小红书虚拟电商项目：从小白到精英（视频课程+交付手册）

Little Red Book Virtual e-commerce Project: From Little White to elite (Video course + Delivery manual)
小红书虚拟电商项目：从小白到精英（视频课程+交付手册）

intro
简介

1. What is Little Red Book virtual e-commerce?
1.小红书虚拟电商到底是什么？

What are the advantages?
有什么优势？

Let's break it down briefly:
我们来简单分析一下：

What really makes money, experts are not willing to say, and laymen are disdained to believe!
真正赚钱的事，内行不乐于去说，外行也不屑于去信！

Virtual goods: Anything without food, such as materials, courses, services, etc.
虚拟产品：一切没有食物的产品，例如资料，课程，服务等等。

Small red book virtual e-commerce: relying on the small red book platform exposure, converted to the private domain, sell virtual category information.
小红书虚拟电商：依托小红书平台曝光，转化到私域后，出售虚拟类目资料。

Virtual e-commerce track from the school period to the present, although the platform and gameplay have been changing, but the nature of selling virtual materials has never changed.
虚拟电商赛道从在校期间玩到现在，尽管平台和玩法一直在变，但是出售虚拟资料的本质从未改变。

2. What are the advantages of little Red book virtual e-commerce?
2.小红书虚拟电商有什么优点？

Low cost, high profit
成本低，利润高

The marginal cost of virtual data is small, if not zero.
虚拟资料的边际成本是很小的，甚至可以说是零成本。

However, in the traditional e-commerce sector, the physical object is easy to be priced, and the profit is relatively fixed.
但是传统的电商板块，实物是很容易被定价的，利润也是相对固定。

This is also very easy to explain, is the reason why many big guys like to sell lessons.
这也很好解释了，就是很多大佬为什么喜欢卖课的原因了。

It's very explosive
爆发力很强

In the small red book, Tiktok such a platform to get traffic, it is quite fierce.
在小红书、抖音这样的平台获取流量，那是相当猛的。

Once a work has exploded, the conversion rate of traffic is also considerable.
一旦一个作品爆了，流量的转化率也是相当可观的。

3. Suitable for teams of all sizes
3.适合各种体量的团队玩

Virtual without any inventory pressure, no logistics warehousing, less investment capital, very suitable for individual, small team operation
虚拟没有任何库存压力，不用物流仓储，投入资金少，非常适合个人，小团队操作

Consider matrix play, multi-category operation, student training, and so on
可以考虑矩阵玩法，多类目运作，收徒培训等等

In general, the traffic is large enough, the profit margin is high enough, and the players who will play are making a fortune in the virtual category.
总的来说，流量足够大，利润空间足够高，会玩的玩家都在虚拟类目里面闷声发大财。

Course introduction
课程介绍

Section 1 Project introduction
第一节项目介绍

The second section account
第二节账号篇

Section 3 Make the cover
第三节制作封面

The fourth part of the drainage
第四节引流篇

Cover template
封面模板

microenvelope
微信封面

Wechat conversion technique
微信转换话术