21天讲微信引流获客销售营，从陌生到成交的微信经营术

21 days to talk about wechat drainage customer sales camp, from unfamiliar to transactional wechat business
21天讲微信引流获客销售营，从陌生到成交的微信经营术

Course outline
课程大纲

Introductory part
先导篇

Wechat operates 10 bottom logic
微信运营的10个底层逻软

Altru| Product first | dry and wet traffic | user requirements | user LTV
利他|产品先行|干湿流量|用户需求|用户LTV

10 truths to Make your income soar without causing disgust
10个真相，不引起反感地收入暴增

Drainage growth
引流增长篇

Lesson 1: Public diversion and private acquisition
第1课：公域引流与私域获客

Public domain & private domain | drainage logic | channel | skills and methods
公域&私域|引流逻辑|渠道|技巧与方式

Understand public domain, private domain, and drainage logic
理解公域、私域和引流逻辑

· Drainage methods and taboos of XiaoHongshu, Douyin and video number
·小红书、抖音、视频号的引流方法和禁忌

· The secret of more than 60% success rate of diversion
·导流成功率超60%的秘密

Lesson 2: One friend splits into N new customers
第2课：1个好友裂变出N个新客户

Fission path | Event planner | Fission tool | Case dismantling
裂变路径|活动策划|裂变工具|案例拆解

On a scale of zero to one, plan a 10,000-person fission event
从0到1，策划一场万人裂变活动

Practical and effective N fission means and tools
·实用有效的N个裂变手段及工具

· Case disassembly: daily drainage 1k+ friends
·案例拆解：单日引流1k+好友

Operation contract
运营承接篇

Lesson 3: Traffic acceptance and user management
第3课：流量承接与用户管理

User label management | User hierarchical system | User communication
用户标签管理|用户分层体系|用户沟通

· A set of universal label construction methods
·一套万能的标签搭建方法

Let users remember your secret at a glance
让用户一眼记住你的秘诀

Not averse to communication: the rhythm and nodes of communication
不反感沟通：交流的节奏和节点

Lesson 4: Build a high trust system
第4课：打造高信任度的人设体系

Personal positioning | account packaging | circle of friends business | high viscosity IP case disassembly
个人定位|账号包装|朋友圈经营|高粘性IP案例拆解

How to define oneself and write a story
如何做个人定位及写人设故事

Scrunchie gold schedule and content proportion
发圈黄金时间表和内容占比

· Disassemble 10 highly sticky IP cases
·拆解10个高粘性的IP案例

Sales conversion
销售转化篇

Lesson 5: Private Chat 1 to 1 conversion
第5课：私聊1对1转化

User needs mining | sales transactions | transformation speech library
用户需求挖掘|销售成交|转化话术库

3 steps to discover the other person's real needs and budget
3个步骤，挖掘对方的真实需求和预算

Quickly build your library of metamorphosis
快速搭建你的转化话术库

Customer transformed SOP setup and disassembly
客户转化SOP搭建与拆解

Lesson 6: Community batch conversion
第6课：社群批量转化

Community building logic | operation rhythm | type and gameplay
社群搭建逻辑|运营节奏|类型与玩法

Precipitation or transformation, understand the core role of community
沉淀or转化，搞懂社群的核心作用

The logic of community construction and the rhythm of operation
社群的搭建逻辑和运营节奏

Batch conversion gameplay for 3 community types
3种社群类型的批量转化玩法

Lesson 6: Community batch conversion
第6课：社群批量转化

Community building logic | operation rhythm | type and gameplay
社群搭建逻辑|运营节奏|类型与玩法

· Precipitation or transformation, understand the core role of community
·沉淀or转化，搞懂社群的核心作用

· Building logic and operating rhythm of the community
·社群的搭建逻辑和运营节奏

Batch conversion gameplay for 3 community types
3种社群类型的批量转化玩法

Lesson 7: Circle of friends sold in bulk
第7课：朋友圈批量成交

Scripted scrunchie SOP| customer activated
剧本式发圈SOP|客户激活

Explosive case disassembly
爆款案例拆解

· Scripted scrunchie SOP: not objectionable circle of friends marketing
·剧本式发圈SOP:不反感的朋友圈营销

Daily activation: Let your potential customers take the initiative to place orders
·每日激活：让你的潜在客户主动下单

· Case dismantling: 5 days marketing campaign, how to break 100+ orders?
·案例拆解：5天营销活动，如何爆100+单？

Retain the re-purchase article
留存复购篇

Lesson 8: Re-purchase the lock and tap the lifetime value of the customer
第8课:复购锁客，挖掘客户的终生价值

Repurchase activity SOP| user LTV| Repurchase case disassemble
复购活动SOP|用户LTV|复购案例拆解

· Free - Pay - High customer order, unlock re-purchase activity SOP
·免费-付费-高客单，解锁复购活动SOP

Sustainable development guide to increase product referral rate
可持续发展指南，提升产品转介绍率

Case dismantling: The secret of the repurchase rate of more than 40% of thousand yuan products
案例拆解：千元产品复购率超40%的秘诀

It's always easy. White can do it in minutes.
常简单，小白就能几分钟搞定。

01: Project logic
01：项目逻辑

02: Drainage path
02：引流途径

03: How to deliver
03：如何交付