高级混剪矩阵分发案例，单日带货10万+

Video mixing is one of the ways of short video platform, but the simple handling of video is easy to be used as repeated content by the platform, then you need to create video content twice, if combined with matrix gameplay to release mixed cutting content, it is more helpful to leverage natural flow and create explosive.
视频混剪是短视频平台的玩法之一，但是单纯搬运视频容易被平台当做重复内容，那么就需要将视频内容进行二次创作，如果再搭配矩阵式玩法发布混剪内容，更有助于撬动自然流量，打造爆款。

Today, I will share with you two short video mixed cut distribution cases, you can see the specific play of mixed cut matrix distribution.
今天我给大家分享两个短视频混剪分发的案例，大家可以看下混剪矩阵分发的具体玩法。

Let's take a look at the case:
先来看下案例：

Here we do a certain degree of dismantling of these cases, and look at the key points of the success of this account:
下面我们对这些案例做一定程度的拆解，来看一下这个账号成功的几个关键点：

1, the content has a set of mixed cutting template
1、内容都有一套混剪模版

You can see that they have almost no original content, basically using a set of templates to mix, that is to say, it can attract the attention of users through the form of non-original content, get a lot of natural short video traffic and live traffic, when the short video traffic comes, direct broadcast can sell goods to make money.
你可以看到他们几乎没有原创的内容，基本上都是采用一套的模版进行混剪，也就是说它可以通过非原创的内容形式去吸引到用户的关注，获得大量的自然短视频流量和直播流量，当短视频流量到来的时候，直接开播就可以卖货赚钱。

The explosive materials have the same characteristics: the lens moves, and the finished composition is displayed. The lighting lens slowly advances, and the selling point is highlighted by the shooting technique.
爆的素材都有一个相同的特点镜头动起来，而且展示成品构图灯光镜头缓慢推进，通过拍摄手法凸显卖点视觉化。

The key here is whether you can use a new conversational script to connect the original non-original material.
这里混剪重点在于你能不能用一个新的话术脚本把原来的非原创素材给串联进来。

Of course, the higher the original playback volume of the material you choose, the larger the playback volume of the material you mix and cut out may be.
当然你选择的素材原有的播放量越高，那么你所混剪出来的这个素材，它所对应的能够获取得的播放量可能相应越大。

2, efficient output matrix distribution
2、高效输出矩阵分发

Many new people who do short-band goods do not know how to find high-quality cargo videos, and can not judge what kind of video is a good cargo video, the most problem is:
很多做短视频带货的新人，都不知道怎么找优质的带货视频，判断不来，什么样的视频是好的带货视频，最多的问题就是：

Some likes less, the delivery data must be poor?
有些点赞少的，带货数据就一定差吗？

Some points like more, with the cargo data must be good?
有些点赞多的，带货数据就一定好吗？

Therefore, we have to use the "huge number of hundred should" of Tiktok to do the scope delineation.
所以我们要借助抖音的“巨量百应”去做范围圈定。

Beginners do not know how to cut the video with the goods, you can look for a huge number of hot topics from here, you can also see a lot of categories of goods data, and the videos shown can be sure that they are all out of the video, but also relatively high-quality e-commerce with the goods video, after all, its sales data in front of us.
新手不知道怎么剪带货视频，可以在巨量百应热点话题从这里去寻找，还可以看到很多类目的带货数据，而且展现出来的这些视频，能确定肯定都是出过单的视频，也是比较优质的电商带货视频，毕竟它的销售额数据摆在我们的面前。

Including the recent sales of explosive products, the system will automatically recommend to us, learn from explosive video materials and explosive topics, the early stage can let us order faster!
包括近期卖的比较爆的产品，系统也会自动推荐过来，借鉴爆品视频素材加上爆过的话题，前期能让我们更快的出单！

Specific practices:
具体做法：

① Dismantling video of explosive money
① 拆解爆款视频

Find your viral video of the standard product, analyze the video.
找你对标产品的爆款视频，对视频进行分析。

Here is a method to share with you:
在这里给大家分享一个方法 ：

You can download the target video, and then open the clip, put the video in the point of intelligent lens segmentation, so that you can intuitively see each shot of the video, but also know how many shots, the video has those lenses, specific analysis of what is the explosive point.
大家可以把对标的视频下载下来，然后把剪映打开，将视频放进去点智能镜头分割，这样你可以直观的看到这段视频的每一个镜头，也知道有多少个镜头，这段视频有那些镜头组成的，具体分析有哪些是爆点。

Methods to improve efficiency: Split the operation of video editing into small steps, solidify into a process, and then batch clip, greatly improve efficiency.
提高效率的方法：把剪辑视频的操作拆分为一个个小的步骤，固化成为流程，再批量进行剪辑，大大提高效率。

② Material library sorting
② 素材库整理

The first step: you can collect materials according to the picture materials, such as what picture, background, occasion, items, behavior and other angles;
第一步：可以根据画面素材，比如需要什么画面、背景、场合、物品、行为等多个角度去搜集素材；

Step 2: Divide the collected material into small segments, it is recommended to be a 5-second segment, and prepare many segments for each screen.
第二步：将收集的各种素材画面分割成小段，建议是5秒一段，每个画面准备许多段。

Step 3: Store the cut material in a dedicated folder, prepare the material is just the early hard work, and the processed material can be kept for use.
第三步：将切好的素材存储在一个专用文件夹里，准备素材只是前期辛苦，处理好的素材可以留着一直用。

Step 4: After finding the video, split it into A (the first 3 seconds, pain points/topics/questions, etc.) +B (product introduction/selling point/problem solving) +C (guide conversion), test materials, iterative optimization.
第四步：找完视频之后，进行爆点拆分，分为A（前3秒，痛点/话题/提出问题等）+B（产品介绍/卖点/解决问题）+C（引导转化），测试素材，迭代优化。

There are several elements to selecting material:
选素材有几点要素:

To have marketing attributes, can fully demonstrate the functional effect of the product, at least look is able to produce impulse consumption.
要有营销属性，能够充分展示出产品的功能效果，起码看了是能够产生冲动消费。

It is best to have a real person on camera, not just against the product shooting, and the explanation of the camera can improve trust.
最好有真人出镜，不要只是怼着产品拍摄的，出镜讲解的能够提高信任度。

The final content is expanded, that is, the matrix number is mixed cut, as long as the method is correct, the rest is to use the number against probability, we can usually brush the peer account for dismantling.
最后内容扩大，就是铺矩阵号混剪，只要方法正确，剩下的就是用数量对抗概率，大家平时可以多刷同行的账号进行拆解。

Whether it is short-video band goods or live with goods, you can sell goods to make money through the above-mentioned way of handling mixed scissors.
不管是短视频带货还是直播带货，都可以通过上述这种搬运混剪的方式来卖货赚钱。