云栖电商·千川投放素材课：直播间引流短视频千川投放素材与投放策略进阶，9节完整

Cloud e-commerce · Qianchuan release material course: live broadcast drainage short video Qianchuan release material and release strategy advanced, 9 complete
云栖电商·千川投放素材课：直播间引流短视频千川投放素材与投放策略进阶，9节完整

Course list:
课程目录：

One: advanced material creation
一：素材创作进阶

The bottom logic of running capacity and transforming capacity of thousands of materials
千川素材跑量能力与转化能力的底层逻辑

Article I.
第1节

Material three sixty-nine, cold start, weight, run index, transformation index, material marking, learn from the peer material posture high-quality short video material creation formula and case
素材三六九等、破冷启动、权重、跑量指标、转化指标、素材打标、借鉴同行素材姿势优质短视频素材的创作口诀与案例大拆解

Article II.
第2节

Content structure, 5 principles of creation, 4 features, 2 recommended material types, case splitting Short video material fission creation techniques and case splitting
内容结构、5大创作原则、4个特征、2种推荐素材类型、案例拆解短视频素材裂变创作的技巧与案例拆解

Article III.
第3节

What material is worthy of fission, main material, find material model material change and unchanged, homogeneous material decision rules Different product track creation material faced with difficulties and solutions
什么素材值得裂变、主力素材、找到素材模型素材的变与不变、同质化素材判定规则不同产品赛道创作素材面临的困境与解决措施

Section 4
第4节

Note: For individual courses in the advanced section of material creation, if the video length is long, it may be divided into multiple sub-courses and uploaded separately.
各赛道素材创作困境分析、建议解决措施备注：素材创作进阶板块的个别课程，视频时长较长可能会拆分成多个子课程分开上传。

Two: material placement into the stage
二：素材投放进阶

Broadcast room drainage short video material delivery strategy
直播间引流短视频素材的投放策略

Article V.
第5节

Traffic coordination, mixed investment, overlapping investment, weight, density, duration
流量协同、混投、叠投、权重、密度、时长

Article VI.
第6节

The material delivery strategy of pure paid single product broadcast room (dual-frequency resonance)
纯付费单品直播间的素材投放策略（双频共振）

Double frequency resonance play method: paid traffic + free short video traffic
双频共振打法：付费流量+免费短视频流量

Section 7
第7节

Micro - pay, half - paid broadcast material placement strategy
微付费、半付费直播间的素材投放策略

Three frequency resonance play method: FEED stream, pay stream, short video stream
三频共振打法：FEED流、付费流、短视频流

Article VIII.
第8节

Want to let the material a little faster, there is no operation skills
想让素材快一点起量，有没有操作技巧

Section 9.
第9节

2023 material two jump to enter the broadcast room, reduce the jump rate
2023年素材二跳才能进入直播间，降低跳失率

Material into the broadcast room appears in the middle of the transition page to the new requirements of the business
素材进入直播间出现中间过渡页对商家的新要求