教你3招，小红书单人日引流300+学生粉

College students themselves are a traffic inlet.
大学生本身就是一个流量入口。

According to the Ministry of Education, the number of college graduates in 2023 is expected to be 11.58 million.
根据教育部数据显示，2023年全国高校毕业生规模预计1158万人。

Moreover, students are the most cost-effective flow, low cost, easy to fission, and relatively high viscosity.
而且学生是性价比最高的流量，成本低，容易裂变，粘性相对来说也比较高。

So, how does this wave of traffic rub off?
那么，这波流量到底要怎么蹭？

How do you pry it?
怎么撬？

Today I would like to share with you how to drain student powder and cash in the little red book.
今天给大家分享下关于如何在小红书上引流学生粉以及变现。

According to the flow logic analysis, starting from the nature of human nature, first find the pain point, solve the pain point needs, there can be a lot of drainage means.
按照流量底层逻辑分析法，从人性的本质出发，先找痛点，解决痛点需求，可以有很多引流手段。

First, part-time powder drainage
一、兼职粉引流

College students are basically people without independent economic ability, so the demand of students for part-time jobs can be said to be endless, and most of them will use the spare time in school to take part-time jobs and earn some pocket money.
大学生基本都是没有自主经济能力的人，因此学生对于兼职的需求可以说是经久不息，大部分都会利用在校的空闲来兼职，赚点零花钱。

As long as you have some part-time group resources, you can quickly attract a large number of students to join you.
只要你手里有点兼职群资源，就能快速吸引一大批的学生来加你。

Part-time information can be obtained in the corresponding city part-time public number or the part-time group on the qq group, and then screen out the true and reliable part-time information.
兼职信息可以在相应的城市兼职公众号或者qq群上的兼职群获取，然后筛选出真实可靠的兼职信息。

Or you can cash in by cooperating with part-time agencies, recommending some real part-time jobs to them, and then you can make money from the commission.
或者可以通过跟兼职机构合作变现，向他们推荐一些真实的兼职，然后你从中抽佣赚钱。

Through this method of drainage, in addition to grasping the pain points of students' lack of money, it is also necessary to consider the core focus.
通过这种方法引流，除了抓住学生缺钱的痛点，还需要考虑核心重点。

Part-time job information is not true or false, and students will be hesitant about part-time job questions, which is essentially a trust issue.
兼职信息真假不一，学生对兼职问题会抱有持迟疑态度，这本质上也是信任的问题。

How to solve the trust problem, talk about cases, put facts, take qualifications.
如何解决信任问题，讲案例、摆事实、拿资质。

To solve this core problem, it is easy to get hundreds of traffic per school.
解决好这个核心问题，每个学校搞几百个流量很简单。

Second, welfare drainage
二、福利引流

"Welfare drainage" is often a well-tried marketing technique, with low-cost and cost-effective products for drainage, often the effect of drainage is also very good.
“福利引流”往往是一种百试不爽的营销技巧，用低价高性价比的产品进行引流，往往引流的效果也是很好。

This method is the same as the logic of drainage with big-name interim beauty makeup introduced to you before.
这个方法跟之前给大家介绍的用大牌临期美妆引流逻辑是一样的。

Most of the time we do it through the sample, such as this 5 ml or 10 ml of this essence and so on, this beauty sample is actually in 1688 and so on, it is a relatively low cost.
大多数情况下我们是通过小样去做的，比如这种5毫升或者10毫升的这种精华液什么之类的，这种美妆小样其实在1688等等，它的一个成本相对来说是比较低的。

Drainage this powder mainly relies on low price drainage and appearance level, the release of drainage copy focuses on these two points, coupled with the comparison before and after use, the more obvious the effect, the better its drainage effect.
引流这种粉首要是靠低价引流及颜值，发布引流文案时侧重这两点，再加上使用前后的对比图，效果越明显，它的引流效果就越佳。

At present, the re-purchase rate can reach 60%-70% when we test the temporary beauty makeup of big brands, and the price of a single fan is about 6-12 yuan.
目前我们用大牌临时美妆去测试复购率可以达到60%-70%，单个粉丝的价格大概在6-12元之间不等。

The subsequent realization mode of this powder can be sold by doing Amoy customers or doing fast Tuantuan, which is a very big advantage, because it is a very accurate shopping powder.
这种粉后续的变现模式可以通过做淘客卖货或者做快团团，都是非常大的优势，因为都是非常精准的购物粉。

As long as there is a continuous flow into, selling cost-effective daily supplies will have a certain amount of sales.
只要有持续的流量进入，卖性价比高的日常用品都会有一定的销量。

However, through this welfare way to drain, we need to pay attention to two points:
不过通过这种福利方式去引流，需要注意两点：

1. Calculate the cost of drainage
1、计算好引流的成本

2, do timely realization
2、做好及时变现

Third, data drainage
三、资料引流

Data diversion is a method of low cost and accurate acquisition of target users.
资料引流这个方法在于成本低，而且精准获取目标用户。

We need to collect and sort out the pain points of college students.
我们要先收集整理大学生的痛点素材。

At the end of each year, the subject data flow about the university final exam is very large, and there are also a lot of free review data when the hook to do drainage.
每年的期末，关于大学期末考试的学科资料流量都是非常大的，靠免费的复习资料当钩子去做引流也很多。

At the relevant time nodes, through the production of different styles of posters, combined with the human appetite for free and the desire to meet the lazy, in the circle of friends, small red book and other channels to attract users to share fission.
在相关时间节点通过制作不同样式的海报，再结合人性贪免费的喜好和迎合懒的欲望，在朋友圈、小红书等多渠道去吸引用户分享裂变。

In addition to the data group, the annual CET-4 and CET-6 examination, the demand of college students for CET-4 and CET-6 information and punch the card group has increased dramatically!
除了资料群，每年的四六级考试，大学生对四六级资料和打卡群的需求暴增！

All kinds of data can be collected through peer imitation or in a treasure, pdd directly purchased and sorted into documents, through these methods, it is not a problem to divert hundreds of people in a day.
各种资料可以通过同行模仿收集或者在某宝，pdd直接进行购买整理成文档，通过这些方法，单日引流上百人不是问题。

This approach is applicable to many industries, because there are always people who like to get what they want for free without spending money, but it also shows that it generally attracts accurate and effective users.
这种方法对于很多行业都有适用性，因为总有人喜欢不用花钱就可以免费获得自己想要，但这也说明了一般吸引来的都是精准有效用户。

In SUMMARY:
总结：

Using the greedy and lazy psychology of human nature to divergent thinking, not only students can be drained, but also all kinds of powder.
利用人性之贪婪、懒惰心理进行发散思维，不仅学生粉可以引流，各种粉一样万变不离其宗。

Provide value information in every channel through which the target population gets information, and these channels are closely related to our life scenes.
在目标人群获取信息的每一个渠道中提供价值信息，而这些渠道，又是与我们的生活场景息息相关。

Find these scenes, dig the pain point needs of the crowd in these scenes, and design the corresponding drainage content.
找到这些场景，挖掘这些场景中人群的痛点需求，设计相应的引流内容。

Another point to note is: in terms of drainage and realization, to operate through the formal way, the formal way to realize, the content of this article is for reference only, do not use illegal ways, harm yourself!
还有一点需要注意的是：在引流与变现方面，要通过正规途径操作，正规途径变现，本文内容仅供参考，请勿用于非法途径，害人害己！