洪七·引力魔方线上训练营【第2期】五月新课，​7天打通你开引力魔方的任督二脉

Hong Qi · Gravity Rubik's Cube online training camp [Phase 2] New class in May, 7 days to open your gravity Rubik's cube
洪七·引力魔方线上训练营【第2期】五月新课，​7天打通你开引力魔方的任督二脉

Merchant pain point
商家痛点

1. Knowledge system
1、知识体系

Lack of gravity Rubik's cube knowledge system, open the background can not start, by feeling promotion;
缺乏引力魔方的知识体系，打开后台无从下手，凭感觉推广；

2. Background button
2、后台按钮

So many buttons in the background, by their own exploration for half a year, not clear, by feeling set;
后台那么多的按钮，靠自己摸索了大半年，还没理清楚，凭感觉设置；

3. Production logic
3、投产逻辑

New products, stable period, breakthrough period, put logic is not clear, money is wasted, flow can not pull up;
新品、稳定期、突破期，投放逻辑理不清，钱浪费了，流量拉不起来；

4. Mapping and payment measurement
4、测图测款

The lack of low-cost and effective methods of drawing and model measurement and SOP waste a lot of money, but also can not measure good pictures and products;
缺乏低成本并有效的测图测款方法和SOP，浪费了很多钱，还测不出好的图片和产品；

5. The Crowd Ark
5、人群方舟

What is a crowd ark, and how do you do it?
什么是人群方舟，到底该怎么做?

7 day course outline
7天课程大纲

Day 1
第1天

95% of people don't know how to solve a gravitational Rubik's cube
95%的人都不会开引力魔方

1. Two wagons of the gravitational cube;
1.引力魔方的两架马车；

2. Analyze the gravitational Rubik's Cube report: potential customers, new customers and old customers;
2.分析引力魔方报表：潜客、新客、老客；

3. Interpret the differences between 1.0-5.0 versions of the gravitational cube;
3.解读引力魔方1.0-5.0版本区别；

4. Practical operation of gravitational Rubik's Cube logic construction: live demonstration of new plan;
4.引力魔方逻辑搭建实操：现场演示新建计划；

The first 2 day eight buttons (on) : | marketing scenario planning groups plan
第②天|八大按钮（上）：计划组计划营销场景

1. Notes of Gravity Rubik's Cube Planning group;
1.引力魔方计划组注意事项；

2. Interpretation of the logic of the construction plan and the types of promotion;
2.建计划的逻辑、推广类型解读；

3. Marketing scenarios;
3.营销场景；

(1) Crowd Ark: store crowd, delivery strategy & optimization strategy;
（1）人群方舟：店铺人群、投放策略&优化策略；

(2) Product operation: store-wide baby promotion, new product flying car;
（2）产品运营：全店宝贝推广、新品飞车；

(3) Treasure scene: focus map of Amoy system, full screen micro details;
（3）宝藏场景：淘系焦点图、全屏微详情；

Third day | eight buttons (middle) : on the subject orientation
第3天|八大按钮（中）：投放主体定向人群

1. Delivery subjects: product promotion, exclusive window, store promotion, custom url promotion, subject selection of automatic split plan;
1.投放主体：商品推广、独享橱窗、店铺推广、自定义url推广、主体选择自动拆分计划；

2. Knowledge system of targeted population;
2.定向人群知识体系；

(1) Oriented crowd: crowd pack;
（1）定向人群：人群包；

(2) Intelligent orientation: crowd consumption logic, heavy harvest, light pull new, suitable for the scene;
（2）智能定向：人群消耗逻辑、重收割、轻拉新、适合场景；

(3) User-defined crowd: common crowd (key crowd, store-related, baby-related, crowd characteristics inheritance, primary two recommended crowd), expand crowd size, screen crowd;
（3）自定义人群：常用人群（关键人群、店铺相关、宝贝相关、人群特征继承、小二推荐人群）、拓展人群规模、屏蔽人群；

The first 4 days | eight button (below) : resource budget and schedule of originality
第④天|八大按钮（下）：资源位预算与排期创意

1. Knowledge system of resource bit:
1.资源位的知识体系：

(1) Introduction of resource bit: oriented crowd path, focus map of home page, information flow scene (guess you like home page, guess you like after purchase, micro details, interactive interest field of red envelope, limited time efficient resource pack)
（1）资源位介绍：定向人群路径、首页焦点图、信息流场景(首页猜你喜欢、购中购后猜你喜欢、微详情、红包互动权益场、限时高效资源包）

(2) High-quality resource location: location characteristics, premium schemes;
(2）优质资源位：位置特征、溢价方案；

(3) three conventional resource bit templates;
（3）常规三种资源位模版；

2. Knowledge system of budgeting and scheduling;
2.预算与排期的知识体系；

(1) Launching strategy, daily budget, launching date, target bid, time city;
（1）投放策略、每日预算、投放日期、目标出价、时间地城；

(2) Points of attention in budgeting and scheduling;
（2）预算和排期的注意点；

3. Creativity of the three elements of gravity;
3.引力三要素之创意；

(1) Creativity: intelligent creativity, main picture video, creative size, creative tips;
（1）创意：智能创意、主图视频、创意尺寸、创意小技巧；

(2) Creative considerations;
（2）创意注意事项；

Day 5 Reshape the traffic logic
第⑤天重塑流量逻辑

1. Problems solved by gravitational Rubik's Cube;
1.引力魔方能解决的问题；

2.2023 latest flow logic: quantification of crowd assets, location of crowd flow, reshaping of flow;
2.2023年最新流量逻辑：人群资产定量化、人群流转位置、流转重塑；

3. Steps to pull truly free traffic;
3.拉真正免费流量的步骤；

Day 6
第6天

Gravitational Rubik's cube mapping
引力魔方测图测款

1. Standardized flow of gravity Rubik's cube mapping operation;
1.引力魔方测图实操标准化流量；

2. Standardized flow of gravity Rubik's cube measurement;
2.引力魔方测款实操标准化流量；

Day 7
第7天

Gravitational Rubik's Cube pulls search traffic and recommended traffic
引力魔方拉搜索流量和推荐流量

1. Standardized flow of gravity pull search operation;
1.引力拉搜索实操标准化流量；

2. Gravity pull recommended real operation standardized flow;
2.引力拉推荐实操标准化流量；

3. Gravity pull search instance 1 (new store from scratch);
3.引力拉搜索实例1（从零开始新店）；

4. Gravity pull search example 2 (Dadian).
4.引力拉搜索实例2（大店）。