抖音卖儿童教辅，热销10万+

Selling children's educational products in Tiktok can also make money, the key is that ordinary people can also enter the game.
在抖音卖儿童教辅产品，也能赚到钱，关键是普通人也能入局。

Recently, there are friends around to make snacks, home and other good things track, and some people ask children's teaching auxiliary track how?
最近身边有朋友在做零食、家居等好物赛道，也有人问儿童教辅赛道怎么样？

Today, I will talk with you briefly about what you need to pay attention to when doing children's teaching and auxiliary track in Tiktok.
今天我就和大家简单聊聊，在抖音做儿童教辅赛道需要注意什么。

01
01

Parents are willing to pay for their children
家长愿意为孩子付钱

As long as the parents of children have the experience, for the better growth of children, learning progress, parents are willing to spend money.
只要有孩子的家长就有体会，为了孩子更好的成长、学习上的进步，家长是愿意花钱的。

Parents are most worried not about spending money, but about their children's unwillingness to learn.
家长最担心不是花钱，而是孩子自己不愿意学。

But regardless of whether children are willing to learn, parents are willing to provide children with a better learning environment and resources.
但无论孩子是否愿意学习，家长都愿意给孩子提供更好的学习环境和资源。

In addition, for parents, the most troublesome problem is that they do not know how to educate their children.
另外对于家长来说，最头疼的问题是自己不知道怎么教育孩子。

Most parents follow blindly in children's education, that is, they see what other parents buy and report, and they participate in it.
多数家长在儿童教育方面是盲从的，就是看到别的家长买了什么、报了什么，自己也就参与一下。

Therefore, in Tiktok to do children's teaching and auxiliary products, to put forward relevant solutions to parents, parents are willing to see, but also willing to pay.
所以在抖音做儿童教辅相关的产品，给家长提出相关的解决方法，家长既愿意看，也愿意付费。

02
02

In what capacity
以什么身份来拍摄

So what kind of identity should be appropriate for us to shoot in Tiktok?
那么我们在抖音上卖教辅，应该以什么样的身份拍摄比较合适呢？

1. Parents of children
1、孩子家长

From the perspective of other parents to tell how to educate their children, how to choose books for children, buy stationery supplies.
以别人家长的视角来讲述自己怎么教育孩子，怎么给孩子选书籍、买文具用品。

This kind of person is easier to narrow the trust of parents and reduce the exclusion of parents for advertising content.
这种人设更容易拉近家长的信任举例，减少家长对于广告内容的排斥。

Shoot this kind of content, to be more inclined to life Angle.
拍摄这种内容，要更偏向生活化的角度。

2. Tutor
2、辅导老师

Most parents have a natural sense of trust in teachers, so you can also make recommendations on behalf of teachers.
多数家长对于老师有一种天然的信任感，所以你也可以以教师的名义来做推荐。

For example, I used to be a well-known teacher in a training institution and so on.
比如曾经是某培训机构的知名老师等等。

3. Parenting experts
3、育儿专家

You can show some of your child-rearing related honors and participate in photos and videos of various activities such as child-rearing, mother and child.
可以展示一些自己育儿相关的荣誉，参加育儿、母婴等各种活动照片、视频。

Parents do not care about what activities you participate in, she is more concerned about whether you get the relevant easy, remember endorsement is very important.
家长并不会去在乎你到底参加的是什么活动，她更关注你有没有获得相关的容易，记住背书很重要。

It would be even better if I could take a picture with one of the country's most famous educators.
如果能和国内知名的教育工作者合影，就更厉害了。

03
03

Scene shooting to sell products
场景化拍摄销售产品

Sell teaching auxiliary products, can not seriously sit there to talk, must be brought into the scene.
卖教辅产品，不能正儿八经坐在那里讲，一定要带入场景。

1, family education scene, shooting in the child's study, bedroom, share the child's use of a teaching AIDS product.
1、家庭教育场景，在孩子的书房、卧室里拍摄，分享孩子使用某个教具产品。

Second, the classroom education scene, the enterprise can arrange a classroom scene, simulate the class education to share.
其二课堂教育场景，企业可以布置一个教室场景，模拟上课教育进行分享。

The three experts share the scene, but also teachers, experts, experts and parents sit around to share.
其三专家分享场景，还可以是老师、专家、达人和家长围坐一起分享。

There was a team that built a learning product, found real kids doing homework, parental tutoring, and stuff like that, and shot them in bulk.
有一个团队，专门搭建了一个学习产品，找了真实的孩子在做作业，家长辅导之类的，然后进行批量的拍摄。

There are four life education scenes, and there is a seemingly casual, but very testing state of the camera.
其四生活教育场景，还有一种看起来很随意，但很考验出镜者的状态。

She can be in the parents, the community, the park, the mall, the bedroom, etc., but it is very natural and very personal to share some of their experience of parenting, this state is difficult to play.
她可以在家长、小区里、公园里、商场里、卧室里等等，但要很自然的，很切身体会的分享自己育儿的一些经验感受，这种状态很难演。

04
04

Matrix number to make an explosive order
矩阵号做爆单

But do something to share this kind of account, do an account is very difficult.
但是做好物分享这种账号，做一个账号是很难的。

Matrix number, scale is the only way out, unless your account is extremely strong.
矩阵号，规模化才是唯一的出路，除非你账号的人设极强。

So for ordinary players, want to do a teaching auxiliary account:
所以对于普通玩家来说，想做教辅账号：

One is that you have to be patient enough that you won't make an order for three months, six months.
其一你要花足够的耐心，可能是三个月、6个月都不会出单。

Because corporate players can quickly test models and content through direct casting, but individuals can only rely on time.
因为企业玩家可以通过直投来快速测款、测内容，但是个人就只能靠时间。

Second, you need to spend enough time to understand the benchmark account, to find the state of parenting.
其二你要花足够的时间去了解对标账号，去找到育儿的状态。

A good content that can gain the trust of parents and resonate with parents can make money, even if it is a person.
一个能够获得家长信任，引起家长共鸣的好内容，是可以赚到钱的，哪怕是一个人也可以。

05
05

Make a product first!
先做好一款产品吧！

For ordinary people, instead of buying a lot of teaching and auxiliary products to shoot, it is better to choose one or two products.
对于普通人来说，与其买很多教辅产品来拍摄，不如选择一两个产品做好。

For example, the customized pencil and ruler we said before can be marked with the child's name and blessing verses.
比如我们之前说的定制化铅笔、尺子，可以打上孩子的姓名、祝福的诗句。

There are only selling children's poetry, or selling children's small awards, etc., everyone to find a product or a class of products to try.
还有只卖儿童诗词，或者卖儿童小奖状等等，大家找一个品或者一类品来尝试。

Do not underestimate such small products, are 100,000 + sales.
千万别小瞧了这样的小产品，都是10万+的销量。

We also shared an account earlier, where a mother took her child to use miniature kitchen items, showing her child washing dishes and cooking by herself.
我们之前还分享过一个账号，一个妈妈专门带着孩子用微型的厨房用品，展示孩子自己洗碗做菜等等。

This kind of small kitchen utensils is also a hot subdivision of the track, there is content and demand, as long as a product can achieve more than 10,000 sales.
这种小厨具也是一个热门细分的赛道，有内容有需求，只要做一个品就能实现过万的销量。

Finally, to emphasize that ordinary young girls are not suitable for selling educational products, and there is no sense of substitution.
最后再强调一点，普通年轻小姑娘不适合卖教辅产品，没有代入感。

Is the kind that looks a little older, mature, feminine, the family treasure mother slightly gaunt brokenhearted kind, it is easier to take video with goods.
就是要那种看起来年纪略大一点，成熟感、女人味，家庭宝妈略带憔悴操碎了心的那种，拍视频带货更容易。