17 days of small red book boom powder camp (advertising realization direction), teach you to create small red book blogger IP, advertising realization
17天小红书爆款涨粉营(广告变现方向),教你打造小红书博主IP、接广告变现的
Little Red Book is still the most suitable platform for ordinary people to do we media.
小红书依然是目前最适合普通人做自媒体的平台。
None of them.
没有之一。
Low cost and friendly rules for ordinary people are the characteristics of little Red books.
成本低、规则对素人友好,是小红书的特点。
Even ordinary people have the opportunity to publish a small red book and become a blogger.
即使是普通人,也有出小红书爆文、成为万粉博主的机会。
Course outline
课程大纲
Lesson 1 The underlying logic: How can ordinary people master the explosive techniques of the Little Red Book?
第1课底层逻辑:普通人如何掌握小红书的爆款技法?
1.1 Understand the platform: platform algorithm & Characteristics interpretation & traffic structure
1.1读懂平台:平台算法&特性解读&流量结构
1.2 Market data: Understand the small red book market and platform dividends
1.2大盘数据:摸透小红书大盘与平台红利
1.3 Introduction to Creation: Official dynamics & Traffic & activity acquisition methods
1.3创作入门:官方动态&流量&活动获取方式
Lesson 2 Positioning packaging: Choose the right track to create a unique personal IP
第2课定位包装:选对赛道,打造独一无二的个人IP
2.1 Golden Triangle: Help you find your personal positioning and content track
2.1黄金三角:帮你找到个人定位与内容赛道
2.2 Account packaging: 5 steps to make a vertical and clear account
2.2账号包装:5步做出垂直明确的账号
2.3 Universal formula: Content structure formula applicable to all walks of life
2.3万能公式:适用各行各业的内容结构公式
Lesson 3 Creation essentials: Bulk access to quality topics and popular titles
第3课创作必备:批量获取优质选题与爆款标题
3.1 Explosive topic selection: a steady stream of question bank inspiration skills
3.1爆款选题:源源不断的选题库灵感技巧
3.2 Target account: Find the target to hide the correct posture
3.2对标账号:找对标的隐藏正确姿势
3.3 God's Perspective: A nanny-level tutorial for data analysis platforms
3.3上帝视角:数据分析平台的保姆级教程
The fourth text case creation: highly praised copywriting and script creation methods
第4课文案创作:高赞文案与脚本创作方法
4.1 Copywriting: SOP for structured writing and copywriting production
4.1心动文案:结构化写作及文案生产SOP
4.2 Title framework: 5 methods to get explosive title routines
4.2标题框架:5种方法,get爆款标题套路
4.3 Script writing: standardized templates, beginners can also write scripts
4.3脚本撰写:标准化模板,新手也能写出脚本
4.4 Commercial copy: the copywriting guide for commercial advertisements
4.4商单文案:商业广告的文案创作指南
Lesson 5 Picture making: The creative logic and skills of popular covers
第5课图片制作:爆款封面的创作逻辑与技巧
5.1 Cover Type: N types of explosive covers and their application scenarios
5.1封面类型:爆款封面的N种类型及适用场景
5.2 Composition of elements: eye-catching cover font, color, typesetting composition
5.2要素组成:吸睛封面的字体、配色、排版组成
5.3 Cover production: 3 minutes, use the mobile phone to make an explosive cover
5.3封面制作:3分钟,用手机做出爆款封面
5.4 Commercial picture: a guide to the creation of pictures for commercial advertisements
5.4商单图片:商业广告的图片创作指南
Lesson 6 Video creation: 0 basics, get shooting + editing
第6课视频创作:0基础,搞定拍摄+剪辑
6.1 Shooting preparation: RMB 0-30,000, find the right shooting equipment
6.1拍摄准备:0-3万元,找到合适的拍摄器材
6.2 Shooting SOP: 2 basic points to make a good video shooting
6.2拍摄SOP:2个基本点,做好视频拍摄
6.3 Quick Clip: 5 minutes to cut out your first awesome video
6.3快速剪辑:5分钟,剪出你的第1条高赞视频
6.4 Commercial video: Video creation guide for commercial advertisements
6.4商单视频:商业广告的视频创作指南
Lesson 7 Open hanging play: AI tools to assist the content creation of little Red book
第7课开挂玩法:AI工具,辅助小红书内容创作
7.1 Application Scenario: Five possibilities of ChatGPT+ Little Red Book creation
7.1应用场景:ChatGPT+小红书创作的5大可能性
7.2 Universal Formula: ChatGPT creativity enhancement core formula
7.2万能公式:ChatGPT创作力提升核心公式
7.3 Learn to ask questions: 1% of the time, complete 80% of the copywriting
7.3学会提问:1%的时间,完成80%的文案创作
7.4 Practical demonstration: 10-second text creation and explosive title generation
7.4实战演示:10秒正文创作与爆款标题生成
Lesson 8 Commercial realization: the secret of stable advertising in a single month
第8课商业变现:单月广告稳定破万的秘诀
8.1 Cash method: 5 common methods of small red book bloggers
8.1变现方式:小红书博主的5种常见接广方法
8.2 Pricing strategy: 3 dimensions to help you finalize advertising offers
8.2定价策略:3大维度,帮你敲定广告报价
8.3 Connection process: Reported/unreported advertising & cooperation with other platforms
8.3接广流程:报备/非报备广告&其他平台合作
8.4 Business negotiation: How to win over media/brand owners faster?
8.4商务谈单:如何更快拿下媒介/品牌主?
Suitable for people:
适合人群:
0 people who want to do a side business in the media
0基础想做自媒体副业的人
A blogger who has followers but no ads
有粉丝但接不到广告的博主
People with little red books who want to grow fast
有小红书基础想快速涨粉的人
People with fans, who can monetize and want to improve their monetizing ability
有粉丝、能变现想提升变现能力的人
试试