网创指引人Have you ever been to a studio like this at night?
大家晚上有没有刷到过这样的直播间？
Through simple scene construction, the monthly sales volume of a single product is as high as 3500+, the average unit price is 39 yuan, and the profit of such products is at least 50%-60%.
通过简单的场景搭建，单品月销量高达3500+，平均单价39元，这类品利润至少在50%—60%。
Excluding various costs, the monthly profit of a single product is estimated to reach about 5w +.
除去各种成本，单品月利润估计能达到5w左右+。
On the category of health aid sleep, it has been a good direction for the video number.
关于养生助眠类目，一直是视频号不错的方向。
Insomnia products, one is market demand, followed by traffic, and finally marketing transformation
失眠产品，一个是市场需求，其次是搞流量，最后是营销转化
In the insomnia population group, including young office workers, most of the elderly group, it can be said that the demand for sleep products has been very large.
在失眠的人群群体中，包含着年轻的上班族，大多数的老年人群体，可以说助眠产品这一类的需求量一直都是非常大。
And according to the data show that more than 300 million people in the country have sleep disorders, and on the wechat index, the search of the keyword "insomnia" is as high as 3000w, the market demand is so big, today to share with you how to realize the realization of insomnia and the case extension of thinking.
而且根据数据显示，全国超过3亿人有睡眠障碍，而在微信指数上，“失眠”这一关键词的搜索高达3000w，市场如此大的需求，今天给大家具体分享如何通过失眠人群进行变现以及案例延伸的思考。
This kind of person actually wants to sell this product, the biggest problem is to solve the traffic problem, if he solves the problem of this kind of traffic, in fact, he can make money.
这类人其实他想去卖这个产品最大的一个问题在于解决流量问题，如果他这类流量的问题解决掉了，其实就能够赚钱。
Drainage method
引流方法
Insomnia involves a wide range of people, do drainage before you have to determine the target population range
失眠涉及到的人群比较广泛，做引流之前你要确定好目标人群范围
For example, you need to drain middle-aged and elderly people.
比如你需要引流的是中老年群体。
So if you want to drainage, the ground push is the most appropriate method, you can do a good job with the square dance team and other middle-aged and elderly activity groups, send sleep aid aromatherapy packages, other small gifts at home, and so on.
那么想引流的话，地推是最合适的方法，可以跟广场舞团队等中老年人活动群体搞好关系，送助眠香薰包，其他居家小礼品等等都是可以的。
Online drainage, it is suggested that you can use short videos to clip anger, sadness, fear, and fright related emotions in life as a starting point, trigger emotional resonance, and obtain good feelings and trust.
线上引流的话，建议大家可以利用短视频，剪辑生活中的怒、哀、惧、惊相关的情感为切入点，引发情感共鸣，获取好感和信任。
In addition, it can also be a companion community service, and the interest community is an important camp to gather middle-aged and elderly users.
除此之外，还可以做陪伴式的社群服务，兴趣社群是聚拢中老年用户群体的重要阵营地。
Method of realization
变现方式
In addition to selling products directly in the window, more importantly, it is diverted to the private domain for multiple cashing
除了直接在橱窗变卖产品之外，更重要的是引流到私域，进行多次变现
The insomnia products involved include essential oil, aromatherapy, insomnia patch, sleep instrument, sleep pillow, sleep quilt, sleep mattress and other related products, and the product diversification of the crowd's accurate transformation and realization.
涉及到的失眠产品有精油、香薰、失眠贴、睡眠仪，助睡枕、助睡被、睡眠床垫等相关产品，人群精准转化变现的产品多样化。
It can also guide precise users to the private domain and provide one-to-one charging guidance for insomnia.
还可以引导精准用户到私域，提供失眠一对一收费指导。
In addition to food products, some wearable smart devices are also constantly iterating, such as sleep aid apps.
除了食用产品，一些可穿戴智能设备也在不断迭代，比如助眠app。
Sum up
总结
1. The project of sleep aid has a huge and demanding market, and it is a market that can carry out continuous realization
1、助眠这个项目，有着庞大刚需的市场，是一个能够进行持续变现的市场
2, the early stage only need to choose a good way to cash, whether it is physical or virtual, find traffic channels, do a good job of front-end traffic to undertake, you can make money.
2、前期只需要选择好到底要变现方式，不管是实物还是虚拟，找到流量渠道，做好前端流量的承接，就能够赚到钱。
3, for the middle-aged and elderly groups, do not routine, to serve attentively, middle-aged and elderly people how to play also do not know much you know, but these groups have the advantage of good word of mouth, once they recognize things, they will tell their friends and family as much as possible, lead the circle of people to play with you, and loyalty is very high.
3、对于中老年人群体，不要套路，要用心服务，中老年人再怎么会玩也没有你懂的多，但是这些群体有擅长口碑传播的优势，一旦他们认可的事情，他们都会尽可能的告诉身边的亲朋好友，带领圈子的人跟你一起玩，而且忠诚度极高。
Well, today's share is here, about health to help sleep is still a good direction of the video number, now the best time to enter the game to seize dividends!
好了今天的分享就讲到这里了，关于养生助眠依旧是视频号不错的方向，现在入局抢占红利的最好时机！
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