In 2023, it is not difficult to find a fact that the industry contraction is particularly serious this year, all walks of life are included, and many people can not find work.
2023年我们不难发现一个事实,就是今年行业萎缩特别严重,各行各业都在内卷,很多人都找不到工作。
Another scary data, the number of Ctrip monthly active users dropped from 26 million to 6 million this year, and the number of tourists dropped by three quarters.
再来说一个恐怖的数据,今年携程月活用户量从2,600万跌到600万,旅游人数锐减3/4.
Didi dropped from 45 million users to 10 million, and the lower abdomen was nearly halved.
滴滴从4,500万用户跌到1,000万,下腹也是接近腰斩。
In the first half of 2021, the company statistics have been released, the company closed down as high as 460,000, of course, there are also companies turning against the wind, such as recruitment website users ushered in a historic breakthrough.
2021年上半年公司,统计数据已经出炉,倒闭的公司高达46万家,当然也有逆风翻盘的公司,比如招聘类网站用户迎来历史性突破。
Take boss direct recruitment as an example, now users have exceeded one hundred million, and more and more people want to find a job.
就拿boss直聘来说,如今用户已经突破一个亿,想找工作的也越来越多。
So many smart people use this to do HR related projects.
所以很多大聪明就利用这点来做人力资源的相关项目。
When people use short videos or other social media, many people complain that it is difficult to find jobs, and those accounts related to labor and human resources have also exploded, and there are many people who want to find jobs.
大家刷短视频或者其他社交软件的时候,很多人都抱怨工作难找,而那些关于劳务人力资源相关的账号也都爆火,想找工作的人特别多。
This has also resulted in the development of the human resources industry blowout!
这也衍生出了人力资源行业井喷式的发展!
Especially on Tiktok, most of the people looking for jobs on Tiktok are young people, and many human resources related accounts are publishing recruitment information on Tiktok.
尤其是在抖音上,一般在抖音上找工作的大多都是年轻人,很多人力资源的相关账号都在抖音发布招聘信息。
This kind of account is particularly easy to explode, and I will tell you about his account operation logic and cash.
这种账号特别容易爆破,下面我来和大家讲一下他的账号运营逻辑和变现方式。
The account of human resources publishes information about some factory recruitment every day, such as how much money you earn a day and what benefits are available?
人力资源的账号每天都发布关于一些工厂招聘的相关信息,比如一天赚多少钱,有什么福利?
And these labor companies have an agreement with the factory, as long as someone works successfully, the factory will give them a certain commission.
而这些劳务公司都和工厂达成协议,只要有人工作成功后,工厂都会给他们一定的佣金。
Let's talk about how to do this kind of human resources account.
下面和大家讲一下做这种人力资源账号如何操作?
First, the standard account
一、对标账号
To do anything, we must learn to find the right standard peers, and it is simply too easy to find the right standard peers in the hand of Douyin Fast.
做任何事我们都要学会找对标同行,在抖音快手里找对标同行,简直太简单了。
There are a lot of search in the search box to find a job, this account is through the form of video to those job seekers to show the recruitment position, and boss direct employment is different, short video is completely in the form of video display, more intuitive.
在搜索框里搜索找工作就出现很多,这种账号就是通过以视频的形式来向那些求职者展示招聘岗位,与boss直聘不同,短视频完全是以视频形式的展现,更为直观。
Most of these accounts are updated with pictures or videos every day, and as long as the work content, environment and welfare benefits are shown to it, there will be a lot of attention from job seekers.
这种账号每天大多都更新图文或者视频,只要把工作内容和环境以及福利待遇给它展现出来,就会有很多求职者的关注。
Most of these accounts are linked to human resources, and many are business personnel dispatched by human resources companies, or information released by agents, they release a lot of information, and if there are job seekers, they will have commission.
这种账号大多都是与人力资源链接的,有很多都是人力资源公司派遣的业务人员,或者是代理商发布的信息,他们大量发布信息,如果有求职者工作成功,他们都会有佣金分成。
There are many people who get their first bucket of gold by doing labor dispatch, and many people use students' summer work to cooperate with factories to get a share of the head.
有很多人第1桶金都是做劳务派遣获得的,很多人都利用学生暑假工与工厂合作拿人头分成。
When we want to do this kind of project, we must find the standard account well, peers are the best teachers!
我们要做这种项目的时候,就要把对标账号找好,同行才是最好的老师!
2. Content materials
二、内容素材
Content material to find a real human resources company to work with.
内容素材就要去找真实的人力公司合作。
To find a reliable human resources company, you can go to the local talent market, as well as a variety of recruitment websites, or enterprises and other related enterprise apps, most companies will be willing to cooperate.
找到一个靠谱的人力资源公司,可以去当地的人才市场,以及各种招聘网站,或者企查查等相关企业APP,大多数企业都会愿意合作。
The company will release all kinds of information about recruitment every day. After negotiating with them, they will send you the relevant job information and working environment.
公司每天都会发布各种关于招聘的信息,与他们谈好合作之后,他们会把相关的岗位信息以及工作环境发给你。
2. Content production
2.内容制作
Content production is nothing more than videos and atlas, you can also do their own real situation to do mouth broadcast.
内容的制作无非就是视频和图集,也可以自己真人处境做口播。
All you have to do is turn their information into a colorful video or atlas and post it to the short video platform, and your task is done.
你只要把他们的信息做成一个精彩彩的视频或者图集发布到短视频平台,你的任务就完成了。
The more you post, the more likely your account will be exposed.
你发布的越多,你的账号曝光的几率也会越大。
This point we can also imitate peers, there are many peers to do high-quality videos or explosive videos, we can be positive to imitate, choose a suitable way for their own mass release.
这一点我们也可以模仿同行,有很多同行做的优质视频或者爆款的视频,我们都可以正向的去模仿,选择一个适合自己的方式进行大批量发布。
Third, the way of realization
三、变现方式
Many small partners must be late why so many people are Posting recruitment information every day, and how do these people make money?
想必很多小伙伴都后期为什么这么多人每天都在发布招聘信息,而这些人是靠什么赚钱的?
In fact, most of them have reached an agreement with the factory, usually an employee factory can be given 500 to 1000 yuan, but the premise is at least one month, if three days, two days these labor agencies can not earn money.
其实他们大多都是与工厂达成了协议,通常来说来一个员工工厂能给分到500~1000元不等,但前提最少干上一个月以上,如果干个三天两天这些劳务中介也是赚不到钱的。
Most of the factories are some black manufacturers, their wages are not high, many factories are short of people, only through these labor agencies to pull heads.
而大多数工厂都是一些黑心厂商,他们给的工资也并不高,很多工厂都缺人,只能通过这些劳务中介来拉人头。
New employees are generally not well paid, but they will bring good results to the factory and the company, and it is not unusual to give a labor agency 500 to 1,000 per person.
新来的员工普遍薪资都不高,但都会给工厂和公司带来丰厚的业绩,这时候分给劳务中介一个人头500~1000也不足为奇了。
Note: Do human resources recruitment this account can open a blue V, so that your account security will be higher, the traffic is relatively stable.
注意一点:做人力资源招聘这种账号可以开一个蓝V,这样你的账号安全性会更高,流量也相对较为稳定。
Iv. Drainage
四、引流
In fact, most people do this kind of account is to attract people to their micro signal, Tiktok Kuaishou is just a place to attract traffic.
其实大多数人做这种账号都是为了把人吸引到自己的微信号上,抖音快手只不过是一个公寓吸引流量的地方。
The ultimate purpose is to put people back into the circle of friends, only the circle of friends is the closest place to the user, and the greater the revenue will be realized.
最终的目的都是把人倒流到朋友圈里,只有朋友圈才是离用户最近的地方,变现的收益也会越大。
If a person quit in a factory, we can also find him the next work unit, so that we can use the private domain traffic to achieve two or three times cash.
如果一个人在一个工厂不干了,我们还可以为他找下一家工作单位,这样我们利用私域流量可以达到二次三次的变现。
We can also use this way to receive agents, let agents to publish recruitment information, they make a single order, we take a share.
我们也可以用这个方式来收代理,让代理来发布招聘信息,他们出一单,我们从中抽取分成。
Of course, this model is that you can play under the premise of enough traffic, and you must also docking a good variety of human resources related recruitment information.
当然这种模式是你流量足够多的前提下可以这么玩,并且你还要还要对接好人力资源相关各种招聘信息。
As for whether you can make money, it depends on your execution and your personal operation, I can only provide you with a simple idea.
至于能不能够赚到钱,就看你的执行力和你个人的操作了,我只能给你提供一个简单的思路。
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