淘系可复制爆款打造能力提升班，这是一套可复制的打爆款标准化流程

Amoy can copy explosive to create the ability to improve the class, which is a set of replicable hit explosive standardized process
淘系可复制爆款打造能力提升班，这是一套可复制的打爆款标准化流程

Merchant pain point
商家痛点

1. Explosive money depends on luck
1、爆款凭运气

Lack of scientific methods and processes, hit by luck, the success rate is low;
缺少科学的方法和流程，凭运气打爆款，成功率低；

2. Not thinking clearly
2、思维不清晰

Did not grasp the core elements of explosive, analyzed a lot of data, did not analyze the key elements of the problem;
没有抓住爆款的核心要素，分析很多数据，也没有分析出关键要素的问题；

3. The process is chaotic
3、流程很混乱

There is no perfect standardized process for explosive models, and many details are not in place.
没有一个完善的打爆款标准化流程，想到什么做什么，很多细节不到位；

4. Go with your gut
4、凭感觉做事

Selection, mapping, measurement, are based on feelings, do not know how to make the right decision through data analysis;
选品、测图、测款，都是凭感觉，不懂得如何通过数据分析，做出正确的决策；

5 day course outline
5天课程大纲

Day 1 | Reshape operational perception
第①天|重塑运营认知

1. 70% of e-commerce operations in the market are not qualified operations;
1.市面70%电商运营都不算合格的运营；

2. The real problems to be solved by first-line operations: click rate, conversion rate, re-purchase rate;
2.一线运营真正要解决的问题：点击率、转化率、复购率；

3. Understand platform rules and platform traffic recommendation mechanism;
3.理解平台规则和平台流量的推荐机制；

The second day
第2天

Detonate the algorithm logic of rapid traffic growth
引爆流量快速增长的算法逻辑

1. Why we interfere with data;
1.我们为什么要干预数据；

2. The rule of weight alternation entering different periods during the rising period;
2.上升期间不同时期进入的权重交替法则；

3.UV value is higher than competing products, but can not get the flow of the reason;
3.UV价值比竞品高，却拿不到流量的原因；

4. Weight channels: click, purchase, conversion, receipt and return;
4.权重途径：点击、加购、转化、收货和退货；

Day 3 | Preparation stage: scientific and efficient selection and mapping
第3天|准备阶段：科学高效地选品和测图

1. Selection ideas and standardization process;
1.选品思路和标准化流程；

2. Standardized process for analyzing competitor data;
2.分析竞争对手数据的标准化流程；

3. Analyze and make the standardized process of high click-through master chart;
3.分析和做高点击率主图的标准化流程；

Day 4 | Preparation stage: Title, test model
第4天|准备阶段：标题、测款

1. How to form a qualified product title (search entry);
1.如何组建一个合格的产品标题（搜索切入口）；

2. How to calculate the market competition degree of supply and demand;
2.如何计算市场的供需竞争度；

3. Standardized testing process and core data analysis;
3.测款标准化流程和核心数据分析；

Day 5 | Explosive planning stage and optimization stage
第⑤天|爆款规划阶段和优化阶段

1. Standardized process of new push explosion;
1.上新推爆的标准化流程；

2. Standardized process of data diagnosis in product management process;
2.产品经营过程的数据诊断的标准化流程；

Category Primary Category cognition a broad market environment - product features - market play - profit planning - planning summary - product selection - product preparation - product testing - price testing - promotion stage, optimization stage, undertaking stage
类目初选一类目认知一大盘环境-产品特征一市场玩法一盈利规划一规划总结-产品选择一产品准备-产品测款一价格测试—推动阶段一优化阶段一承接阶段