从0-1学习巨量引擎2.0，全面玩转升级版后台设置实操

Learn massive Engine 2.0 from 0-1 and fully play the upgraded version of background Settings
从0-1学习巨量引擎2.0，全面玩转升级版后台设置实操

Course catalog
课程目录

01, huge engine 2.0 new introduction
01、巨量引擎2.0新版介绍

1.1 The difference between the new version and the old version
1.1新版与老版的区别

New version 1.22.0 background features and advantages
1.22.0新版后台的特点与优势

1.3 New version Introduction to each layer
1.3新版各层级介绍

02. Marketing objectives and optimization objectives
02、营销目标与优化目标

03, the role of related commodity Settings and commodities
03、关联商品设置与商品的作用

04, landing page selection and event management
04、落地页选择与事件管理

05, release version bit selection and smart selection
05、投放版位选择与通投智选

06, basic orientation setting precautions
06、基础定向设置注意事项

07, custom crowd package use method
07、自定义人群包使用方法

08, upload the crowd package and hand over the crowd combination
08、上传人群包与交并排人群组合

09, Lycra oriented behavior word and interest word selection
09、莱卡定向行为词和兴趣词选择

10. The system recommends directional usage scenarios
10、系统推荐定向使用场景

11. Precautions for setting other orientation modes
11、其他定向方式设置注意事项

12, intelligent volume use scenario
12、智能放量使用场景

13. How to save and use directional packages
13、如何保存定向包和使用

14. Scheduled budget setting and bidding strategy
14、排期预算设置与竞价策略

15, search the fast vote setting method and keyword selection
15、搜索快投设置方法与关键词选择

16. Bind Tiktok number Settings and advantages
16、绑定抖音号设置与优势

17, material title and landing page configuration
17、素材标题与落地页配置

18. Call to Action and advertising Settings
18、行动号召与广告设置

19. Bid and advertising budget setting
19、出价与广告预算设置

20. Acoustic anchor setting and presentation style
20、原声锚点设置与展现样式

21. Project and advertisement name setting
21、项目与广告名称设置

22. Dimensions of account construction and number of advertisements
22、账户搭建维度与广告数量

23, automatic delivery (clue UBL) introduction
23、自动投放（线索智投UBL)介绍

24. Introduction of one-click starting quantity and account optimization starting quantity
24、一键起量与账户优选起量介绍

25, Orange station introduction and backstage explanation
25、橙子建站介绍和后台讲解

26. CRM introduction and backstage explanation of Flying Fish
26、飞鱼CRM介绍和后台讲解

27. Customize report introduction and report Settings
27、自定义报告介绍与报表设置

Course gain
课程收获

A comprehensive understanding of massive engines
全面了解巨量引擎

2.0 Background Operations
2.0后台操作

Quickly improve the ability to solve the actual operation of the account
收快速提升账户实操解决能力

Good command of common background tools
熟练掌握后台常用工具使用方法

Win at the starting line compared to other optimizers
相比其他优化师获赢在起跑线上