Today I would like to share with you a simple project, this project is also a long time, although there are many people doing short plays now, this project is less people.
今天跟大家分享一个简单的项目,这个项目也是很长时间了,虽然现在做短剧的人很多,这个项目做的人反而少了。
After all, short plays are indeed a lot of profits compared to music promotion, but this does not mean that music promotion can not be done, short plays are very good to do.
毕竟短剧相对于音乐推广来说,确实的暴利许多,但这并不代表音乐推广没法做了,短剧就很好做。
As long as it is done, you know, as long as it is a short video, it is not so absolute, because as long as you send it, you do not know which video will explode, everything depends on life.
只要做过了的,就知道,只要是短视频,就没那么绝对,因为只要你发出去,就不知道哪个视频就一定会爆,一切皆靠命。
Then why did I not recommend the short play project, compared with the music promotion, in terms of operation difficulty, music promotion is simpler, only need to care about the number of likes, do not need to consider the actual conversion results, do not have to do so complex guidance, only need to release the video, after the traffic, add the promotion of the music name in the comment area.
那为什么我没有推荐短剧项目,相对于音乐推广来说的话,从操作难度上来说,音乐推广更简单,只需要在意点赞量即可,无需考虑实际的转化成果,也不用做那么复杂的引导,只需要在发布视频后,在有了流量后,在评论区加上推广的音乐名即可。
Like the above single platform, the same 1-30,000 likes, one is 350 yuan, one is 400 yuan, the price of different platforms will be slightly different, but the overall difference is not much.
像上面的接单平台,同样的1-3万赞,一个是350元,一个是400元,不同平台的价格会略有不同,但整体上差别不多。
So the important thing is to do what content can have traffic is important, but in reality, the current unit price compared to last year and before, did drop a lot, but in any case, it is still able to operate.
所以重要的还是做什么内容能有流量才重要,但从实际来说,目前的单价相比去年和之前,确实降了不少,但不管怎样,还是能够操作的。
In fact, it is very simple, we do not need to consider the big bang, as long as we can meet the minimum requirements, 1.5k or 2k praise, that day there will be about 200 revenue, and this content is very difficult to produce, we only need to consider what content can get a relatively large amount of play, but also can get not low amount of likes.
其实也很简单,我们不需要考虑大爆款,只要能达到最低要求,1.5k或者2k的赞,那一天就有200左右的收益,而且这种内容制作起来难度很低,我们只需要考虑什么内容能获得比较大的播放量,同时还能获得不低的点赞量。
Content direction:
内容方向:
As for the content, normal people can think of, one is cute pet, one is emotional, one is entertainment, it can be said that these aspects of the content, the audience is very light, men, women and children are suitable.
至于内容的话,正常人都是可以想到的,一个是萌宠,一个是情感,一个是娱乐,可以说这几个方面的内容,受众面非常光,男女老少皆合适。
For example, this number, the same content, which slightly switched the next part of the fragment, have respectively obtained tens of thousands of likes.
比如这个号,同样的内容,里面稍微切换了下部分片段,都分别获得了好几万的点赞。
According to the previous order price list, the income of these three contents is close to 2000.
按照前面的接单价格表,就这三条内容的收益都接近2000了。
This account actually belongs to the cute pet class, as long as you pay attention to it, you will find that it is basically like what cat ah, dog ah......
这种账号其实也就是属于萌宠类的,只要大家留意就会发觉,基本像什么猫啊,狗啊……
This kind of pet, with some funny or beyond the normal cognitive scope of content, you can get good traffic.
这种宠物类的,带上点搞笑或者超出正常人认知范畴的内容,就能获得不错的流量。
Many people may think it will be difficult, this number, if you say difficult words, in fact, it is still difficult to grasp the psychology of the audience, that is, what they want to see, you can according to the mood of the audience, to a good clip of the material you have collected, integrate it together, and then match some emotional words in the appropriate place, then you will be 99% successful.
很多人可能觉得会很难,这种号,你要说难度的话,其实还是难在你能不能很好的去把握观众的心理,就是他们到底想看什么内容,你能根据观众的情绪,去很好的把你所收集的素材给剪辑,整合到一起,再在合适的地方配上一些煽情文字,那你就成功了99%。
Not only is the promotion of music, it can be said that as long as you do short videos, this is the basic skill, whether you go to do the promotion of short plays, or shoot yourself to do the original worth mentioning, can not be separated from this basic logic.
不只是的音乐推广,可以说只要做短视频,这就是基本功,无论你去做短剧推广也好,还是自己拍摄做原创也罢,都离不开这个基本逻辑。
As for the specific editing techniques, I will not elaborate here, a dollar can find a lot of tutorials, spend some time to learn can be.
至于具体的剪辑手法,我也就不在这里细说了,一块钱就能找到一大堆教程,花点时间学学就能会。
The other is nothing more than how to find materials, how to find inspiration and network sense of the problem, do more, more number, there will always be one or two numbers run out, behind is more number, there are several numbers stable, that a month will not be less than one or two million
其他的无外乎就是怎么找素材,怎么找灵感和网感的问题,做的多了,号多了,总会有那么一二个号跑出来,后面就是多上号,有几个号稳定下来了,那一个月也不会低于一二万
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