直通车&万相台引爆流量班，6天打通你开直通车·万相台的任督二脉

Through train & Wanxiangtai detonating flow class, 6 days to open you open through train · Wanxiangtai Ren governor two pulse
直通车&万相台引爆流量班，6天打通你开直通车·万相台的任督二脉

Merchant pain point
商家痛点

1. Knowledge system
1、知识体系

Lack of through train & Wanxiangtai knowledge system, open the background can not start, by feeling promotion;
缺乏直通车&万相台的知识体系，打开后台无从下手，凭感觉推广；

2. Background button
2、后台按钮

There are so many buttons in the background, which have been explored by themselves for more than half a year, and have not been clearly understood by feeling set;
后台那么多的按钮，靠自己摸索了大半年，还没理清楚，凭感觉设置；

3. Production logic
3、投产逻辑

New products, stable period, breakthrough period, put logic is not clear, money is wasted, traffic can not pull up;
新品、稳定期、突破期，投放逻辑理不清，钱浪费了，流量拉不起来；

4. Poor production
4、投产很差

The promotion thinking is not clear enough, the promotion purpose is not clear, the new rules of the platform are not understood, there is no targeted program, and the production is bottom.
推广思维不够清晰，推广目的不明确，对平台新的规则不了解，没有针对性的方案，投产底。

6 day course outline
6天课程大纲

Day 1
第1天

Reinvent the through train and the underlying logic
重塑直通车及底层逻辑

1. How to make a profitable store;
1.如何做一个盈利的店铺；

2. Store operation direction and trend;
2.店铺运营方向和趋势；

3.90% drivers driving errors;
3.90%车手开车误区；

4. How to use the through train more skillfully than peers;
4.如何比同行更熟练使用直通车；

The second day
第2天

Through train ten button interpretation
直通车十大按钮解读

1. Launch: region, plan, creativity, word package, keywords;
1.投放：地域、计划、创意、词包、关键词；

2. Bidding: time-sharing discount, intelligent price adjustment, snatch assistant, matching method, crowd;
2.出价：分时折扣、智能调价、抢位助手、匹配方式、人群；

The third day
第3天

Through train before the preparation of products
直通车打产品前的准备工作

1. How to use FABE to plan selling points;
1.如何利用FABE策划卖点；

2. Through train measurement mapping method;
2.直通车测款测图方法；

3. How to choose words in different stages of the through train;
3.不同阶段直通车如何选词；

Pull through to search the underlying logic
直通车拉搜索底层逻辑

The fourth day
第4天

1. The relationship between the through train and the crowd;
1.直通车与人群之间的关系；

2. Through train bid premium method for different products;
2.不同产品的直通车出价溢价方法；

3. Through train pull search underlying logic;
3.直通车拉搜索底层逻辑；

4. Through train pull search operation;
4.直通车拉搜素实操；

The fifth day
第5天

Through train a variety of drainage play
直通车的多种引流玩法

1. Through train low-price drainage practice;
1.直通车低价引流实操；

2. Through train low price pull traffic gameplay;
2.直通车低价拉流量玩法；

3. Through train funnel crowd play;
3.直通车漏斗人群玩法；

The sixth day
第6天

Firing flux of the universal phase table
万相台引爆流量

1. The underlying logic of the stage;
1.万相台底层逻辑；

2. Wanxiangtai single explosive product play method;
2.万相台单爆品玩法；

3. Wanxiangtai whole store moving sales.
3.万相台全店动销玩法。