南掌柜·引力魔方拉爆流量班，7天打通你开引力魔方的任督二脉

South shopkeeper ・ Gravity Rubik's cube pull burst flow class, 7 days to open up your gravity Rubik's cube Ren and Zhe
南掌柜·引力魔方拉爆流量班，7天打通你开引力魔方的任督二脉

7 day course outline
7天课程大纲

Day 1
第1天

95% of people don't know how to solve a gravitational Rubik's cube
95%的人都不会开引力魔方

1. Two wagons of the gravitational Rubik's Cube;
1.引力魔方的两架马车；

2. Analyze the gravitational cube report: potential customers, new customers, old customers;
2.分析引力魔方报表：潜客、新客、老客；

3. Interpret the difference between gravitational Cube 1.0-5.0 versions;
3.解读引力魔方1.0-5.0版本区别；

4. Gravitational Rubik's Cube logic construction practical operation: live demonstration of the new plan;
4.引力魔方逻辑搭建实操：现场演示新建计划；

Day 2 | Eight buttons (top) : The planning group plans the marketing scenario
第②天|八大按钮（上）：计划组计划营销场景

1. Notes of Gravity Rubik's Cube Project Group;
1.引力魔方计划组注意事项；

2. Interpretation of the logic and promotion types of the construction plan;
2.建计划的逻辑、推广类型解读；

3. Marketing scenarios;
3.营销场景；

(1) Crowd Ark: store crowd, delivery strategy & optimization strategy;
（1）人群方舟：店铺人群、投放策略&优化策略；

(2) Product operation: whole store baby promotion, new car;
（2）产品运营：全店宝贝推广、新品飞车；

(3) Treasure scene: Amoy focus map, full screen micro details;
（3）宝藏场景：淘系焦点图、全屏微详情；

Day 3 | Eight buttons (middle) : Put the main target crowd
第3天|八大按钮（中）：投放主体定向人群

1. Launch subjects: product promotion, exclusive window, shop promotion,
1.投放主体：商品推广、独享橱窗、店铺推广、

Custom url promotion, subject selection automatic split plan;
自定义url推广、主体选择自动拆分计划；

2. Targeted population knowledge system;
2.定向人群知识体系；

(1) Targeted crowd: crowd pack;
(1)定向人群：人群包；

(2) Intelligent orientation: crowd consumption logic, heavy harvest, light pull new, suitable for the scene;
（2）智能定向：人群消耗逻辑、重收割、轻拉新、适合场景；

(3) Custom crowd: common crowd (key crowd, store related, baby related, crowd characteristics inheritance, primary two recommended crowd), expand crowd size, screen crowd;
(3）自定义人群：常用人群（关键人群、店铺相关、宝贝相关、人群特征继承、小二推荐人群）、拓展人群规模、屏蔽人群；

Day 4 | Eight buttons (bottom) : Resource bit budget and scheduling creativity
第④天|八大按钮（下）：资源位预算与排期创意

1. Knowledge system of resource bit:
1.资源位的知识体系：

(1) Resource bit introduction: targeted crowd path, home page focus map,
（1）资源位介绍：定向人群路径、首页焦点图、

Information flow scenario (home page guess you like, purchase after purchase guess you like
信息流场景(首页猜你喜欢、购中购后猜你喜

Happy, micro details, red envelope interactive rights field, limited time efficient resource pack)
欢、微详情、红包互动权益场、限时高效资源包）

(2) High-quality resource location: location characteristics, premium plan;
（2）优质资源位：位置特征、溢价方案；

(3) conventional three resource bit templates;
（3）常规三种资源位模版；

2. Knowledge system of budgeting and scheduling;
2.预算与排期的知识体系；

(1) Launch strategy, daily budget, launch date, target bid,
（1）投放策略、每日预算、投放日期、目标出价、

Time and region;
时间地域；

(2) Points of attention for budgeting and scheduling;
（2）预算和排期的注意点；

3. Creativity of the three elements of gravity;
3.引力三要素之创意；

(1) Creativity: intelligent creativity, main image video, creative size, creativity
（1）创意：智能创意、主图视频、创意尺寸、创

Meaning small skills;
意小技巧；

(2) Creative considerations;
（2）创意注意事项；

Day 5 | Reshape the traffic logic
第⑤天|重塑流量逻辑

1. Gravitational Rubik's Cube can solve the problem;
1.引力魔方能解决的问题；

2.2023 The latest traffic logic: population assets quantification, people
2.2023年最新流量逻辑：人群资产定量化、人

Group flow position, flow reshaping;
群流转位置、流转重塑；

3. Steps to pull real free traffic;
3.拉真正免费流量的步骤；

The sixth day
第6天

Gravitational Rubik's cube mapping
引力魔方测图测款

1. Standardized flow of gravity Rubik's cube mapping operation;
1.引力魔方测图实操标准化流量；

2. Gravity Rubik's Cube measurement model actual operation standardized flow;
2.引力魔方测款实操标准化流量；

Day 7 Gravitational Rubik's Cube pulls search traffic and referral traffic
第7天引力魔方拉搜索流量和推荐流量

1. Gravity pull search operation standardized traffic;
1.引力拉搜索实操标准化流量；

2. Gravity pull recommended practical operation standardized flow;
2.引力拉推荐实操标准化流量；

3. Gravity pull search instance 1 (start a new store from scratch);
3.引力拉搜索实例1（从零开始新店）；

4. Gravity Pull Search Example 2 (Daedian)
4.引力拉搜索实例2（大店）