如何蹭热点一天销售250w+？附引流实操！

Recent hot events are many, from rat head duck neck, popular college entrance examination, hand-holding door, and then to big s being exploded d, emerge in endlessly, no matter what platform, hot spot has always been the fulcrum of the traffic, rubbing hot spot is the best shortcut to get traffic!
最近的热点事件很多，从鼠头鸭脖、热门高考、牵手门，再到大s被爆吸d，层出不穷，无论是在哪个平台，热点一直都是撬动流量的支点，蹭热点是获得流量的最佳捷径！

Big S was blown D, Zhang LAN broadcast room began the whole life, less than 4 hours, Zhang LAN's broadcast room topped the first Tiktok e-commerce food list, sales direct 250w-500w.
大S被爆吸D，张兰直播间开始整活，不到4个小时，张兰的直播间登顶抖音电商食品榜第一，销售额直达250w-500w。

Another hand door incident, the surging traffic let the Taobao store seize the tuyere, the first live broadcast, 530,000 + people watched, sales of 4.5 million.
再有牵手门事件，汹涌的流量让该淘宝店抓住风口，首场直播，53万＋人观看，销售额450万。

Some people eat melons, some people make money.
有人吃瓜，有人赚钱。

Every time a hot event comes out, someone makes money with the help of first-hand information.
每次热点事件出来，都有人借助第一手信息闷声搞钱。

So today to give you some practical experience on how to rub hot spot drainage!
所以今天就来给大家如何蹭热点引流的一些实操的经验！

First, how to find hot spots
一、如何找到热点

Generally the most common hot spots are two kinds: holiday marketing hot spots, sudden hot spots
一般最常见的热点有两种：节日营销热点、突发性热点

The most simple and direct way to find hot spots is: mobile phone - Tiktok - Hot search list
找热点最简单直接的方式就是：手机—抖音—热搜榜

Another tool to share with you:
另外给大家分享一个工具：

Today's Hot List: https://tophub.today/
今日热榜：https://tophub.today/

It is a collection of real-time hot charts from dozens of websites including technology, entertainment, news, community and more, and is updated in real time every day.
它集合了包括科技，娱乐，新闻，社区等等几十个网站的实时热榜，并且每天都会实时更新。

Second, how to seize the hot spot
二、如何抓住热点

For hot traffic, its liquidation process is roughly like this, first we have to find the demand.
对于热点流量，它的变现流程大概是这样的，首先我们得先发现需求。

Look at what everyone is discussing, from the point that everyone is concerned about to dig the demand, not to fool around, to combine their own in the field to rub.
看大家在讨论什么，从大家都在关注的那个点来挖掘需求，不是瞎蹭，要结合下自己在做的领域去蹭。

How to seize the hot spot at the first time and earn hot money?
如何第一时间抓住热点，赚到热点的钱？

The core is two points: one is sensitivity, and the other is execution.
核心就两点：一是敏感度，二是执行力。

If a novice wants to have a high sensitivity to hot spots, first of all, do not have prejudice to what you do not understand, and the fresher the things, the more you want to understand.
新手要想拥有对热点的超高敏感度，首先是对不理解的东西不要有偏见，越新鲜的东西越要去了解。

Friends who make money through the network can usually pay more attention to various lists of various platforms.
通过网络赚钱的朋友，平时可以多留意一下各个平台的各种榜单。

Second, look at the business case.
其次，是多看商业案例。

See more naturally there is a sense of network, know that a hot spot has no demand, how to operate cash.
见的多了自然就有网感，知道一个热点有没有需求、如何操作变现。

Finally, the execution should be strong
最后是执行力要快要强

Feel that a thing can make money, and you have the ability to do it, you should do it immediately, do not hesitate.
感觉一件事能赚到钱，并且自己有能力做，就要马上去做，不要犹豫。

Hot spots are fleeting, think it is an opportunity, you must start immediately, dry again.
热点转瞬即逝，觉得是个机会，就要马上开干，干了再说。

Before Wang Xiaofei's big scold war, our hi push video number team also followed the hot spot to drink a little porridge, follow the Hi push video number team dry video number with the brothers a week's total sales are expected to exceed 3 million.
之前汪小菲大S骂战期间，咱们嗨推视频号团队借助热点也跟着喝了点粥，跟着嗨推视频号团队干视频号带货的兄弟们一周总销售额预计突破300万。

How to capitalize on hot spots?
怎么利用热点进行变现？

Different areas of the realization of different ways, more is through the hot spot to drainage live selling goods, release videos to earn advertising revenue and so on.
不同领域的变现方式有所不同，比较多的就是通过热点进行引流直播卖货，发布视频赚广告收益等等。

Three, hot spot misunderstanding pay attention to three points:
三、蹭热点的误区注意三点：

1, touch sensitive topics, all involving national policies, ethics and hot spots, it is best not to rub!
1、触及敏感话题，凡是涉及国家政策、伦理道德的热点，最好不要蹭！

2, can not be in order to rub hot spot and rub, pay attention to combine their own brand/product, otherwise it is only ineffective rub hot spot.
2、不能为了蹭热点而蹭，要注意结合自身品牌/产品，否则只是无效蹭热点。

For example, the recent KFC copywriting against the "girl slander uncle" hot spot, causing netizens to talk about being malicious marketing.
比如近日的肯德基文案蹭“女生污蔑大叔偷拍事件”热点，引发网友热议被恶意营销。

Hot spot rollover incident more than each case, marketing needs to have principles and bottom line, no bottom line hot spot play stem, will be the traffic bite.
蹭热点翻车事件不止各例, 营销需要有原则有底线，无底线蹭热点玩梗，将遭到流量反噬。

3, can not ignore the facts because of the pursuit of timeliness, at the same time, we must study the authenticity of hot spots, can not make judgmental conclusions.
3、不能因追求及时性忽略事实，在抢先机的同时，一定要考究热点的真实性，不能妄断定论。

Sum up
总结

1, where there is a hot spot, there is traffic.
1、哪里有热点，哪里就有流量。

2, make money on poor information, you know something that many people do not know can make money from it
2、靠信息差赚钱，你知道的东西还有很多人不知道就可以从中赚钱

3. Exercise the thinking and review of hot spots, form the sensitivity to hot spots, grasp the hot spots, analyze and extract the "bait" of drainage in time.
3、多锻炼对热点的思考和复盘，形成对热点的敏感度，把握住热点后，及时分析提炼出引流的”诱饵“。

4. After the bait is formed, maximize exposure through various channels as much as possible to obtain more revenue.
4、诱饵形成后，尽可能的通过各种渠道进行最大化的曝光获取更多的收益。

On how to maximize exposure drainage and realization, such as doing account matrix, batch distribution, etc., before sharing a lot, you can see several times.
关于怎么进行最大化曝光引流和变现，比如做账号矩阵，批量分发等等，之前分享不少，大家可以多看几遍。