网创指引人2023 Golden hand · New zero base hand broadcast with goods incubation camp: account operation + anchor speech + data traffic, etc
2023点金手·新人零基础手播带货孵化营：账号运营篇+主播话术篇+数据流量篇等
Course outline
课程大纲
Account operation
账号运营篇
1, ordinary anchor IP upgrade
1、素人主播IP化升级打造
2, "high entry, high stay and high value" broadcast room design
2、“高进入高停留高价值”直播间设计
3, mainstream industry high conversion short video template disassembly
3、主流行业高转化短视频模板拆解
4, live with goods cold start of the layout guide
4、直播带货冷启动过款排品指南
5. Multi-dimensional account operation strategy and broadcasting rules
5、多维账号运营策略与开播规则
6. Explosive material testing and DOU+ push and release at will
6、爆款素材测试和DOU+随心推投放
Anchor speech piece
主播话术篇
7, with the cargo master seeding two-state culture combustion state control flow + horizontal sowing state flow
7、带货主播双态培养燃烧态控流+平播态接流
8. The ability of anchors in four dimensions is improved
8、四大维度主播能力提升
9. The emotional power of S-level anchors is improved
9、S级主播情绪力提升
10, high conversion products to promote single pressure single speech technique
10、高转化产品促单压单话术讲解
11, strong atmosphere sense of product value to enhance the logic of words
11、强氛围感产品价值感提升话术逻辑
12. High conversion promotes the improvement of single field control ability
12、高转化促单场控能力提升
13, natural flow three-segment five-six cycle speech model
13、自然流量三段五分六循环话术模型
14, the key words in the broadcast room disassembled
14、直播间关键话术拆解
Data flow section
数据流量篇
15, Tiktok broadcast room comprehensive traffic operation
15、抖音直播间综合流量运营
16, key data to reverse the broadcast room "label"
16、重点数据反推直播间“标签”
17, data feedback broadcast room optimization and improvement
17、数据反馈直播间优化提升
18, natural traffic and paid traffic coordination
18、自然流量&付费流量协同
Crowd oriented
面向人群
Novice entrants who want to do live e-commerce
想做直播电商的新手入局者
Job seekers looking for livestreaming related jobs
想找直播相关工作的求职者
Office workers looking for a side hustle
寻求副业机会的上班族
Learn and gain
学完收获
1. Basic speech logic of direct broadcast room
1.直播间基础话术逻辑
2. Composition and layout logic of six products
2.六个产品的组品排品逻辑
3. The key rules of three-dimensional speech
3.三维立体话术的关键细则
4. Operation points of hand-broadcast wiring
4.手播接线的操作要点
5. Manual broadcast virtual broadcast room construction skills
5.手播虚拟直播间的搭建技巧
6. Light story drainage short video shooting skills
6.轻剧情引流型短视频拍摄技巧
试试