小红书品牌60天训练营第6期，GMV2亿级品牌老板都在学，教会你内容营销底层逻辑

Little Red book brand 60-day training camp phase 6, GMV2 billion brand bosses are learning, teaching you the underlying logic of content marketing
小红书品牌60天训练营第6期，GMV2亿级品牌老板都在学，教会你内容营销底层逻辑

Course Content:
课程内容：

Prologue opening ceremony: Live online opening ceremony
序幕开班仪式：线上直播开班

Introduction Service team
介绍服务团队

Introduce the duties of the assistant
介绍班助职责

Class system and bonus points
上课制度及积分奖励

Lesson 1 Little Red Book Content Pyramid 2.0
第1课小红书内容金字塔2.0

Content layout: Little Red book brand marketing cycle and purpose
内容布局：小红书品牌营销周期与投放目的

Launch model: Little Red book brand marketing pyramid model
投放模型：小红书品牌营销金字塔模型

New brand: Small red book release case disassemble from 0 to 1
新锐品牌：小红书投放案例拆解从0到1

Lesson 2 Little Red book flow button
第2课小红书流量机关按钮

Business perspective: Little Red Book marketing is a business/commercial purpose
生意视角：小红书营销是一门生意/商业目的

Traffic password: The traffic mechanism is user-specific
流量密码：流量机制与用户特定

Avoid the pit guide: into the small red book common misunderstanding
避坑指南：入局小红书常见误区

Platform policy: Little Red Book policy history and countermeasures
平台政策：小红书政策历史与应对措施

Lesson 3 Little Red book brand content delivery
第3课小红书品牌内容投放

Blogger release: Small red book blogger notes release
博主投放：小红书博主笔记投放

Placing process: Small red book brand grass
投放流程：小红书品牌种草

Put misunderstanding: small red book brand put common misunderstanding
投放误区：小红书品牌投放常见误区

Cooperation manual: Brief notes in the little Red book require the writing core
合作手册：小红书Brief笔记要求写作核心

Lesson 4 Little Red Book professional number operation
第4课小红书专业号运营

Rising powder guide: Small red book professional number 4 means of rising powder
涨粉指南：小红书专业号涨粉的4个手段

Selling guide: Small red book professional number 3 big selling content
卖货指南：小红书专业号3大卖货内容

Case disassembly: Small red book brand professional case disassembly
案例拆解：小红书品牌专业号案例拆解

Lesson 5 Analysis of competitive products in Little Red Book
第5课小红书竞品分析

Category pattern: explosive four quadrant
品类格局：爆品四象限

Competitive product analysis: From 0 to 1 disassemble competitive products in Xiaored Book
竞品分析：从0到1在小红书拆解竞品

Lesson 6 Little Red Book matrix number play
第6课小红书矩阵号打法

Matrix thinking: matrix purpose planning and thinking
矩阵思维：矩阵目的规划与思维

Matrix disassembly: The case of the Wild VS the regular Army
矩阵拆解：野路子VS正规军案例

Execution system: Account SOP/ Content SOP/ team SOP/ execution process manual
执行系统：账号SOP/内容SOP/小组SOP/执行流程手册

Lesson 7 Little Red Book Capsule Guide (1)
第7课小红书爆文胶囊指南（上）

Bao Wen capsule: Xiao Hongshu Bao Wen capsule 3.0
爆文胶囊：小红书爆文胶囊3.0

Explosive reorganization: Little Red book explosive reorganization SOP
爆文重组：小红书爆文重组SOP

Lesson 8 Little Red Book Capsule Guide (Part 2)
第8课小红书爆文胶囊指南（下）

Note creation: Little Red book note creation 10-step method
笔记创作：小红书笔记创作10步法

Note case: Little red book note case disassembled
笔记案例：小红书笔记案例拆解

Lesson 9 Little Red Book Chips Drop
第9课小红书薯条投放

Small red book French fries put practical operation landing methodology
小红书薯条投放实操落地方法论

Small red book chips put case analysis
小红书薯条投放案例解析

Lesson 10 Little red book information flow placement strategy
第10课小红书信息流投放策略

2023 The latest small red book placement strategy
2023年最新小红书投放策略

Small red book information flow case disassembly
小红书信息流案例拆解

Lesson 11 Little Red Book diversion strategy
第11课小红书引流策略

Private domain cognition: Small red book private domain 3 layers of cognition
私域认知：小红书私域3层认知

Drainage wechat: small red book drainage private domain 10 methods
引流微信：小红书引流私域10个方法

Drainage shop: little red book drainage Taobao 7 methods
引流店铺：小红书引流淘宝7个方法

Lesson 12 Little Red Book team building and performance appraisal
第12课小红书团队组建与绩效考核

Recruitment: Team member recruitment and criteria
选人用人：团队成员招聘与标准

Job responsibilities: Role and responsibility scope of Little Red Book team
岗位职责：小红书团队角色与职责范围

Evaluation criteria: KPI performance and reward mechanism
考核标准：KPI绩效与奖赏机制

Output direction: Little Red book operator in the future three ways
输出方向：小红书运营人未来3个出路

Lesson 13 Little Red Book notes drop from 0-1
第13课小红书笔记投放从0-1

Blogger cooperation: Find 10 notes to communication and then cooperation
博主合作：寻找到沟通，再到合作10个注意事项

No replacement: KOC placement performs SOP
无非置换：KOC投放执行SOP

MCN Collaboration: How do I work with an MCN organization
MCN合作：如何与MCN机构合作

Lesson 14 Xiaored Book third-party data platform application
第14课小红书第三方数据平台运用

Quick Search: Looking for quality talent
速寻达人：寻找高质量达人

Hot topics: Analyze the content of hot topics
热门话题：分析热点话题内容

Layout hot words: Find and layout keywords
布局热词：查找与布局关键词

Analyze competitive products: Analyze competitive products through third-party data
分析竞品：通过第三方数据分析竞品

Lesson 15 Little Red book marketing general review
第15课小红书营销总复盘

ROI sales: explosion, quantity, ranking, reach, visitors, conversion
ROI卖货：爆文、数量、排名、触达、访客、转化

Mental penetration: purchase feedback, "tap water", word-of-mouth fission
心智渗透：购买反馈、“自来水”、口碑裂变

Team review: The team understands the degree and implementation of the little Red book
团队复盘：团队理解小红书程度、执行情况

Brainstorming: Overall review of brainstorming process and purpose
头脑风暴：头脑风暴流程与目的整体梳理

Lesson 16 Little Red Book steps from 0-1 process
第16课小红书从0-1流程步骤

Entrepreneurial idea: Selling cash flow VS brand capital recovery
创业思路：卖货现金流VS品牌资金回笼

Pre-launch: Tmall store/Product development/team configuration
投放前置：天猫店铺/产品研发/团队配置

Tmall to Little Red book: category dividend, play advantages and disadvantages
天猫到小红书：品类红利、玩法优劣势

Note: The course content may be fine-tuned according to the actual situation
注：课程内容可能会根据实际情况进行微调

The training camp adopts the model of 21 days of learning and 39 days of running
训练营采用21天学习+39天陪跑的模式

Live + community learning method, but also can get one-to-one guidance from teacher Zhuang
直播+社群学习方式，更是能获得庄老师一对一指导