视频号最新推荐算法，揭秘从0到1 快速起量技巧！

Video number, like Tiktok number, has become a very important issue for many live delivery operators, so how to go to the number, more stable and safe
视频号起号，跟抖音起号一样，成为很多直播带货运营方所关注的一个非常重要的问题，那么怎么样能够去起号，更加稳定和安全呢

Two days ago, the video was updated with the latest core algorithm,
前两天视频更新了最新的核心算法，

Live e-commerce natural traffic formula
直播电商自然流量公式

Money made = Views per game X conversion value per unit of traffic X profit margin
能赚的钱 = 场均观看流量X单位流量的转化价值X利润率

In simple terms, the natural traffic that can be obtained is mainly affected by three aspects, respectively: content consumption, e-commerce transformation, and after-sales experience.
简单来说每场能拿到的自然流量主要受到三方面影响，分别是：内容消费，电商转化，售后体验。

After broadcasting, the broadcast room that meets the safety and operation standards of the platform can obtain the cold start traffic of the platform.
开播后，符合平台安全和运营规范的直播间，能获得平台的冷启流量。

In the cold start stage, the system will focus on the content consumption performance of the direct broadcast room, and the recommendation system will find users who are interested in the content according to the exposure click rate of the direct broadcast room, the proportion of effective viewing in the direct broadcast room, and the short stop and quick action of the direct broadcast room, and continue to enlarge in the follow-up recommendation process. If the direct broadcast room performs poorly in these indicators,
在冷启动阶段，系统会重点关注直播间的内容消费表现，推荐系统会根据直播间曝光点击率，直播间有效观看占比，直播间短停快划情况，来找到对该内容有兴趣的用户，并在后续推荐过程中做持续的放大，如果直播间在这几个指标上表现较差，

You may not be able to continue to get more natural traffic.
则有可能无法持续拿到更多自然流量。

From these news, how should businesses take advantage of cold start traffic?
从这些消息来看商家应该如何利用好冷启动流量呢？

First, each e-commerce anchor daily access to cold start traffic support is limited, try to avoid frequent short broadcast, if you want to test it is recommended to use private live broadcast;
一、每个电商主播每日获取冷启流量扶持的场次有限，尽量避免频繁短播，如果要试播建议采用私密直播；

Second, the broadcast room in the cold start stage is usually in a low flow state, and if you want to improve the field view, you must increase the flow rate and let more people click in.
二、在冷启阶段的直播间通常处于低流量状态，想要提高场观，就要提升流速，让更多的人点击进来。

Here are three ways to share:
这里给大家分享以下3种方法：

1. Preheat and drain through live broadcast
1、通过直播预告预热引流

Live posters, live booking messages and live business cards can reach users through channels such as public accounts and short videos to increase the number of live booking.
把直播的海报、直播预约的消息、直播的名片通过公众号、短视频等能触达用户的渠道，去提升直播的预约量。

2. Preheat and divert traffic through private domain
2、通过私域流量预热引流

Release a notice to the community before live broadcast, and the circle of friends is preheated and drained
直播前发布通知到社群，朋友圈进行预热引流

3, through welfare payments or blessing bags and other ways to divert users, attract users into the room and effectively stay, to ensure that the flow continues to rise.
3、通过福利款或者福袋等方式引流用户，吸引用户进房并有效停留，确保流量持续上升。

So how do you do that?
具体怎么做呢？

We still have to go back to the yard.
还是得回归到人货场。

First, find a very strong anchor, through the anchor's live field control and emotional rendering ability, improve the user's stay time.
第一、找一个非常牛逼的主播，通过主播的直播场控和情绪渲染能力，提高用户的停留时间。

If I think the ability of the anchor is average, I can directly start the number through the short video.
如果我觉得主播能力一般，可以直接通过短视频起号。

The traffic of short video is stable, and the dependence on the anchor is not particularly strong, resulting in a sharp drop in sales when the anchor is replaced later.
短视频起号流量稳定，不会对于主播的依赖性特别强，导致后面更换主播的时候销售额骤降。

Second, the selection logic looks simple, in fact, what kind of products to choose?
第二、选品逻辑看着简单，其实选什么样的产品？

Which do drainage, which do profit and how to arrange in the live broadcast process, this is a very important issue, and even for many teams, because of the different rhythm of the arrangement, resulting in their own failure.
哪些做引流款，哪些做利润款以及在直播过程当中如何进行排品，这是个很重要的议题，甚至对于很多团队来讲，因为排品节奏的不同，导致自己起号失败。

In the early stage, it is necessary to constantly test the product, and after the test, look at the data, which product has a higher playback volume and which product is better converted, and you will copy it in large numbers.
起号前期需要不断的进行去测品，测完以后看数据，哪个产品播放量更高，哪个产品转化更好，你就大量复制。

Third, how to build a good scene, we give you three starting points for thinking
第三、怎么样搭建好的场景，我们给大家三个思考的出发点

1, directly find the scene that can enhance product trust
1、直接找能够提升产品信任度的场景

2, directly through the green screen and even some background images to directly display the product, explain the product selling point, which is a lot of green screen is widely used.
2、直接去通过绿幕甚至一些背景图来直接展示产品，解释清楚的产品卖点，这就是很多绿幕被应用的范围比较广的地方。

For example, there are many broadcast rooms, they directly hit the price of welfare goods on the screen, will let a lot of people stay because of this price.
比如有不少直播间，他们直接把福利品的价格打在屏幕上，就会让很多人因为这个价格停留下来。

3, directly do celebrity books, such as being able to find some professional people in the industry, appear with you in the broadcast room, and this professional, he itself is a scene, will greatly improve your broadcast conversion rate.
3、直接做名人配书，比如能够找一些行内专业的人，跟你一起出现在直播间，而这个专业的人士，他本身就是一种场景，会大大提高你直播间的转化率。

In addition to the current content consumption and conversion, the DSR score of the video number will directly affect the traffic weight and streaming in the broadcast room.
除了目前内容消费和转化，视频号的DSR评分会直接影响直播间的流量权重和投流。

That's all for today's share
今天的分享就到这里