Recently, there is a fan friend, everyone is very envious of him from Wuling to BMW in less than half a year, and stable monthly income of 4w+.
最近有一个粉丝小伙伴,大家都非常羡慕他半年不到就从五菱换成了宝马,并且稳定地每个月收益4w+。
Many friends in the circle are asking which project can achieve such a high short-term profit.
圈内很多朋友都在询问到底是哪个项目能实现如此高的短期收益。
He told me that he made his first bucket of gold mainly by selling flower tea in Little Red Books.
他告诉我,他主要是在小红书上卖花茶,赚到了他的第一桶金。
This friend's successful experience aroused my interest in Little Red Book, and I also began to try to start my own business in Little Red Book.
这个小伙伴的成功经验激发了我对于小红书的兴趣,并且我也开始尝试在小红书上开展自己的生意。
Project principle
项目原理
As we all know, XiaoHongshu, a famous platform for planting grass, has attracted the attention of middle and senior female users.
大家都知道,小红书作为著名的种草平台,已经吸引了中高阶女性用户群体的关注。
Not only do these users have a lot of spending power, but they are also very engaged with the platform.
这些用户不仅拥有强大的消费能力,而且对平台的粘性也很高。
The core game of this project is to use the traffic guidance of XiaoHongshu to guide customers to private areas for transaction, and explore more business opportunities.
而这个项目的核心玩法就在于利用小红书的流量引导,将客源引导到私域进行成交,并从中发掘更多商机。
Our product is flower tea, which is loved by women because of its health care effect.
我们的产品是花茶,因为它具有养生保健的功效,深受女性喜爱。
Flower tea is also a consumable, as long as we maintain good customer relations, we can achieve a very high re-purchase rate.
花茶还是一种消耗品,只要我们维护好客户关系,就能够实现极高的复购率。
This can not only meet the needs of female customers for health care, but also create a Xiaozi lifestyle experience for them.
这不仅能够满足女性客户对养生保健的需求,同时也能够为她们营造出小资生活情调的体验。
How to operate
如何操作
Step 1 Stock up
1.进货
Finding source channels is the first step to develop health tea and flower tea business, but it is also the simplest.
寻找货源渠道是开展养生茶与花茶生意的第一步,但其实也是最简单的。
Simply type in the keyword "health tea" or "flower tea" on 1688, and a large number of related shops and products will appear.
只需在1688上输入关键词【养生茶】或【花茶】,就会呈现出众多相关店铺和商品。
These products are supplied directly from factories and are more competitive than other e-commerce platforms.
而这些商品均来自工厂直接供应,价格比其他电商平台更具竞争力。
Therefore, 1688 is definitely the best choice for you to carry out this kind of business.
因此,1688绝对是您开展此类业务的最佳选择。
We have two options: one is to choose a piece of consignment, the other is to bulk goods and label.
我们有两种选择:一是选择一件代发,二是自己批量走货并贴上标签。
It depends on our sales, we can choose according to our own needs.
这取决于我们的销量情况,我们可以根据自己的需求进行自主选择。
Step 2 Drain
2.引流
We have emphasized that the Little Red Book is our main diversion channel, so we need to constantly update the content of our notes to attract more readers.
我们已经强调过,小红书是我们主要的引流渠道,因此,我们需要不断更新我们的笔记内容来吸引更多的读者。
However, relying on Xiaohongshu alone may not be enough. We can also synchronize the content of articles and notes to other platforms to attract more potential customers and get more traffic.
然而,单靠小红书这一平台可能并不足够,我们也可以将文章笔记内容同步到其他平台上,以吸引更多的潜在客户和获取更多的流量。
By doing so, we can not only achieve better results on Little Red Book, but also build our brand image and increase awareness on other platforms.
这样做不仅可以在小红书上取得更好的效果,还可以在其他平台上建立我们的品牌形象和提高知名度。
3. Material production
3.素材制作
A quality note content can not only bring consistent traffic, but also attract more target audiences, thus improving readability and attractiveness.
一个优质的笔记内容不仅可以带来持续的流量,而且可以吸引更多目标受众,从而提高可读性和吸引力。
Accurate notes can provide readers with valuable information, make them more likely to stay in your post, and encourage more social sharing and discussion.
精准的笔记可以为读者提供有价值的信息,使他们更加愿意留在您的文章中,同时也可以促进更多的社交分享和讨论。
Therefore, it is worth the time and effort to write high quality note content because it can bring you more exposure and followers.
因此,花费时间和精力来撰写高质量的笔记内容是值得的,因为它可以为您带来更多的曝光和粉丝。
Among these notes and comments, we can find that most of them are inquiries about buying.
在这些笔记和评论中,我们可以发现大部分都是关于购买的咨询。
However, I found that the popular illustrated notes all had one thing in common:
但是,我发现那些备受欢迎的图文笔记都有一个共同的特点:
The theme is clear, the picture is simple and advanced, the background is unified, the font is neat and neat.
主题清晰明了,画面简单高级,背景统一,字体整齐工整。
For those who have just started to write notes, you can search the works of peers on the home page, copy for reference.
对于那些刚刚开始写图文笔记的朋友,可以在首页搜索同行的作品,复制借鉴。
From imitation to transcendence, you can learn the goals of Banwen notes and apply them to your own notes to improve their quality.
从模仿到超越,可以学习爆文笔记的目标,并将其应用到自己的笔记中以提高质量。
1) Note pictures
1)笔记图片
If you want to post more photos but don't have enough material, consider taking inspiration from Banwen Notes and using the Matting APP to retouch and edit your images.
如果你想要发布更多照片,但是缺乏足够的素材,那么不妨考虑在爆文笔记上寻找灵感,使用抠图APP进行图片的修饰和编辑。
By adding filters and text, you can quickly create a brand new photo and make your article more interesting.
通过添加滤镜和文字,你可以快速地打造出一张全新的照片,让你的文章更加生动有趣。
2) Take notes and copy
2)笔记文案
In terms of copywriting, we need to highlight the unique features of the product to attract users to buy it.
在文案方面,我们需要突出产品的独特之处,以吸引用户购买。
For our health tea and flower tea, we can combine the characteristics of tea bags and emphasize its convenient and quick use experience.
针对我们的养生茶和花茶,我们可以结合茶包特点,强调其方便快捷的使用体验。
At the same time, we can also combine the female users' demand for beauty and health, highlighting the health and beauty effects brought by the product.
同时,我们也可以结合女性用户们爱美、养生的需求,突出产品带来的健康和美容效果。
The key is to integrate these features neatly into the copy, so that readers have a strong desire to buy.
关键是要把这些特点巧妙地融入文案中,让读者产生强烈的购买欲望。
As long as we can do this, it's easy to create a burst effect.
只要我们能够做到这一点,就可以轻松创造爆文效果。
Unlike other social media platforms, Xiaohongshu's unique feature is that once a note goes viral, its traffic pool continues to flow in.
与其他社交平台不同,小红书的特色在于,只要一篇笔记火了,它的流量池就会持续不断地涌入。
This wave of traffic can last for months or even half a year, which means you have a chance to get more exposure just by catching the user's demand point.
这一波流量可以维持几个月甚至半年之久,这就意味着,只需抓住用户的需求点,你就有机会获得更大的曝光量。
Therefore, when creating their own accounts, we must have an accurate and profound insight into the needs of users, so as to better grasp the advantages brought by this platform and achieve greater success.
因此,在打造自己的账号时,一定要准确、深刻地洞察用户的需求点,才能更好地掌握这一平台带来的优势,获得更大的成功。
We recommend avoiding terms like efficacy and instant success, and instead using empathy as a starting point, based on your own experience, to highlight the obvious contrast with before.
我们建议避免使用功效、速成这类术语,而是要以共情为出发点,以自己的亲身体验为依据,突出与使用前的明显对比。
More importantly, put yourself in the consumer's shoes and think about the issues they really care about and want to know about.
更重要的是,要站在消费者的角度,思考他们真正关心和想要了解的问题。
This will make the reader more readable and attractive.
这样才能让读者更加易读和有吸引力。
In order to maximize the exposure and turnover of your notes, there are a few tips you can offer.
为了最大程度地提高笔记的曝光和成交率,你可以提供一些小技巧。
For example, after Posting a note, you can use your trumpet to accompany it in the comments section, to guide users to learn more about your product or service, and ultimately to direct traffic to your private domain to make a sale.
例如,发表笔记之后,可以使用小号在评论区进行配合,以引导用户进一步了解你的产品或服务,并最终将流量引导到你的私域进行成交。
This strategy can greatly increase your sales revenue and brand impact.
这种策略可以大大提高你的销售收益和品牌影响力。
If you look carefully at each step of the project, you will find that there is nothing difficult about it.
细心观察这个项目的每个步骤,你会发现并没有什么难度可言。
However, I have always believed in a word: practice makes real knowledge. It is better to practice than to talk on paper, because the key to success lies in action.
然而,我一直相信一句话:实践出真知,与其纸上谈兵,不如动手实操,因为成功的关键在于行动力。
As long as you work hard, the fruits of your labor will bring very considerable returns, even become your hit!
只要你努力付出,你的劳动成果将会带来非常可观的回报,甚至还能成为你的爆款之作!
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