网创指引人Today I share with you a heavy news, is a red book in the launch of a red book e-commerce, and online local life group purchase service, and recently launched the Searchlight plan.
今天和大家分享一个重磅的消息，就是某红书在推出某红书电商后，又上线了本地生活团购的服务，近期又推出了探照灯计划。
First, project introduction
第一个、项目介绍
Searchlight plan is to recommend the products and services of a certain business to fans through the pictures or videos of bloggers, introduce local information, local entertainment, food, culture and so on, and sell consumption coupons online in the form of short videos to help cross talk, catering, hotels, entertainment venues and other offline businesses to promote.
探照灯计划就是通过博主的图文或者视频，来向粉丝推荐某个商家的产品和服务，向大家介绍本地信息、当地娱乐、美食、文化等等，并以短视频的形式在线销售消费券，帮助相声、餐饮、酒店、娱乐场所等线下商户做宣传。
We can fully understand for the shop blogger type, no matter what platform, when pushing the new project, there will certainly be a certain amount of traffic support, and the initial regulations are not so much, more easy to profit, if you have not been in contact with or on a red book is not very skilled.
大家完全可以理解为探店博主类型的，不管是哪个平台，在推新项目的时候，肯定会有一定量的流量扶持，并且初期的条条框框没有那么多，更容易获利，如果你没有接触过或是对某红书不是很熟练。
To register, you can follow the local life official account of potato potato, or you can directly search Searchlight program, which has detailed instructions on the registration process and support policies.
报名的话可以关注本地生活官方账号土拨薯，也可以直接搜索探照灯计划，关于报名流程和扶持政策，里面都有详细的说明。
Second, the way of realization
第二个、变现方式
1. Shop-visiting bloggers, who use notes to link products to users to browse works and place orders, and then finish consumption in the store, we can get commission, such as hot pot, specialty dishes, dessert drinks and other audiences are very wide.
1、探店博主，通过笔记挂商品链接用户浏览作品并且下单，然后完成到店消费，我们便可以拿到佣金，像是火锅、特色菜、甜点饮品之类的受众都非常广。
2. Helping merchants settle in is small information poor. Many owners of physical stores do not know how to settle in, but want to have traffic to make the store business better, they can help them complete the settling process and basic agent operation to collect fees.
2、帮助商家入驻，属于小信息差，很多实体店铺的老板都不知道该怎么入驻，但又想有流量让店里生意更好，便可以帮助其完成入驻流程和基础的代运营操作来收取费用。
3, pick up business advertising, of course, we need to have a set number of fans can, this advertising unit price is generally relatively high, the premise is that the content to pass, it is best to have a burst, so that businesses will take the initiative to find us.
3、接商家广告，当然了，需要在我们有定粉丝量的时候才可以，这种广告单价一般都比较高，前提是内容要过关，最好是有个爆款，这样商家才会主动来找我们。
Third, note
第三个、注意事项
A red book is dominated by female users, so they can go to places where girls are willing to consume more. They can also copy the group purchase mode of a certain sound, so as to completely move the idea of operation to a red book course for teaching this project.
某红书以女性用户为主，可以多去女生愿意消费的地方，还可以复刻某音的团购模式，将这个运营的思路完全搬过来，做成某红书的课程进行教学这个项目。
At present, it is still in the beginning, but with its continuous development and improvement, I believe it will become a powerful ecosystem, after all, the mode of a sound, want to develop long-term stable sideline friends can seize this wind and try
目前还处于刚开始，但随着它的不断发展和完善，相信它会成为一个强大的生态系统，毕竟某音的模式已经健全，想要发展长期稳定副业的朋友们可以抓住这个风口尝试一下
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