache for short videos is the problem of video materials, if you use other people's materials it is easy to be too low.
做短视频最头疼的就是视频素材的问题，如果用别人的素材很容易原创度过低。

The account case shared with you today is very simple and rough, a dubbing, a method, 360-degree shooting from different angles, sent more than 600 times, exploded several videos, and sold more than 260,000 orders.
今天给大家分享的这个账号案例，非常简单粗暴，一个配音，一个方法，360度不同角度拍，发了600多遍，爆了几个视频，一共卖了26万多单。

This number also perfectly verifies that the exploded content can be exploded repeatedly, the content production cost of this way is particularly low, each material is original, and it is still a multi-account matrix operation.
这个号也完美验证了爆过的内容是可以反复爆的，这种方式的内容生产成本特别低，每个素材还都是原创，同时还是多账号矩阵操作的。

Here's how she does it:
接下来给大家说下她的大概操作：

Step 1: Use the same dubbing technique, but shoot from different angles to create videos of the same copy from different angles.
第1步、用同样一个配音话术，但是用不同的角度来进行拍摄，制造不同角度的同一文案的视频。

The second step, in addition to the short-video band goods, broadcast more than 8 hours a day, and continuously release short videos during the broadcast to leverage more natural traffic.
第2步、除了短视频带货，每天开播8个小时以上，在开播期间不断地发布短视频撬动更多的自然流量。

Step 3: Each video has a strong selling point, constantly release test materials, when one of the playback volume is slightly larger, it is constantly copied, and it has been collected until it is not, and then this stage will also test explosive.
第3步：每个视频都有强卖点，不断的发布测试素材，当有其中一个播放量稍微大一点之后就不断的复制，一直薅流量，直到没有，然后这个阶段同时进行的还会测爆款。

Occasionally detect a burst, infinite cycle, until this product flow is all pulled up, it is as simple as that.
偶尔测出一个爆款，无限循环，直到这个品流量全部薅完了，就这么简单。

What is the inspiration for us from the above cases?
从上面的这些案例里面，对于我们的启发是什么呢？

1, when we see a case, we can refer to the following points to carry out detailed dismantling, such as: what identity, scene, action or props, shooting method, character characteristics and other aspects.
1、当我们看到一个案例时，可以参考以下几点去详细展开拆解，比如：什么身份，场景，动作或者道具，拍摄方式，人物特点等多方面。

For example, in this case, we can imitate the points: the background can be replaced, the characters can be replaced, and the accuracy of the shooting picture is not the focus.
比如这个案例，我们可以模仿的点：背景可替换，人物可替换，拍摄画面精度不是重点。

The value provided by the explosion point in the case: novel product features + simple gameplay, the video directly shows the gameplay, and the additional value provided: improving the child's concentration, addictive like playing games, and reducing the time for children to play mobile phones.
案例中爆点提供的价值：新奇的产品功能+玩法简单，视频直接展示玩法， 额外提供的价值：提升孩子专注力，像玩游戏一样上瘾，减少孩子玩手机时间。

2, after testing the explosive topic material after testing, the simple and crude way is to insist on sending, you will find that when you release again, each time you can get accurate traffic.
2、测试出爆款话题素材后测试后，简单粗暴的方法就是坚持发，你会发现你再次发布的时候，每一遍都能获得精准的流量。

When we are sure that quantity will win, we need to work hard on quantity.
当我们确定了是以量取胜，我们要在量上面下足功夫。

Because the user repeatedly brush to your probability is very low, so you do not need to be clean in this process, as long as your content is original, a shot of the copy can be sent until there is no traffic.
因为用户重复刷到你的概率是很低的，所以你根本就不需要在这个过程当中有洁癖，只要你的内容是原创，一个镜头拍摄的文案是可以一直发，直到彻底没流量为止。

3. Constant drainage of precise customers through Tiktok short videos, strong replicability, matrix operation, and more importantly, controllable creation cost.
3、通过抖音短视频来不断的引流精准客户，可复制性很强，也能矩阵操作，更重要的是创作成本可控。

Today's case introduction is here, you can also follow the dismantling method provided above to study.
今天的案例介绍就到这里，你也可以按照上述所提供的拆解方式去细细研究。