企业成功转型电商的5大底层逻辑，从模式、数据、用户、产品、营销5大板块，助你高效转型电商赛道

Enterprises successfully transform the five underlying logic of e-commerce, from the model, data, users, products, marketing five major plates, to help you efficiently transform the e-commerce circuit
企业成功转型电商的5大底层逻辑，从模式、数据、用户、产品、营销5大板块，助你高效转型电商赛道

Course outline
课程大纲

Total course hours: 24 hours
课程总课时数：24节课时

Pilot piece: The first lesson of traditional enterprise e-commerce transformation
先导片：传统企业电商转型第一课

Chapter One: the pain and dream of traditional enterprises
第一章节：传统企业的痛与梦

Section 1: Chronic diseases of traditional enterprises and entrepreneurs
第一节谈谈传统企业和企业家的的“慢性病”

The second section constrains the external causes of the decline of traditional enterprises
第二节制约传统企业衰败的外因解析

The third section of the traditional entrepreneurs of the heart of ten questions
第三节对传统企业家的扎心十问

The fourth section deciphers the secret of the traditional enterprise's "evergreen foundation"
第四节解密传统企业的“基业长青”的秘密

The fifth section constructs the enterprise management thought that matches The Times
第五节构建与时代相匹配的企业经营思想

Chapter 2: Transition Evolution Once you grow wings, find my iterative pattern
第二章节：转型进化一长出翅膀，找到属于我的迭代模式

Section 6 Modern company portrait + business decision
第六节现代公司画像+经营决策

Section 7 Outlet of traditional retail service enterprise stores
第七节传统零售服务类的企业门店的出路

Section eight traditional trade enterprise transformation planning
第八节传统的贸易型企业转型规划

Section 9 Transformation and upgrading of traditional factory enterprises
第九节传统实体工厂型企业的转型升级

Section x Enterprise special planning for traditional physical factories
第十节传统实体工厂的企业专项规划

Section 11 [Case Anatomy Study] In-depth analysis, Japan Airlines Nirvana rebirth
第十一节【案例解剖学习】深度剖析，日本航空涅槃重生

Chapter Three: Transformation and evolution - To build "see far, see through" data management ability
第三章节：转型进化一构建“看的远，看的透”数据化经营能力

Section 12 [Looking far] data operation capability
第十二节【看的远】数据化运营能力

Section 13 [See through] data operation capability
第十三节【看的透】数据化运营能力

Chapter Four: Transformation and Evolution - Manage users by love
第四章节：转型进化一用恋爱的方法来经营用户

Section 14 Reunderstand the current Consumer
第十四节重新认知当下的消费客户

Section 15 Golden Opportunities presented by User Changes
第十五节用户变化带来的黄金机会

Chapter 5: Transformational Evolution - Building a "Wow" walled product matrix
第五章节：转型进化一构建“哇塞”有壁垒的产品矩阵

Section 16 Read the battlefield, look at others' products, and do your own iteration
第十六节看懂战场，看别人的产品，做自己的迭代

Section 17:6 ways to Upgrade traditional Products
第十七节传统类型的产品做升级的6种方法

Section 18 Traditional Enterprises: How to make products More "Wow"
第十八节传统企业，如何让产品更“哇塞”

Section 19 Traditional Enterprise, Product planning top-level design strategic planning
第十九节传统企业，产品规划顶层设计战略规划

The modern corporation is a marketing brain factory
第六章节：转型进化一现代企业，都是会营销的脑力工厂

Section 20 [Compulsory Course] Selling is not good, marketing is not good
第二十节【必修课】卖不好，是营销做的不行

Section 21 [Required Course] The Bottom Formula of Sales and Marketing
第二十一节【必修课】销售和营销的底层公式

Section 22 [Methods] Methods of breaking the circle of marketing
第二十二节【方法】营销破圈的方法

Section 23 [Decision] Deciphering Marketing Channels
第二十三节【决策】解密营销的渠道

Section 24 [Core] Building a modern business organization
第二十四节【核心】构建现代的经营组织