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视频号搬运案例,七天快速起号,销售额超9000+

In the previous article said a lot about the handling of goods play, today to share with you a case of English parenting animation handling cash play.
在之前的文章里说过很多关于搬运的带货玩法,今天给大家分享一个关于英文育儿动画搬运变现的玩法案例。

Let's take a look at the case:
先来看下案例:

视频号搬运案例,七天快速起号,销售额超9000+

This account is to carry popular cute baby English video + English animation, live broadcast selling English animation resources, low cost, a week from the number, half a month less than sales of more than 9000+.
这个账号就是搬运热门萌娃英语视频+英语动画,直播间卖英语动画资源,低成本,一周起号,半个月不到销售额超9000+。

The form of child number mixed cut + English animation is to specifically put some animated videos, and then with English, and then imitate the peer mixed cut video to get traffic, and then use the traffic video to bring goods.
育儿号混剪+英文动画的形式具体说来就是将一些动画的视频,然后配上英文,然后模仿同行混剪视频获得流量,再利用流量视频带货。

The operation mode of this type of account is the first traffic video, and after the traffic video bursts, the traffic of the explosive video is used to drive the traffic of the cargo video to carry out the cargo, and most of this group is a Bao Ma group with a certain degree, and the conversion effect is better.
这类账号的运营方式,是先发流量视频,等到流量视频爆了之后,再利用爆款视频的流量带动带货视频的流量进行带货,而且这个群体大部分是具有一定学历的宝妈群体,转化效果也比较好。

At present, this type of broadcast room is 0 cast stream, playing is a natural flow.
目前这类型的直播间都是0投流,玩的是自然流量。

The construction of the live broadcast room is also very simple, directly show you the animation, plus a live word, generally enter the live broadcast room are the treasure mother group, the word only need to answer some of their common questions.
直播间的搭建也非常简单,直接给大家展示动画片,加上一段直播的话术,一般进入直播间的都是宝妈群体,话术只需要回答他们一些常见的问题即可。

Of course, if we do this kind of thing, we may worry about the copyright part, and we can only sell the animation video resources to customers when we do this project.
当然,做这种的话可能部分会担心版权这块,做这个项目只有拿到动画视频资源,才能去卖给客户。

So, our first step is to get the animation material.
所以,我们第一步就是要去获取动画素材。

In this case, the current popular cute baby video is also used to mix, to avoid this infringement, you can communicate with the author in advance.
这个案例中的还采用了当前热门萌娃的视频进行混剪,避免这种侵权的话可以提前跟作者沟通合作。

Compared with ordinary handling shears, this project requires a certain threshold.
相较于普通的搬运混剪而言,这个项目需要一定的门槛。

You need to know some English, you need to know how to edit, and most importantly, you need to know how to find material.
要懂一些英语,要会剪辑,最重要的是要会找素材。

Here's how to get the material in a nutshell:
这里简单来说下怎么获取素材:

Youtube is the best way to find foreign material, and English animation material can also be searched on YouTube to find parenting related videos.
找外国人的素材,Youtube是最好的选择,英文动画素材也可以在油管上搜,找育儿相关的视频。

Or in a treasure search "English animation enlightenment", and then you can see a lot of packages in the sale, these are basically very complete, that is, we spend more than ten dollars can buy a lot of.
或者在某宝搜索“英语动画启蒙”,然后你可以看到很多打包在卖,这些基本上都很齐全了,也就是我们花十几块钱可以买到很多部。

When doing this video, it is best to control the length within 1 minute, so that the completion rate of the video can be well solved, and then you can reuse it after making a video, as long as the video material and animation name are replaced.
做这个视频的时候,时长最好控制在1分钟之内,这样能很好解决视频的完播率,然后你制作好一个视频后,就可以重复利用了,只要视频素材、动画名字进行替换就可以了。

Handling video, the need for purposeful handling, not in order to pursue traffic, for you to realize no value of the video.
搬运视频,需要有目的性的搬运,不要为了追求流量,对你变现没有价值的视频。

Will not choose the material can find the standard account, imitate first, with the explosion to speed up the probability of magnifying the single, of course, if the material repetition is high, the editing base is very easy to determine the handling.
不会选素材就可以找到对标账号,先模仿,跟爆款加快放大出单的概率,当然要是素材重复度高,剪辑功底差发出去就很容易判定搬运。

Here we go to carry out the main consideration of the following three points:
这里大家去进行搬运剪辑的时候主要考虑如下三个点:

The first product material is interesting, whether it can attract the target crowd to stay and click;
第一产品素材的有趣性,是否能引起吸引目标人群停留点击;

The second material is closely related to your cash product and can directly hit the user's pain points;
第二素材是否跟你的变现产品紧密相关,能够直击用户痛点;

Third, whether the product itself caters to relevant hot spots.
第三产品本身是否迎合相关热点。

For example, a lot of people were going to operate some time ago, and so on.
比如前段时间很多人在去操作的,东方甄选爆款等。

By carrying English animation to bring traffic to the broadcast room, this way is very mature, and not only in the video number, in the Douyin, small red book also have this routine.
通过搬运英文动画为直播间带来流量,这种方式非常成熟,而且不只是在视频号上,在抖音、小红书也有这个套路。

Of course, this type of handling does not necessarily guarantee that you will explode, so you need to have a lot of short videos, and secondly, it is best to prepare a few more numbers to do the matrix.
当然这类搬运的方式不一定能保证你一定会爆,所以你需要有大量的短视频,其次,最好多准备几个号,做到矩阵。

Otherwise, the flow of a single number is limited, and multiple numbers can also do a good job in the comment area to increase the conversion rate.
不然单凭一个号流量有限,其次多个号也能够在评论区做好评论铺垫,增加转化率。

So if you want to replicate that, you have to have strong execution.
所以如果你想复制这种方式,你也要有很强的执行力才行。

Today's case introduction is here, you can also follow the above provided cases, step by step to disassemble, carefully study for a week, operation for half a month, you basically have the result.
今天的案例介绍就到这里,你也可以按照上述所提供的案例,一步步去拆解,细细研究一周,操作半个月,你基本上也就有结果了。

 

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