网创指引人As AI technology continues to evolve, it has permeated our lives, including content marketing.
随着AI技术的不断发展，它已经逐渐渗透到了我们的生活，包括内容营销领域。
We use AI algorithms to generate text, optimize search engine rankings, improve user experience, and now AI is changing the progress of The Times.
我们通过AI算法生成文本、优化搜索引擎排名、提高用户体验等，现在AI已逐渐在改变时代的进步。
Every entrepreneur, every content creator, every person in the world needs to learn how to harness AI.
我们每个创业者、内容创作者以及普通人都要学会驾驭AI。
How do you use ChatGPT for content marketing on a content platform like Little Red Book?
那在小红书这样一个内容平台上，如何用ChatGPT进行内容营销？
How to make better use of ChatGPT to investigate people's preferences and needs, understand consumers' concerns, pain points and psychological needs, and recommend content and products more accurately?
如何更好地利用ChatGPT来调研人群的喜好和需求，了解消费者的关注点、痛点和心理需求，更加准确地推荐内容和产品？
Today, we'll take a look at how ChatGPT applies to the content industry of Little Red Books.
今天，我们以ChatGPT如何运用到小红书的内容行业来展开说说。
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| 本文目录 |
1. Define the role of ChatGPT
1、给ChatGPT做角色定位
2. Clarify ChatGPT's definition of words
2、明确ChatGPT对词汇的定义
3, progressive question ChatGPT
3、递进式提问ChatGPT
4. Criticize ChatGPT
4、批评ChatGPT
5. What do ChatGPT's target audience want to see
5、反问ChatGPT目标人群想看什么内容
01
01
Define the role of ChatGPT
给ChatGPT做角色定位
Think of ChatGPT as a member of your team. It's not that ChatGPT doesn't understand your situation, it's not that he can't give you the right answer, it's that you can't ask questions.
你要把ChatGPT当成你的团队成员，ChatGPT只是对你的使用场景不了解，他不是给不了你正确的答案，而是你不会问问题。
In order to make the best use of ChatGPT as a team member, clarify the context and purpose of the problem, such as who you are, what problem you are trying to solve, how you are going to solve it, or what kind of advice you have.
为了更好地利用ChatGPT作为团队成员，需要明确问题背景和目的，比如说你是谁，你要解决哪些问题，用什么方法，或者有什么样的一些建议，这点要明确下来。
For example, if you are a media or brand operator of XiaoHongshu, you want to know how to cooperate with XiaoHongshu experts to increase brand awareness and influence.
例如：如果你是小红书的媒介或品牌操盘手，你想要了解如何与小红书达人合作，提升品牌知名度和影响力。
In this case, ask ChatGPT for advice on best practices for working with the Little Red Book Talent, common challenges, and how to make connections and maintain partnerships.
在这种情况下，你可以向ChatGPT询问有关与小红书达人合作的最佳做法、常见挑战以及如何建立联系和维护合作关系的建议。
Alternatively, you can find a career as a maternal and child dietitian. You can ask ChatGPT for advice on how to make nutritious meals, how to choose the best food for your baby, how to help a new mother adjust her diet and so on.
除此之外，也可以换另外一个行业，例如，母婴营养师，你可以向ChatGPT询问如何注意营养配餐、如何为宝宝选择最适合的食物、如何帮助新妈妈调节饮食等等问题。
ChatGPT can provide you with relevant information and advice to help you solve problems and improve your productivity.
ChatGPT可以为你提供相关信息和建议，帮助你更好地解决问题和提高工作效率。
02
02
Clarify ChatGPT's definition of words
明确ChatGPT对词汇的定义
You need to communicate with it first, whether you understand the "little Red book explosion", clear the definition of a word, so that he knows what direction you are going, and can give you the answer you want.
你要先跟它沟通，是否对“小红书爆文”理解，明确某个词的定义，这样他就知道你的方向是什么，才能给出你要的答案。
ChatGPT If you don't know your industry at first.
ChatGPT如果一开始对你的行业不了解。
Find out the definition and direction of a word, then step by step ask ChatGPT questions.
先明确某个词的定义和方向，然后逐步向ChatGPT提问。
For example, do you understand the definition of the little Red book explosion, and if he doesn't answer what you want, you tell him what the definition of the little red book explosion is, let him understand what the definition is, and then follow up with the question.
比如你是否能理解小红书爆文的定义，如果他回答的不是你要的，你就跟他说，小红书爆文的定义是什么，让他明白这个定义是什么，接着后续提问。
What direction should I write if I want to write an article on the maternal and child industry?
那要写出一篇母婴行业的爆文，我应该要写什么样的方向？
Or switch the mother-and-baby business to the pet business?
或者再把母婴行业换到宠物行业？
What kind of content should be written to produce good data?
应该要写出什么样的内容，才容易产生出好的一些数据？
First, you can ask ChatGPT if she understands the terms "baby industry" or "pet industry" to make sure ChatGPT understands the area you are discussing.
首先，你可以问ChatGPT是否理解“母婴行业”或“宠物行业”这些概念，以确保ChatGPT明白你要讨论的领域。
If ChatGPT doesn't understand these concepts, explain them to him and let him understand the definition and direction of the concepts before you move on.
如果ChatGPT不理解这些概念，你可以向他解释并让他理解这些概念的定义和方向，然后再继续提问。
Then you can ask ChatGPT: What posts in Little Red Books, in the baby industry or in the pet industry are likely to be viral?
然后你可以问ChatGPT：在小红书上，母婴行业或宠物行业发布哪些内容容易产生爆文？
You can try the following sentence pattern: "In Little Red Book, what kind of content published by the baby/pet industry is likely to generate explosive articles?"
你可以尝试按照以下句式进行提问：“在小红书上，母婴行业/宠物行业发布什么样的内容容易产生爆文？”
"ChatGPT can give you some possible directions based on its training experience and language model.
，ChatGPT就可以根据其训练经验和语言模型为你提供一些可能有效的方向。
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03
Progressive question ChatGPT
递进式提问ChatGPT
For example, do you understand the small red book burst, and then continue to ask what content is prone to burst in the small red book industry.
例如，你是否理解小红书爆文，接着继续问，母婴行业在小红书发什么内容容易出现爆文。
You can also follow my sentence pattern and replace the above industry with your industry.
你也可以按照我的这个句式，把上面的行业换成你的行业。
With the definition clear, the next step is to extend and progressively ask ChatGPT more in-depth questions. We are going to write an article about the maternity industry. We can ask ChatGPT what kind of content will generate a bomb.
明确了定义之后，下一步是延伸跟递进地去问ChatGPT更深入的问题，我们要写一篇母婴行业的爆文，我们可以问ChatGPT写什么样的内容能够产生爆文。
One of the things you can mention is the baby vaccination scene or about the 42 day month, you can also follow up and ask ChatGPT if these topics are overused in the market, and more specific information about the baby vaccination and the 42 day month meal, such as the best time to get the vaccine,
其中有一点可以提到，宝宝打疫苗的场景或者关于四十二天的月子，你也可以继续追问，问ChatGPT这些话题在市场上是否已经被过度使用，以及关于宝宝打疫苗和四十二天月子餐的更具体信息，例如疫苗注射的最佳时间，
Which diets are best for maternal and infant health.
哪些饮食对产妇和婴儿的身体健康最有益等等。
How to make it more engaging, and how to add other elements to make it more engaging and interactive.
如何使这些内容更加引人入胜，并且如何加入其他元素，以便增强这些内容的吸引力和互动性。
You can also ask ChatGPT other topics and questions about the industry for more inspiration and ideas.
你还可以问ChatGPT关于该行业的其他话题和问题，以寻找更多的灵感和思路。
For example, in the mother and baby industry, ask about the latest popular products or trends, or how to solve the daily challenges parents face.
例如，在母婴行业中，可以询问最近流行的产品或趋势，或者如何解决父母面临的日常挑战。
In addition, we could ask ChatGPT how to add other elements that could make this note's data better, to motivate readers to comment and share this note.
此外，我们可以询问ChatGPT如何添加其他元素，能够让这篇笔记的数据会更好，以激发读者评论和分享这篇笔记。
This allows ChatGPT to give more specific and detailed answers, which is crucial.
这样，ChatGPT会给出更加明确和详细的答案，这一点非常关键。
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04
Criticize ChatGPT
批评ChatGPT
If chatgpt can't give you the answer you want, you can criticize him, point out what is wrong, guide chatgpt to give you more specific content, and train ChatGPT.
如果chatgpt无法给出你想要的答案，你可以批评他，然后要指出哪一点不正确，引导chatgpt给你更加具体的内容，不断去训练ChatGPT。
ChatGPT will remember the information you provide and give more accurate answers.
ChatGPT会记住你提供的信息，并给出更准确的答案。
At the same time, you need to let ChatGPT know that he has a memory so that he can better understand your question and give a more appropriate answer.
同时，你需要让ChatGPT知道他有记忆，这样他才能更好地了解你的问题并给出更合适的回答。
If ChatGPT gave a correct answer, you should praise him and let him know that his answer was helpful.
如果ChatGPT给出的答案正确，你应该表扬他，让他知道他的回答是有帮助的。
Treat it like a person.
把它当成一个人来对待。
If some of the answers he gives are very standard or mechanical, you should tell him that you want him to be more flexible, to answer the questions in a more human way, like a normal user or human to give some answers.
如果说他给出的一些答案，都是非常标准，或者比较机械化的，你应该告诉他你希望他能够更加灵活，以更人性化的方式回答问题，像一个正常的用户或者人去给出一些答案。
In this way, his answers would not seem so stiff and mechanical.
这样，他的回答就不会显得那么生硬和机械化了。
At the same time, you can give ChatGPT feedback on whether his answer meets your needs so that he can better help you.
同时，你可以给ChatGPT反馈，告诉他他的回答是否满足了你的需求，以便他更好地帮助你。
05
05
What do ChatGPT's target audience want to watch
反问ChatGPT目标人群想看什么内容
You can also use chatgpt to backtrack on what your target audience wants to see.
也可以用chatgpt来反向调研目标人群想看什么样的内容。
If you are a mother and baby group of consumers: I want to see in the little red book what content can move me?
假如你是一个母婴群体的消费者：我想在小红书上看到哪些内容能够打动我呢？
First of all, I am very interested in the exchange of knowledge and experience on parenting. I hope to see some real parenting stories and successful cases to share.
首先，我对于育儿知识和经验交流非常感兴趣，我希望能够看到一些真实的育儿故事和成功的案例分享。
Secondly, I am also very concerned about the nutrition and health of the baby, and I hope to get some scientific and practical knowledge of maternal and infant nutrition and suggestions on healthy diet.
其次，我也非常关心宝宝的营养健康，希望能够获得一些科学、实用的母婴营养知识和健康饮食建议。
In addition, I would like to know some purchasing guides and recommendations for baby toys, clothing and other supplies, and to see some real product reviews and sharing.
此外，我也想了解一些有关宝宝玩具、服装和其他用品的购买指南和推荐，希望能够看到一些真实的产品测评和使用心得分享。
Based on these, I want to know what kind of products can meet my needs?
基于这些内容，我想了解什么样的产品能够满足我的需求呢？
For example, I may need to buy some nutrition products, how to choose the right brand and kind?
例如，我可能需要购买一些营养品，如何选择合适的品牌和种类？
I want to buy some baby toys. What do you recommend?
我想买一些宝宝的玩具，有什么好的推荐？
I also need to buy baby clothes and supplies. What brands and styles are suitable for my baby?
我还需要购买宝宝的衣服和用品，有哪些品牌和款式适合我的宝宝？
All of these issues need to be considered in the consumption decision-making process.
这些问题都是在消费决策过程中需要考虑的。
When we create content or produce products, what kind of labels should be given to help consumers better search and filter content and products.
我们在创作内容或者生产产品的时候，应该给到什么样的一些标签来帮助消费者更好地搜索和筛选内容和产品。
For example, when Posting parenting experience sharing, tags such as "parenting education" and "infant and child care" can be added to make it easier for consumers to find content they are interested in.
例如，在发布育儿经验分享时，可以添加标签如“育儿教育”、“婴幼儿护理”等，让消费者更容易找到他们感兴趣的内容。
When promoting products, labels can be added such as "baby toys", "maternal and child nutrition", etc.
在推广产品时，可以添加标签如“宝宝玩具”、“母婴营养”等，
Last summary | |
| 最后总结 |
Now based on the little red book industry, we can use these five points from the point of view of content:
现在基于小红书行业，我们从内容角度上来就能够运用到这五点：
First, assign him a crowd, or assign him a team role.
第一，给他定一个人群，或者定一个团队的角色。
Be sure to define ChatGPT's role as a colleague.
一定要明确ChatGPT的角色定位，把它当成你的同事。
Second, let chatgpt clarify the definition of words.
第二，让chatgpt明确词汇的定义。
Thirdly, learn how to use ChatGPT to ask progressive questions.
第三，了解并学会运用ChatGPT递进式的提问。
Fourth, whether ChatGPT is right or wrong, give feedback.
第四，不管ChatGPT回答的对或者不对，都要有所反馈。
Because ChatGPT has a memory.
因为ChatGPT，是有记忆的。
Fifth, use chatgpt to survey the feedback of the target group.
第五，用chatgpt调研目标人群的一些反馈。
These five points, we elaborated from the point of view of content, hope to help you.
这五点，我们是从内容角度上来阐述的，希望对你有帮助。
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