创美·新手主播365°直播带货打造营，主播得能力决定直播间的上限，在电商赛道拿捏用户人性取胜

New anchors 365° live broadcast with goods to build camp, anchor ability to determine the ceiling of the broadcast room, in the e-commerce circuit to handle the user's humanity to win
创美·新手主播365°直播带货打造营，主播得能力决定直播间的上限，在电商赛道拿捏用户人性取胜

Can't keep anyone in the studio?
直播间留不住人?

Not sure how to retain users
不知道如何留住用户

Opening line blank?
开场话术空白？

Start don't know what to say
开播不知道说什么

The studio is tense
直播间紧张

Don't know how to be more expressive
不知道怎么更有表现力

Transfer out?
转款掉人?

Don't know how to transfer money without losing people
不知道怎么转款不掉人

Did it hurt your voice?
播久了伤嗓子?

Don't know how to maintain a good voice
不知道怎么保养好嗓子

Course introduction
课程介绍

The first lesson: anchor positioning full logic
第一节课：主播定位全逻辑

[Positioning "How should novice anchors find their own positioning
[定位」新手主播该如何找到自己的定位

"Logic" The whole broadcast is logic
「逻辑]整场直播全逻辑

[Disassembly] Anchor efficient disassembly indexing method
【拆解]主播高效拆解对标法

Second class: 0-1000 people opening speech
第二节课：0-1000人开场话术

"Opening" How to say opening speech
「开场」如何说开场话术

How do you say "pull new" peer-to-peer pull newspeak
「拉新」点对点拉新话术怎么说

"Hold order" 0-1000 people online node hold order
「憋单」0-1000人在线节点憋单

The third lesson: The plastic speech that makes the user feel
第三节课：让用户心动的塑品话术

How do "plastic" products shape value
「塑品」产品该如何塑造价值

"Psychology" how to handle the user's psychology
「心理」如何拿捏用户的心理

"Needs" How to tap the needs of people
「需求」人的需求该如何挖掘

Lesson 4: The art of forced single talk for efficient closing
第四节课：高效成交的逼单话术

"Solve" three why solve the user transaction
「解决」三个为什么解决用户成交

"Frame" force single speech frame
「框架」逼单话术框架

"Forced single] Double forced single increases conversion rate
「逼单]二次逼单提高转化率

Lesson 5: Data-aware traffic talk
第五节课：数据感知流量话术

"Logic" push the underlying logic of the broadcast room
「逻辑」直播间推流底层逻辑

"Light plate" reverse light plate pull flow
「灯牌」反向灯牌拉流量

"Violation" does not violate interactive skills
「违规」不违规互动技巧

Sixth lesson: anchor broadcast sense tension enhancement
第六节课：主播播感张力提升

"Traffic" streamer broadcast sense and traffic perception
「流量」主播播感及流量感知

"Field control" anchor field control ability
「控场」主播控场能力

"Man set" man set anchor play method
「人设」人设主播打法

Lesson 7: Anchors deal with special problems in the broadcast room
第七节课：主播应对直播间特殊问题

"Transfer" transfer can not lose the person to keep the person law
「转款」转款不掉人留人法

"Top stream" a wave stream broadcast room top stream method
「顶流」一波流直播间顶流法

"Rhythm" high EQ deal with negative rhythm in the broadcast room
「节奏」高情商处理直播间负节奏

The eighth lesson: Create both inside and outside the anchor
第八节课：打造主播内外兼修

"Perception" of the outside is always the first perception
「感知」外在永远是第一感知

The charm of the eyes/pronunciation/body language
「魅力」眼神/发音/肢体语言的魅力

"Mindset" mentality and expectations
「心态」心态与期待值