蟹老板·打爆个人IP底层实操课，教你成熟专业的打造IP技能，全方位带你做成一个能商业化IP

Mr. Krabs · Hit the personal IP low-level practical operation course, teach you mature professional IP skills, and take you to make a commercial IP
蟹老板·打爆个人IP底层实操课，教你成熟专业的打造IP技能，全方位带你做成一个能商业化IP

Course introduction:
课程介绍：

The course comes from Mr. Krabs's personal IP low-level practical operation course.
课程来自蟹老板的打爆个人IP底层实操课。

Teach you mature professional IP skills, take you to make a commercial IP.
教你成熟专业的打造IP技能，全方位带你做成一个能商业化IP。

The main contents include: pilot part, short video part, live broadcast part, delivery part, copywriting part, personal IP part, short video production part.
主要内容包括：先导篇、短视频篇、直播篇、投放篇、文案篇、个人IP篇、短视频制作篇。

Course catalog:
课程目录：

01. Chapter One: Temple Fair principles, find positioning in the platform temple fair
01.第一章：庙会原理，在平台庙会里面找定位

02. Chapter 2: Closed-loop rule, why is the account not cash
02.第二章：闭环法则，为什么账号就是不变现

03. Chapter Three: Video posters, the basic logic of realizing short videos
03.第三章：视频海报，变现短视频的基础逻辑

04. Chapter four: Learn to shout, do live 3 core keywords
04.第四章：学会吆喝，做直播3个核心关键词

05. Chapter 5: Entrepreneurial Mindset, a required course for content creators
05.第五章：创业心态，一个内容创作者必修课

06. Chapter 6: Understanding the platform: 3 kinds of realization modes
06.第六章：认识平台：3种变现模式

07. Chapter 7: Understanding the platform: The right closed loop brings good realization
07.第七章：认识平台：对的闭环带来好的变现

08. Chapter 8: Six standards of explosive topic selection planning
08.第八章：爆款选题策划的6大标准

09. Chapter 9: Highlight!
09.第九章：划重点！

3 practical exercises of the topic (Part 1)
选题的3大实操落地（上）

10. Chapter 10: Highlight!
10.第十章：划重点！

3 Practical exercises of the topic (Middle)
选题的3大实操落地（中）

11. Chapter 11: Highlight!
11.第十一章：划重点！

3 practical exercises of the topic (II)
选题的3大实操落地（下）

12. Chapter 12: Build a hit to improve the residence time of short videos
12.第十二章：打造爆款之提升短视频的停留时间

13. Chapter 13: Build the core data of the explosive short video promotion
13.第十三章：打造爆款之提升短视频的核心数据

14. Chapter 14: The foundation of the account How to let others know you quickly
14.第十四章：账号的基础搭建如何让别人快速了解你

15. Chapter 15: How to create the expressive force of explosive videos
15.第十五章：细致拆解如何打造爆款视频的表现力

16. Chapter 16: Split and interpretation of broadcast room traffic
16.第十六章：直播间流量拆分与解读

17. Chapter 17:4 Effective ways to increase the traffic in the broadcast room
17.第十七章：提升直播间流量的4个有效方法

18. Chapter 18:4 Live room Mistakes not to be trampled to death
18.第十八章：打死都不要踩的4个直播间误区

19. Chapter 19: The three essential psychological qualities of the broadcast room
19.第十九章：直播间做成必备3大心理素质

20. Chapter 20:5 Advantages of High conversion rate of direct broadcast room with cargo (Part 1)
20.第二十章：带货直播间转化率高的5个优势（上）

21. Chapter 21:5 Advantages of High conversion rate of direct broadcast room with cargo (below)
21.第二十一章：带货直播间转化率高的5个优势（下）

22. Chapter 22:5 skills to improve the delivery of direct broadcast
22.第二十二章：带货直播间爆单的5个技巧提升

23. Chapter 23: The dismantling practice of the head player in the content broadcast room
23.第二十三章：内容直播间头部玩家的拆解实操

24. Chapter 24: How to create the expression of the broadcast room
24.第二十四章：致拆解如何打造直播间的表现力

25. Chapter 25: The 5 Basics of Live Replications
25.第二十五章：直播复盘的5个基本功

26. Chapter 26: Common sense and progression of dou+ Delivery
26.第二十六章：dou+投放的常识和进阶

27. Chapter 27: Selection of products, selection of track, finding the right mark
27.第二十七章：选产品、选赛道、找对标

28. Chapter 28: How to Disassemble a standard account
28.第二十八章：对标账号如何拆解

29. Chapter 29: How to Disassemble the benchmarking video
29.第二十九章：对标视频如何拆解

30. Chapter 30: Criteria and optimization of delivery
30.第三十章：投放的标准和优化

31. Chapter 31: Giving users a reason to stay
31.第三十一章：给到用户一个停留的理由

32. Chapter 32: How can dismantling explosive video bring users to stay
32.第三十二章：拆解爆款视频如何能够带给用户停留

33. Chapter 33: Giving Users a reason to buy
33.第三十三章：给到用户一个购买的理由

34. Chapter 34: How to Disassemble using data software
34.第三十四章：如何通过数据软件进行拆解

35. Chapter 35: The Golden Opening of the short video script
35.第三十五章：短视频脚本的黄金开场

36. Chapter 36: How to Scale Influence from 1 to 10
36.第三十六章：如何从1到10放大影响力

37. Chapter 37: Are You Fit for Class or not?
37.第三十七章：你到底适不适合做课？

38. Chapter 38: Whose Problem does Your course address?
38.第三十八章：你的课程到底解决谁的什么问题？

39. Chapter 39: Designing a Course outline to make your course more marketable
39.第三十九章：设计课程的大纲让你的课程更有卖点

40. Chapter 40: Ways to Design Courses to make your courses more marketable
40.第四十章：设计课程的方法让你的课程更有卖相

41. Chapter 41: Some thoughts and suggestions for curriculum design
41.第四十一章：设计课程的一些思考和建议

42. Chapter 42: The Essential Logic of Creating a Personal IP
42.第四十二章：打造个人IP的本质逻辑

43. Chapter 43: How to create a personal IP video business card
43.第四十三章：如何打造个人IP的视频名片

44. Chapter 44: The First Essentials of Building a Big IP 1
44.第四十四章：打造大IP的第一要点1

45. Chapter 45: The First essentials of Building a Big IP 2
45.第四十五章：打造大IP的第一要点2

46. Chapter 46: The second key to building a big IP
46.第四十六章：打造大IP的第二要点

47. Chapter 47: Selection and recommendations of shooting equipment
47.第四十七章：拍摄设备的选择与建议

48. Chapter 48: Use the Light around you to make a video with traffic
48.第四十八章：利用身边的光线拍出有流量的视频

49. Chapter 49: Short Video shooting techniques
49.第四十九章：短视频的实拍技巧

Chapter 50: Picture and composition of short video
50.第五十章：短视频的画面与构图

51. Chapter 51: Post-editing and production techniques
51.第五十一章：后期剪辑与制作技巧