如何利用小红书矩阵化带货，实现两个月营收30万+

For matrix gameplay, I rarely share articles, mainly before my own matrix has been under construction, so the practice has no say.
对于矩阵玩法，我是很少分享文章，主要之前我自己的矩阵一直在建设中，所以实践就没有发言权。

After a period of matrix experiment, I have had a deep understanding, so I also pay attention to and learn from other people's matrix methods, today I share is a partner in the circle to do a small red book matrix, more successful cases, next, one by one analysis.
经过一段时间的矩阵试验，已经有了深感体会，所以也关注和学习别人的矩阵方法，今天我分享的是圈子里面一个伙伴做小红书矩阵，比较成功的案例，接下来，进行一一剖析。

Small red book matrix with goods, is through low-cost graphic content production, directly show the products or services you want to sell, with the help of content drainage the most accurate traffic, so as to realize the method of cash with goods.
小红书矩阵化带货，是通过低成本的图文内容制作，直接展示想要卖的产品或服务，借助内容引流最精准的流量，从而实现带货变现的方法。

In this paper, we summarize the experience of Berg circle friends, which can be summarized into five dimensions:
在本文中，总结了贝格圈友的做法经历，对此概括为五个维度：

Principles: Core principles;
原理：核心原理；

Methods: Operation strategy;
方法：操作策略；

Implementation: specific implementation steps;
实施：具体执行步骤；

Tools: auxiliary resources and tools;
工具：辅助资源和工具；

Opportunities: Market potential and current opportunities.
机会：市场潜力和当前的机遇。

I hope that through the sharing of these contents, I hope to provide you with inspiration in the operation of the little Red Book, so that you can better achieve matrix delivery and achieve better results and revenue.
希望通过这些内容的分享，希望能为你在小红书的运营中提供灵感，让你更好地实现矩阵化带货，取得更好的效果和营收。

My name is Budan, Shandong, I am male, previously made headlines and Tiktok live delivery.
我叫布丹，山东人，我是男性，之前做过头条和抖音直播带货。

The initial recognition of Little Red Book is that it is a platform for women to play.
最初对小红书的认知是它是一个女性玩的平台。

But I realized that even now, the ratio of men to women in Little Red Books is still very uneven.
但我意识到，即使到现在，小红书的男女比例仍然非常不均衡。

There are actually a lot of opportunities.
这实际上蕴藏着很多机会。

Next, I will share my experience of matrix small red book from March this year, after more than 2 months of efforts, I have successfully accumulated more than 3000 accurate customers.
接下来，我将分享我从今年3月份开始矩阵化小红书带货的经验，经过2个多月的努力，我成功积累了3000多个精准客户。

I did the whole thing by myself.
整个过程都是我一个人操作的。

Today, I want to review my strategy and play in this period of time in the small red book cargo.
今天，我想回顾一下我在这段时间里在小红书带货方面的策略和玩法。

The first contact with Little Red book was last year, the product I brought was completely unknown before, and the whole process was operated by me alone.
第一次接触小红书是在去年，我带货的这个产品在之前完全没有被人所知，整个过程都是我一个人操作的。

I think this method of delivery has the advantages of universality, low cost and replicability.
我认为这种带货方式具备普适性、低成本和可复制等优势。

Random interception of background private message pictures, are directly asked how to buy, these customers showed a strong desire to buy.
随便截取后台的私信图片，都是直接询问如何购买的，这些客户表现出强烈的购买意愿。

When you get news like that, you're so excited.
收到这样的消息，直接激动得手都软了。

First, the principle of small red book belt
一、小红书带原理

I observed a common point for the small Red book matrix accounts: they all opened the small Red Book enterprise number, and they are all matrix operations.
我对小红书矩阵账号观察到一个共同点：都是开通了小红书企业号，并且都是矩阵化运营。

The purpose of little Red Book users is to look for good things, while Enterprise can attract target customers by displaying products.
小红书用户的目的是为了寻找好物，而企业号可以通过展示产品来吸引目标客户。

Think of Enterprise as a virtual online store where you can display and market products directly, similar to a physical store that pays entry fees.
可以将企业号理解为一个虚拟线上店铺，你可以直接展示和推销产品，类似于支付入驻费的实体店。

Summarize the advantages of the small red book enterprise: the content creation is more direct, the realization link is shortened, the advertisement can be placed immediately after the opening, and a variety of marketing tools are provided, the operating cost is low, and the accurate drainage can be achieved.
总结一下小红书企业号的优势：内容创作更加直接，缩短了变现链路，开通后可以立即进行投放广告，提供了多种营销工具，运营成本较低，同时可以实现精准引流。

So, what is a matrix number?
那么，什么是矩阵号？

Why matrix operations?
为什么要进行矩阵化运营呢？

To put it bluntly, it is to operate the goods through multiple accounts, similar to the following way:
矩阵号带货说白了，就是通过多个账号来进行货物的运营，类似于以下这种方式：

Matrix operations are built on the basis that you are already familiar with single-account operations.
矩阵式运营是建立在你已经熟悉单账号运营的基础上的。

It is recommended that you start from an account, familiarize yourself with the process and content creation through this process, and once you produce the first piece of good quality content, you can begin to develop in the direction of matrix operation.
建议大家从一个账号开始练手，通过这个过程熟悉流程和内容创作，一旦生产出第一篇质量好的内容后，就可以开始朝着矩阵化运营的方向发展。

The biggest advantage of matrix operation is that it gathers strength to do great things and even create miracles.
矩阵化运营的最大优势在于：集合力量办大事，甚至创造奇迹。

After you reach a certain level of content ability, the rest of the burst effect depends largely on luck, as it is a probability game.
当你的内容能力达到一定水平后，剩下的爆文效果很大程度上取决于运气，因为它是一个概率游戏。

Assuming you can make 20% of your content meet the "burst" standard, then after publishing 100 and 1,000 content, you may have 20 and 200 burst articles, which is like the store group thinking in e-commerce.
假设你能够做到20%的内容达到了"爆文"的标准，那么在发布了100篇和1000篇内容后，你可能会有20篇和200篇爆文，这就好比电商中的店群思维。

In actual operation, 80% of potential customers basically come from "explosive".
在实际运营中，80%的潜在客户基本上都来自于"爆文"。

Therefore, you should try to find and produce your first explosive article as early as possible, and once you get that feeling, publish as many explosive articles as possible.
因此，你应该努力寻找并尽早产出第一篇"爆文"，找到那种感觉后，尽可能多地发布"爆文"。

Second, matrix method
二、矩阵方法

1. Choose the product
1、选品

This project is divided into two parts: content and e-commerce. Selection is very important in e-commerce.
将这个项目分为内容和电商两个部分，选品在电商中非常重要。

So in the small red book to carry out goods, which products are suitable?
那么在小红书上进行带货，适合哪些产品呢？

The first thing to be clear is that no product is perfect.
首先要明确，没有完美的产品。

Do not hesitate for too long in the selection process, give priority to reliable supply resources, because only try to know whether the product is feasible.
在选品环节不要犹豫太久，优先选择已有可靠供应资源，因为只有试过才能知道产品是否可行。

Here are a few options for quick feedback:
以下是几个选品方向，可以快速得到反馈：

Practical features: such as yoga clothing, sun-protective clothing, etc., to meet people's specific needs, such as sun protection, weight loss, etc.
实用的特色产品：如瑜伽服、防晒服等，满足人们的具体需求，例如防晒、减肥等。

Market segments for specific groups of people: for example, underwear focusing on large cups or small breasts, focusing on small women's shoes.
针对特定人群的细分市场：例如专注于大罩杯或小胸的内衣，专注于小个子女鞋等。

Skin care and beauty products: If you have the right source and relevant qualifications, it is strongly recommended to carry out goods in the little Red book.
护肤美妆品：如果你有合适的货源和相关资质，强烈建议在小红书上进行带货。

Products with their own flow: such as lovers underwear, JK clothing, Hanfu and so on.
具有自带流量的产品：例如情侣内衣、JK服、汉服等。

Affordable alternatives: can help users save money while offering products of similar quality.
经济实惠的替代品：可以帮助用户省钱，同时提供质量相近的产品。

Products that are innovative and meet real needs: novelty is not enough, there must be a real market demand.
创新且满足真实需求的产品：仅仅新颖是不够的，必须有真实的市场需求。

Products that focus on paying for knowledge or consulting services: clear projects, but do not overlap with training content on other platforms (for example, writing about how to make money on Tiktok in Little Red Book will not receive official traffic support).
专注于知识付费或咨询服务的产品：明确的项目，但不与其他平台上的培训内容重合（例如，在小红书上写关于如何在抖音赚钱的内容，不会得到官方流量支持）。

In addition to the conventional selection ideas, another direction: blue ocean products.
除了常规的选品思路，另一个方向：蓝海产品。

The Blue Sea market is a relatively weak market, such as small red book male users less, but this is also an opportunity, less competition for men's products, but the potential flow can not be ignored.
蓝海市场是竞争相对较弱的市场，比如小红书男性用户较少，但这也是机会，男性用品竞争较少，但潜在流量却不容忽视。

In addition, niche areas and high-end services also belong to the blue ocean, such as outdoor fire tables, which have less market competition and high unit prices.
另外，小众领域和高端服务也属于蓝海，比如户外焚火台，市场竞争少且客单价高。

Regardless of the category, it is recommended that the product take the middle and high-end route, dare to set a high price, but it must have prominent selling points and user pain points, and can not blindly raise prices.
无论类别，建议产品走中高端路线，敢于定高价，但要有突出卖点和用户痛点，不能盲目涨价。

2. Find the source
2、找货源

For people like me who do not have a supply, you can choose the non-supply mode, there is no need to stock up.
对于像我一样没有货源的人来说，可以选择无货源模式，不需要囤货。

You can find suppliers online, or use the resources of friends around you, such as generating communities where many bosses have their own supply chain resources.
你可以通过网上寻找供应商，或者利用身边朋友的资源，比如生财社群中有很多老板拥有自有供应链资源。

In addition, you can also cooperate with offline stores.
另外，你还可以与线下店铺合作。

For example, once I tried eyewear products, I found a nearby eyewear shop and explained my needs to the owner.
例如，之前我尝试过眼镜产品，找到了附近一家眼镜店，向店主解释我的需求。

I told her I needed her product for the shoot and would return it as soon as it was finished.
我告诉她我需要她的产品用于拍摄素材，拍摄完毕后立即归还。

So she can borrow it multiple times without affecting her business.
这样可以多次借用，不会影响她的业务。

What I can provide her is the footage I shot, and she can post it directly in her circle of friends.
而我能提供给她的是我拍摄的素材，她可以直接在朋友圈中发布。

In addition, I can also add the location of her shop in my content to help her drain.
另外，在我的内容中还可以加上她店铺的位置，帮助她引流。

The core of the search for supply resources is: everything does not have to be mine, but everything can be used for me.
寻找供应资源的核心在于：万物不必我所有，但万物可为我所用。

3. Dig for benchmarking notes
3、挖掘对标笔记

Once again, the goal of doing content with goods is to obtain accurate customers, not to pursue explosive.
再次强调，做内容带货的目标是获取精准客户，而不是追求爆款。

If they don't bring accurate traffic, they're just empty numbers.
那些爆款如果无法带来精准流量，只是空洞的数字。

People think that explosive money = money, this is a misunderstanding.
大家认为爆款=赚钱，这是个误区。

For example, I have a note that only has 80 likes, and the data doesn't look impressive.
举个例子，我有一篇笔记，点赞只有80个，数据看起来不出众。

However, in the comments section, there are more than 200 precise customers directly asking about purchasing methods and links.
然而，在评论区却有200多个精准客户直接询问购买方式和链接。

This note can bring at least 500 more accurate traffic, and the conversion rate can easily reach half.
这篇笔记至少能带来500多个精准流量，转化率可以轻松达到一半。

Similarly, there was a note that looked good with 171 likes, but only eight comments in the comments section, and no product-specific comments.
同样的，有一篇笔记数据看起来不错，点赞达到171个，但评论区只有8个评论，并且没有针对产品的评论。

When looking for quality content notes, the comments section is an important criterion, especially focusing on likes (the ratio of approvals to comments).
在寻找高质量内容笔记时，评论区是一个重要的评判标准，特别是要关注赞评比（赞同数与评论数的比例）。

In general, a ratio closer to 1:1 or even 1:2 is better.
一般来说，接近1：1甚至1：2的比例更好。

The content of reviews is a direct reflection of purchase intentions, and it is recommended to find such reviews by reading extensively and digging through notes related to the field.
评论内容直接反映了购买意向，建议通过大量阅读和挖掘领域相关的笔记来找到这类评论。

Relying on tool shortcuts is not recommended, and the process is worth the time.
不建议依赖工具捷径，这个过程值得花时间。

In the process of finding such notes, you will gradually understand the selling points of the products you are trying to promote, so that you can better control the content direction, and the possibility of unexpected discoveries.
在找这种笔记的过程中，你会逐渐了解你要推广的产品的卖点，从而更好地掌握内容方向，并有可能获得意外的发现。

When you collect these notes and analyze the copy in them, pay attention to the other content of the account, an account with a good note may have similar content.
收集这些笔记并分析其中的文案时，注意查看账号的其他内容，一个账号如果有一篇好笔记，可能会有类似的内容。

If this is true of all the notes on the account, then congratulations, you have found a treasure.
如果账号的所有笔记都是如此，那么恭喜你，发现了宝藏。

It is recommended to carefully collect all the contents of this account, and you can use the tool to climb or use the data analysis tool of the little Red book.
建议将这个账号的全部内容认真搜集下来，可以借助工具爬取或使用小红书的数据分析工具。

Choose notes that actually make money, not just fun.
要选择真正能赚钱的笔记，而不是只看热闹。

The ultimate goal is to get accurate customers, not to pursue high quality content.
终极目标是获得精准客户，而不是追求高赞内容。

Also, consider the cost of content production.
此外，要考虑内容制作成本。

When looking for money notes, compare with cost, high cost does not necessarily correspond to high request.
在找赚钱笔记时，与成本进行对比，高成本并不一定对应高询单。

In the small red book and Tiktok, you can see the classic case of low cost and high yield, the charm of content marketing lies in this.
在小红书和抖音上，都能看到低成本高产出的经典案例，内容营销的魅力就在于此。

Processes and Sops can improve efficiency, such as shooting and writing content.
流程化和SOP可以提高效率，比如拍摄和写内容。

Prepare the material to be released in the next week at the weekend, if you need to find a model for shooting, it is best to find in the same city, and communicate shooting precautions and cases in advance to save time.
在周末准备下一周要发布的素材，如果需要找模特进行拍摄，最好在同城找，并提前沟通拍摄注意事项和案例，以节省时间。

No need to find professional models or post-processing photos, little Red book prefers real sharing, the effect is better.
不必找专业模特或后期处理照片，小红书更喜欢真实分享，效果更好。

Iii. Implementation
三、实施

A series of preparatory work has been done in order to smoothly carry out content production.
之前所做的一系列准备工作都是为了顺利进行内容生产。

Content production can be streamlined to improve efficiency.
内容生产可以通过流程化来提高效率。

My content pictures have commonalities, and each note contains the overall product display picture, the detail display picture and the customer feedback picture.
我的内容图片具有共性，每篇笔记中都包含产品整体展示图、细节展示图和客户反馈图。

The copywriting section also has a lot in common.
文案部分也有很多共性。

I can produce more than 10 pieces of this type of content a day.
我每天可以生产10篇以上这种类型的内容。

When determining content templates, you can try multiple templates, and if one template works well, stick with it.
在确定内容模板时，可以尝试多个模板，如果某个模板的效果好，就一直沿用它。

Don't worry about streaming too much, as long as the content is not completely repeated, there will be no problem.
不要担心发得太多会被限流，只要内容不完全重复，就不会有问题。

1. Note headings
1、笔记标题

Share a simple and effective header method in the enterprise, directly borrow the shipping header with high data.
分享一个在企业号中简单粗暴且有效的标题方法，直接借用带有高数据的带货标题。

For example, I look for a random title in the little Red book: "Dig treasure!!
比如，我在小红书上随便找一个标题："挖到宝了！！

The level of appearance of the practical double line stroller is so sweet."
这颜值实用双在线的婴儿车真香"

What we want to do is to apply this template: "Got it!!
我们要做的是套用这个模板：“挖到宝了！！

(hot word) (demand word) (product word) really sweet ", and then fill with our product keywords and selling point keywords.
（热度词）（需求词）（产品词）真香”，然后填充上我们的产品关键词和卖点关键词。

2. Copy and pictures
2、文案和图片

The copy of Enterprise is more flexible, you can directly write the product introduction, you can also start from the identity of the founder, share the entrepreneurial experience, and lead the product from the story.
企业号的文案比较灵活，可以直接写产品介绍，也可以从创始人的身份出发，分享创业心得，从故事中引出产品。

I suggest that you can try the latter, in addition to the product introduction in the copy, add their own values to share, thinking about the industry, or interesting things with customers, customers' real feedback and other content.
我建议大家可以尝试后者，在文案中除了产品介绍外，加入自己的价值观分享、对行业的思考，或者与客户的趣事、客户的真实反馈等内容。

On the Enterprise, you can't use the first person "I" tone to write the product experience, otherwise the platform will limit the flow of notes.
在企业号上，不可以用第一人称“我”的口吻来写产品使用感受，否则平台会限制笔记的流量。

The following is my summary of some graphic production tips:
下面是我总结的一些图文制作的小技巧：

The core of the content is writing for money notes, which is why I spend a lot of time looking for money notes.
内容核心是针对赚钱笔记进行创作，这也是为什么我花了很多时间寻找能赚钱的笔记。

Because this is really important.
因为这一点真的很重要。

Here I share what I think is the most emotive and most likely to generate inquiries: story writing.
我在这里分享一个我认为最能调动人情绪、最容易引起询单的方法：故事式文案。

People naturally like to listen to stories, especially on the small Red Book platform with so many female users, and stories are a catalyst to mobilize copywriters' emotions.
人们天生喜欢听故事，尤其是在女性用户如此众多的小红书平台上，故事是调动文案情绪的催化剂。

A good story can generate conversation and traffic, but it can also attract accurate traffic and lead them to pay.
一个好的故事既能引发讨论吸引流量，又能吸引精准流量并引导他们付费。

The following is my summary of some of the secrets of the inquiry content, in addition to sorting out a few sets of content templates for your reference.
下面是我总结出来的一些高询单内容的秘密，另外还整理了几套内容模板供大家参考。

It's all about making the user feel like you're looking out for them, thinking for them, channeling their emotions.
一切都要围绕让用户感觉到你是为他们着想，替他们考虑，引导用户的情绪。

Again: Emotions matter!
再次强调：情感很重要！

Resonate with users: Reveal users' pain points or preferences
引发用户共鸣：揭示用户的痛点或喜好

Customer testimonies: Customer service and customer dialogue
顾客证言：客服和顾客对话

Lively dialogue shows stories, interspersed with customer praise.
生动的对话展现故事，穿插顾客好评。

Select authentic testimonies that are relevant to the user's needs.
挑选切中用户需求的真实证言。

Value expression
价值观表达

Concise description of product values, highlight the original intention.
简洁表述产品价值观，凸显初心。

Don't shout big slogans, choose actual slogans.
不要喊大牌口号，选择实际的口号。

Sales emphasis
强调销量

Highlight the popularity of products, stimulate the desire to buy, build trust.
突显产品畅销，激发购买欲望，建立信任。

Quantified by underlying sales or high buyback rates.
凭基础销量或高回购率量化数据。

Use minor parallelism and rhymes
使用小排比和押韵

Small parallelism to enhance emotional progression, rhythm beauty.
小排比增强情绪递进，节奏美。

Especially suitable for short essays, smooth and harmonious.
特别适用于短文案，流畅而和谐。

Communication tone, two-way expression
沟通口吻，双向表达

Let the reader feel the emotion, avoid narcissism, and write from the perspective of the company's customer service or founder.
让读者感受情绪，避免自我陶醉，以公司客服或创始人视角写作。

Sincerity through the copy
真诚贯穿文案

No need for gorgeous words, sincerity can avoid dead template.
不需华丽辞藻，真诚即可，避免死套模板。

Guide orders, timely introduction of products
引导下单，适时介绍产品

Introduce products and services directly.
直截了当介绍产品和服务。

Make sure to differentiate yourself from your peers, such as lower prices, more products or unique services.
确保与同行差异明显，如更低价、丰富产品或独特服务。

When there is no obvious difference, start with the story.
无明显差异化时，从故事入手。

Increase private conversion rate:
提高私域转化率：

Build the private area in advance, repair the roof in sunny days.
提前搭建私域，晴天修屋顶。

Set a fixed greeting that starts with a question.
设置固定欢迎语，以问题开头。

Ask questions to break the ice and guide recommendations.
提问打破冷场，引导推荐。

Use supporting resources and tools
四、利用辅助资源和工具

1, small red book batch download tool,
1、小红书批量下载工具，

Here I will not do sharing software, this can be found on Taobao or more.
这里我就不做分享软件了，这个在淘宝或者多多上都可以找到。

2. Little Red Book data analysis tool
2、小红书数据分析工具

Cicada mother, thousand melons, new red.
蝉妈妈，千瓜，新红。

3, ChatGPT write copy and modify copy tools
3、ChatGPT写文案和修改文案工具

If you know how to use the official website directly, you can use the official website, if it is direct and convenient, you can use the domestic mirror, website: begee.top
如果懂得直接用官网的就可以用官网的，如果直接方便，就用国内镜像也可以的，网址：begee.top

4. Midjourney or Stable Diffusion
4、Midjourney或者Stable Diffusion

See good pictures, in order to be original, you can use pictures to generate pictures, of course, if you can describe, directly use descriptors.
看到好的图片，为了能实现原创，可以用图生图，当然，如果会描述，直接用描述词。

This can be searched directly on the Internet or found at the bottom of this article;
这个可以直接网上搜索一下，也可以在文章底部获取；

5, PS2023 patriot version
5、PS2023爱国者版本

It's an ai version for retouching.
是ai版本，用来修图。

Those you need can also be obtained at the end of the article
需要的也可以在文章后获取

Five, the small red book matrix opportunity
五、小红书矩阵机会

1. Compared with personal number, enterprise number has the following advantages:
1、企业号与个人号相比，有以下优势：

Traffic track: Enterprise has less competition than individual numbers.
流量赛道：相比个人号，企业号的竞争相对较小。

The number of personal accounts is huge, and the competition with many bloggers has higher requirements for content control.
个人号数量庞大，与众多博主竞争，对内容把控要求更高。

Account operation: The personal number is biased towards IP creation, the realization cycle is long, and it needs to accumulate influence and fan base.
账号运营：个人号偏向IP打造，变现周期较长，需要积累影响力和粉丝基础。

Enterprise's cash cycle is relatively short, mainly to sell products and services.
企业号的变现周期较短，主要以卖产品和服务为主。

Realization method: The realization of personal number is mainly through commercial advertising and private domain drainage, but it needs to accumulate a certain number of fans.
变现方式：个人号的变现主要通过商业广告和私域引流，但需要积累一定粉丝量。

The enterprise is mainly to sell products and services, and the realization risk is low.
企业号则以卖产品和服务为主，变现风险较低。

Content direction: Personal number more use of soft implantation, should not talk too much about the product, easy to limit the flow of violations.
内容方向：个人号更多采用软性植入，不宜过多讲产品，内容易受限流违规。

The Enterprise is mainly product-oriented and directly tells the selling point of the product.
企业号主要以产品为导向，直接讲述产品卖点。

The value of the small red book platform has been ignored, but for selling goods, there is huge potential.
小红书平台的价值被忽视，但对于卖货来说，有巨大潜力。

It is recommended to try to take the first step, I believe it is not wrong.
建议先尝试迈出第一步，相信不会错。

2, the opportunity for ordinary people to sell goods in small Red books
2、普通人在小红书卖货的机会

Release the graphics that highlight the product, dig the most painful points of users, and attract accurate traffic.
发布突出产品的图文，挖掘用户最痛的点，吸引精准流量。

Find the cheapest way to produce content and calculate the cost of each piece of content.
找到内容生产成本最低的方式，核算每篇内容的成本。

Imitate the form of content that most stimulates the user's desire to inquire and attract more inquiries.
模仿最能激发用户询单欲望的内容形式，吸引更多询单。

Use matrix mode to counter uncertainty and avoid risk.
使用矩阵模式对抗不确定性，规避风险。

Thanks for the quality content shared by the circle friends, although it is not a deep link, but it has inspired the project many times.
感谢圈友们分享的优质内容，虽然并非深度链接，但对项目推进有多次启发。

I hope my sharing can also give you some help, humility and trust in the whole process.
希望我的分享也能给大家一些帮助，谦虚并相信整个过程。

That's all for today,
今天就分享到这里，