2023年知识博主变现实操进阶课：商业策划、产品策划、短视频、直播间、私域

2023 Knowledge blogger change reality operation advanced course: business planning, product planning, short video, live broadcast room, private domain
2023年知识博主变现实操进阶课：商业策划、产品策划、短视频、直播间、私域

Solve three problems:
解决三个问题：

① Why can't your class sell?
①为什么你的课卖不动？

② Why is there no traffic for your short video?
②为什么你的短视频没流量?

Why is there no one in your studio?
③为什么你的直播间没人？

business
商业篇

Know where the trend is to better cash in
知道趋势在哪，才能更好变现

01- From a business perspective, look at the history of Tiktok, and understand where the dividends of the platform are
01-从商业视角，看抖音发展史，理解平台的红利在哪里

02- Tiktok three basic thinking: business thinking, iterative thinking, user thinking
02-抖音三大基础思维：商业思维、迭代思维、用户思维

03- Do Tiktok, don't know what to shoot?
03-做抖音，不知道拍什么怎么办?

04- Reference of 6 content models for attracting customers in different industries
04-不同行业引流获客的6种内容模型参考

05- Real case: How can 2w fans monetize 50w per month (Children's programming track)
05-真实案例：2w粉丝凭啥月变现50w（少儿编程赛道）

06- Real case: How can 1w fans monetize 300w in half a year (Nursery track)
06-真实案例：1w粉丝凭啥半年变现300w（托育赛道）

07- Real case: How can 20w fans cash 500w in a single month (Language track)
07-真实案例：20w粉丝凭啥单月变现500w（语文赛道）

Flow passage
流量篇

May upend your past understanding of traffic
可能会颠覆你过去对流量的理解

01- How to find the right mark quickly and save half of the marking time
01-如何快速找对标，节省一半的起号时间

02- Three kinds of explosive topic selection method, less meaningless short videos
02-三种爆款选题法，少拍无意义的短视频

03- Three universal copywriting models to quickly produce content
03-三种万能文案模型，快速产出内容

04- Improve the performance of the lens, solve the tension of shooting short videos
04-提升镜头表现力，解决拍短视频紧张

05- Scene & Form enhancement techniques
05-场景&形式的提升技巧

06- How to brush Tiktok correctly and cultivate a sense of network
06-如何正确刷抖音，培养网感

07- Real case: Chai Tianer how to increase powder 10w in 3 months
07-真实案例：柴天儿如何3个月涨粉10w

08- Real case: Complete video of the copy meeting played by 800w
08-真实案例：800w播放的文案会议完整录像

09- Real case: How is a regular 10w video produced
09-真实案例：一条10w播放的常规视频是如何生产的

10- A tip for knowledge bloggers to produce short videos efficiently
10-知识博主高效生产短视频的一个技巧

11- Detailed comparison, the difference between natural flow and script flow and applicable crowd
11-详细对比，自然流与脚本流的区别与适用人群

Live stream
直播篇

How to make a monthly realization of 20w broadcast room
如何做出单月变现20w的直播间

01- Interpretation of the algorithm rules in the broadcast room
01-直播间算法规则解读

02- Mentality: anchor mentality adjustment
02-心态：主播的心态调整

03-3000+ online broadcast room content structure
03-3000+在线的直播间内容结构

04- Live broadcast speech design
04-直播间话术设计

05- Scene construction of live broadcast room with 20% exposure rate
05-曝光进入率20%的直播间场景搭建

06- Private domain: public domain private domain linkage skills
06-私域：公域私域联动技巧

07- Real case: How did Pan Haidong live 10 times, online 30+ to 3000+
07-真实案例：潘海东如何10场直播，在线30+提升至3000+

08- Real case: How did Ma Chengzhi live 7 games, online 20+ to 200+
08-真实案例：马成智如何7场直播，在线20+提升至200+

09- Real case: 5,000 people online 20,000 words live script disassembled
09-真实案例：5000人在线的2万字直播脚本拆解

From 2w per month to 20w per month
单月2w至单月20w的进阶之路

episteme
知识篇

01- Development history of knowledge payment industry
01-知识付费行业发展历程

02- 7 ways to monetize in the era of Knowledge Payment 4.0
02-知识付费4.0时代的7种变现方法

03- Future trend and development of knowledge payment
03-知识付费未来的趋势与发展

04- Three dimensions to judge whether they can be a knowledge blogger
04-三个维度判断自己能不能做知识博主

05- 8 steps to Becoming a stable Monetized knowledge blogger
05-成为稳定变现知识博主的8个步骤

06- 5 ways for knowledge bloggers to monetize
06-知识博主变现的5种方式

07- Preparation: 6 questions that must be thought through before class
07-准备：做课前一定要想清楚的6个问题

08- Research: What kind of courses sell better in your track
08-调研：你的赛道里，什么样的课程更好卖

09- Do the class: how to write the course content, efficiently deliver the class
09-做课：如何撰写课程内容，高效出课

10- Selling course: How to write a selling point of the course with double sales
10-卖课：如何撰写销量翻倍的课程卖点

11- Continuation: How can I increase the re-purchase rate
11-续课：如何提升课程复购率

Operation chapter
运营篇

Video number/Little Red Book/Fast Hands experience collection
视频号/小红书/快手的经验合集

01- Who is the right person to distribute content across platforms
01-什么样的人适合，将内容在各大平台分发

02- Why is your content syncing no traffic on other platforms?
02-为什么你的内容，同步在其他平台没流量？

03- A trick to determine which platform your content is more suitable for
03-一招教你判断，你的内容更适合哪个平台

04- 3 ways to make yourself more valuable as a trader
04-作为操盘手，让自己更值钱的3个方案

05- When will Tiktok get cold?
05-抖音什么时候会凉？

When should we be ready to transition?
我们什么时候要准备转型?

06- A collection of my interviews with traders who have made over $10 million
06-我与变现超千万的操盘手访谈合集

07- With all my heart, I would like to recommend some peers for you
07-我掏心掏肺，愿意为你推荐的一些同行