搜索书生·京东店长POP班【第55期】，京东搜推与爆款打造技巧，站内外广告高ROI投放打法

Search Bookson Jingdong store manager POP class [No. 55], Jingdong search push and explosive creation skills, high ROI advertising inside and outside the station
搜索书生·京东店长POP班【第55期】，京东搜推与爆款打造技巧，站内外广告高ROI投放打法

Jingdong search to see channel technology?
京东搜索看渠道技术为主?

Merchants do not run their own search models that cannot judge the weight core, and search is oriented by channel technology to monitor ranking judgments.
商家不会自己运营搜索无法判断权重核心的模型，搜索以渠道技术为导向以监控排名判断。

[Day 1] Jingdong search push and explosive creation skills
【第一天】京东搜推与爆款打造技巧

8:30-9:00 a.m
上午8:30-9:00

* Participants are required to arrive on time
*参训学员需准时到场

Meeting sign-in
会议签到

Training precautions
培训注意事项

The group style show
各小组风采展示

9:00 AM -12:00 AM
上午9:00-12:00

※2023 Jingdong Search
※2023年京东搜索

2023 Jingdong big business super development strategy core explanation
2023年京东大商超发展战略核心讲解

2023 Jingdong search the latest rule analysis
2023京东搜索最新规则解析

In-depth analysis of Jingdong search ranking ten influential factors
深度解析京东搜索排名十大影响因子

Platform new model price star model in-depth analysis
平台新模型价格星级模型深度解析

2023 Jingdong home recommended pool rules analysis
2023京东首页推荐入池规则解析

In-depth analysis of recommended traffic core influencing factors
深度解析推荐流量核心影响因素

Effective search monitoring techniques from new products to explosive products
从新品到爆品有效的搜索监控技巧

Jingdong recommended traffic to obtain practical operation analysis
京东推荐流量获取实操解析

Analysis of the technique of deleting middling comments
中差评删除技巧解析

Avoid good evaluation by folding techniques
避免优质评价被折叠技巧解析

Practical analysis of monitoring effective order methods
监测有效订单方法实战分析

New product level E quickly jumps to A level of practical operation analysis
新品层级E级快速跃迁到A级实操解析

14:00-18:00 PM
下午14:00-18:00

Search for hot money
泌搜索爆款

Shop star rapid promotion skills practical analysis
店铺星级快速提升技巧实战解析

Jingdong fragmented traffic practice drill
京东碎片化流量实操演练

Word of mouth helps transform ideas efficiently
口碑助力高效转化思路实战解析

Explosive to create ideas and overall process
爆款打造思路思路及整体流程

Optimize Jingdong Q&A logic and practical analysis of ideas
优化京东问答逻辑及思路实战解析

Explosive on the standard competitive product data monitoring analysis ideas actual analysis
爆款对标竞品数据监控分析思路实战解析

Explosive to build core nodes and planning
爆款打造核心节点及规划

19:00-21:00 p.m
晚19:00-21:00

※ Evening self-study
※晚自习

1. One-to-one answer to questions of on-site students
1.现场学员问题一对一解答

2. Jingdong search operation technology sharing resources docking
2.京东搜索操作技术分享资源对接

3. On-site search case disassembly
3.现场搜索案例拆解

[Second day] High RO1 advertising inside and outside the station
【第二天】站内外广告高RO1投放打法

9:00 AM -12:00 AM
上午9:00-12:00

※ Jingdong Express
※京东快车

Jingdong advertising station inside and outside the major advantages and disadvantages
京东广告站内、站外各大投放优劣势

Advertising platform play CPM delivery, get large traffic
广告平台玩好CPM投放，获得大流量

Jingdong station CPC can get accurate traffic increase ROl
京东站外CPC可以获得精准流量提升ROl

Beijing East China Sea cast three major play tricks landing practical operation
京东海投三大玩法绝招落地实操

Beijing East China Sea investment how to extreme low drainage transaction flow
京东海投如何极致低价引流成交流量

Beijing East Sea investment how to match the gameplay with the creation of explosive
京东海投如何跟打造爆款一起匹配玩法

How to make a good investment plan before 618 promotion
618大促前做如何做好投放规划

618 How to do advertising strategy and marketing plan
618如何做好广告策略和营销计划

13:30-18:00 p.m
下午13:30-18:00

※ Shopping contact point
※购物触点

Shopping touch point recommendation advertising logic
购物触点推荐广告投放逻辑

Recommended traffic first screen high probability display skills
推荐流量首屏高概率展示技巧

Contact home flow, accurate reflux direction
触点首页流量，精准回流定向

Multi-dimensional recommended gameplay drainage before shopping
购物前多维度推荐玩法引流

Low price pull new quickly optimized product labels
低价拉新快速优化商品标签

※ Crowd orientation
※人群定向

Interpretation of the rules of commodity targeting plan placement
商品定向计划投放规则解读

Lock in high-quality targeting, quickly improve ROI
锁定优质定向目标，快速提升ROI

Sea drop rules and classic sea drop explosion single skills
海投规则和经典海投爆单技巧

Beijing speed push intelligent plan to grab a spot burst single play
京速推智能计划抢位爆单玩法

※ Off-site delivery
※站外投放

Beijing Yi investment advertising: Tiktok, Tencent station outside the new play
京易投广告：抖音、腾讯站外新玩法

Content: Good content makes good reputation
内容种草篇：好内容成就好口碑

Transformation weeds: Good reputation to help high transformation
转化拔草篇：好口碑助力高转化