流量为王，企业短视频精准获客，手把手分享实战经验，助力企业低成本获客

Traffic is king, enterprise short video accurate customer, hand in hand to share practical experience, help enterprises to obtain customers at low cost
流量为王，企业短视频精准获客，手把手分享实战经验，助力企业低成本获客

Courses are recorded and broadcast 60 lessons + information package
课程为录播课60节课+资料包

Enterprise short video accurate customer
企业短视频精准获客

Precise positioning + content planning + matrix creation
精准定位+内容策划+矩阵打造

Acquire a large number of accurate customers at low cost
低成本获取大量精准客户

Course Content:
课程内容：

Team chapter
团队篇

All enterprises can build their own short video team
所有的企业都可以自建短视频团队

Short video team's overall operation process
短视频团队的整体运营流程

How to build a short video team in the early stage of the enterprise?
企业初期如何搭建短视频团队？

How to further expand the team during the enterprise development period?
企业发展期如何进一步扩建团队?

How can small, medium and micro enterprises use existing resources to build a short video team?
中小微企业如何利用现有资源搭建短视频团队？

How does the boss quickly recruit short video talent?
老板如何快速招到短视频人才？

How to identify short video talent, traders?
如何识别短视频人才、操盘手?

How to recruit talents quickly for core production director positions?
核心编导岗位如何快速招到人才？

How to screen out the real masters through professional questions?
如何通过专业问题筛选出真正的高手?

How to recruit excellent talents for shooting and editing positions?
拍摄剪辑岗位又如何招到优秀人才?

How should the team's sharing mechanism be designed?
团队的分钱机制应该如何设计?

Talent team construction and risk control
人才梯队建设及风险管控

Matrix
矩阵篇

The boss's attention should reach a strategic height
老板的重视要达到战略的高度

Prevent this common sense trap, seriously affect the enterprise to gain customers
预防这个常识陷阱，严重影响企业获客

Do short video third step, out of this cognitive misunderstanding
做短视频第三步，走出这个认知误区

Create good short video content to attract precise customers
打造好短视频内容，吸引来精准客户

Understand the algorithmic logic of short videos to avoid stepping on pits
读懂短视频的算法逻辑，避免踩坑

Enterprise short video can not be done, the root cause is here
企业短视频做不起来，根本原因在这里

Learn to analyze rival bids and competing products, develop tactics and strategies
学会分析对标和竞品，制定打法和策略

About methods
方法篇

Short video traffic
短视频流量

How to find a benchmark account - from imitation to Transcendence
怎么找对标账号—从模仿到超越

Valuable short video Content - 5 ways & No fire is hard
有价值的短视频内容——5种方法&不火都难

Play short video core mechanism - decrypt short video algorithm rules
玩转短视频的核心机制——解密短视频算法规则

The Death minefield of short videos - the review mechanism you don't know about
短视频的死亡雷区——你不知道的审核机制

How to plan the homepage - 1 second hold the customer
怎么策划主页——1秒拿捏客户

How to locate the enterprise short video account - positioning 4 steps
如何定位企业短视频账号——定位4步走

Pay to change destiny - How to increase paid ROI
付费改变命运——如何提升付费ROI

Content traffic
内容流量

Topic Selection skills - 5 major topic selection strategies to help you get ahead
选题技巧——5大选题策略，助你借势而上

Copywriting tips - 4 ways to teach you how to mass produce explosive products
文案技巧—4大方法，教你如何批量生产爆款

Plot script - 3 stages, so that the short video more tipping point
剧情脚本——3大阶段，让短视频更有引爆点

Title Tips - 4 tips to take you to the next level
标题技巧——4大秘诀，带你步步进阶

4 popular copywriting structures - Create personalized impact
4种爆款文案结构——打造个性化影响力

City number play - 3 drainage core, help you get customers easily double
同城号打法——3个引流核心，助您获客轻松翻倍

Detective number playing method - 3 key points you must know
探店号打法—3大要点，你必须知道

Live broadcast number play method - 6 types of live air outlet, create network red IP knowledge flow
直播号打法——6类直播风口，打造网红IP知识流量

From bringing goods to knowledge - valuable, well-spoken, grounded
从带货到知识——有价值、说人话、接地气

How to choose the knowledge track - manufacturing ideas is the key
如何选择知识赛道—制造思路是关键

Knowledge anchor opens the first step of cognition - making ideas is the key
知识主播打开认知第一步—制作思路是关键

Knowledge anchor How to find positioning - 3 tips to find your people set
知识主播如何找到定位——3个小技巧找到你的人设

Knowledge anchor four core training - mentality training
知识主播四大核心训练——心态训练

Knowledge anchor four core training - speaking training
知识主播四大核心训练——说话训练

Knowledge anchor four core training - bottom line training
知识主播四大核心训练——底线训练

Knowledge anchor four core training - deal training
知识主播四大核心训练——成交训练

Traffic is king - content is the ontology, transaction is the core
流量为王——内容为本体，成交是核心

Commercial flow
商业流量

How do enterprise short videos break through the play volume - 3 tips on the hot
企业短视频如何突破播放量—3个诀窍上热门

The underlying logic of traffic - can grow, sustainable
流量的底层逻辑——可增长，可持续

The two major killers of traffic - quantitative, variable
流量的两大杀手——定量、变量

The second curve of traffic - innovation, breaking the circle of growth
流量的第二曲线——创新，破圈增长

Short video live with goods - 3 paths, hand in hand to take you to grow
短视频直播带货—3条路径，手把手带你成长

Middleman reshuffle - Version 2.5 business structure remodeling
中间商洗牌—2.5版商业结构重塑

Knowledge is Money - How can the average person quickly go from 0 to 1 in crowd traffic
知识就是金钱——普通人如何快速从0到1人群流量

How to build a three-dimensional [land, sea and air] flow - Trinity flow model
如何打造立体【海陆空】流量—三位一体流量模型

Advanced enterprise traffic - product specialization, professional differentiation, differential communication, communication feelings
进阶的企业流量—产品专业化、专业差异化、差异传播化、传播情怀化

How does traffic turn into value - 5 Big withdrawal Paths
流量如何转变为价值—5大提现路径

Network red traffic - understand human nature, understand people, understand people's hearts
网红流量—懂人性、懂人缘、懂人心

Topic traffic - grab hot spots and enhance influence
话题流量——抓取热点，提升影响力

E-commerce traffic - people looking for goods, goods looking for people looking for people
电商流量—人找货、货找人、人找人

Women's traffic - the three major consumer groups of women
女人的流量——女性的三大消费群体

Men's traffic - Three types of male consumption characteristics
男人的流量——男性的三种消费特征