月销100w的短视频带货，选品逻辑策略分享！

Short-band goods can be said to be the biggest outlet at present, but whether it is the live experience we share with you in the front, or the related gameplay strategy of the video number, you will find that the most around is the selection of short-band goods, not only because it is important, but also directly related to how much money you can make, and even can't do it.
短视频带货可以说是当前最大的风口，但是不管是我们在前面给大家分享的直播带货分经验，还是视频号的相关玩法策略，你会发现从中最绕不开的就是关于短视频带货的选品，不仅是因为它重要，而且选品直接关乎着你能够赚多少钱，甚至能不能做得起来。

Today, I will share with you a common selection method: selection according to seasonal rigid demand
今天给大家分享一个常用的选品方法：根据季节刚性需求进行选品

There are different seasons throughout the year, seasonal goods are king, follow the pace of the season to seize the highest point of each explosive category, and replace the new seasonal goods in time after the season.
一年四季各有不同，应季商品才王道，跟随季节的脚步抢占各个爆款类目至高点，过季后及时更换新应季商品。

Let's take a look at some examples:
接下来直接给大家看几个案例：

Case 1: Car umbrellas, a video play more than one million, sales of 25w-50w.
案例1：汽车遮阳伞，一条视频播放量超百万，销售额25w-50w。

Case 2: From the list of products of flying melon explosion, a number of elbow support belly wheels are in the sound explosion single, with a weekly sales of nearly 1000w
案例2:从飞瓜爆款商品榜来看，多款肘撑健腹轮在抖音爆单，单周销售额接近1000w

Case 3: Skyworth air circulation fan not only occupies the first place in the weekly sales list, but the total sales of Tiktok last week was nearly 2000w!
案例3：「创维」空气循环扇不仅占据了周榜销售额第一，在上周抖音销售额总共将近2000w！

From the logic of the recent explosion of goods, it can be seen that keeping up with seasonality and demand is the key to the hot sale of products.
从近期商品的爆单逻辑可见，跟紧季节性与需求是产品热卖的关键。

This kind of product, not necessarily a high commission, but the product it has such a rigid demand, so sales will certainly have, just look at how we go to do video, how to show, how to do the introduction of this product in the broadcast room, we must comply with the season, comply with this demand to find some products, and then to dig its explosive point.
这类的产品，不一定佣金很高，但是产品它有这样刚性需求的，所以销量肯定会有，就看大家怎么去做视频、怎么去展示、怎么在直播间去做这种产品的介绍，大家要顺应季节，顺应这种需求去找一些产品，然后去挖掘它的爆点。

2, after the selection of the product is not a problem, or the product can directly help you make money, you need to go through a short period of product testing, the product testing is mainly used to run the product model, such as this product, its initial production ratio is what?
2、在经历过选品之后并不是这个产品就没问题了，或者说这个产品就能够直接帮你赚钱了，你需要经过短时间的产品测试，这个产品测试主要是用来跑产品模型，比如这个产品，它的初步投产比是多少？

And whether the product has a back-end product can do private domain and so on.
以及产品是否有后端产品是否能够做私域等等问题。

In the selection stage, some candidates do not screen test data in accordance with the normal selection process, and then evaluate, but directly see some products are more popular and operate directly, then this time is often a high sales, but in fact, the profit in the pocket is very poor.
在选品阶段，有些人选品没有按照正常的选品的流程去进行筛选测试数据，然后再进行测评，而是直接看一些产品比较热销就直接去进行操作，那么这时候往往是销售额很高，但是实际上到兜里的利润是非常可怜的。

The process of evaluation is actually the process of verifying the correctness of product selection, so as to avoid blind sales and eventually lead to losses.
测评的过程其实是验证产品选择正确性的过程，避免盲目去做销售额，最终导致亏损。

3, after the completion of the evaluation, the most work is to constantly test the material, and the purpose of testing the material is to achieve a higher product map, the higher the product production ratio, the greater the profit margin.
3、测评完成之后做的最多的工作就是不断的测素材，而测素材的目的是为了能够达到更高的产品图，产品投产比越高，自己的利润空间就越大。

The general selection logic strategy is like this, first through the selection of small teams, testing products to run through the whole process.
大概的选品逻辑策略就是这样，先通过小团队的选品、测品跑通整个流程。

If the data performance of the product is OK, or it has been profitable during the testing process, then it can be mass released through the distribution model.
如果这个产品的数据表现还可以，或者说在测试过程当中就已经能够盈利，紧接着可以通过分发的模式进行大量发布。

Today's selection strategy is shared here
今天的选品策略就先分享到这里