Today I would like to break down two projects that have been particularly popular recently.
今天和大家拆解两个最近特别火的项目。
First, pull the rice cake
第一个、拉年糕
The general idea is that a person holding a pot to pull the rice cake, almost all are based on treasure mother, at home also do not know what to find sideline, if the flow is good, he said he did not ask what, just rely on pulling rice cake cash, if the flow is bad, say, at the beginning also see other treasure mother, an ordinary person,
总体思路就是一个人拿着一口锅拉着年糕,话术方面差不多,几乎都是以宝妈为主,在家也不知道找什么副业,如果流量好了就说自己什么也不问,光靠拉年糕变现多少,如果流量差的就说,一开始也看到其他宝妈,普普通通的一个人,
How many meters do you make by pulling rice cakes on a live broadcast?
靠拉年糕一场直播挣多少米之类的话。
In fact, the most do not understand is live pull rice cake why there will be such a high flow, first of all, everyone will be attracted to pull rice cake this thing, must want to know what the anchor is doing, delicious, and then cooperate with the anchor said that you can earn rice by this, just need pot and rice cake, the cost is low, plus recently really brush to a lot of this kind of broadcast room, popularity is quite high.
其实最不理解的就是直播拉年糕为什么会有这么高的流量,首先大家都会被拉年糕的这个东西吸引,肯定想知道主播在干什么,好吃吗之类的,再配合主播说可以靠这个挣米,就只需要锅和年糕,成本还低,再加上最近确实刷到好多这种直播间,人气都蛮高的。
In all aspects of stay, interaction and transaction, the popularity of the broadcast room will slowly rise up, the realization way is to first send small gifts to become fans, share the realization data in the fan group, with the pot and rice cake, the most attractive or mouth flow is good, the realization ability is strong, the cost is not high, a set of less than 100 pieces, thinking of placing an order back to try,
在停留、互动以及成交的各方面加持下,直播间的人气就会慢慢高起来了,变现方式就是先送小礼物成为粉丝,在粉丝群里分享变现数据,带直播间的锅和年糕,最吸引人的还是口中的流量好,变现能力强,感觉成本不高,一套不到100块,就想着下单回来试试,
In fact, few people really do it, the project does not evaluate good and bad, but the flow is really high.
其实真正做起来的人少之又少,项目不评价好与坏,但流量确实高。
Second, the car watch key project
第二个、汽车手表钥匙项目
1. Project introduction
1、项目介绍
Recently, many big players are training in the car watch play, it is said that the blue Ocean project, in fact, the project does not have any secret play, just need to understand the principle of it, you can search to see the drainage video of the project, the overall difficulty is not high, basically is the production of car watch style modification, video released in the major video platform,
最近不少大佬都在培训汽车手表玩法,据说是蓝海项目,其实项目没有什么隐秘的玩法,只需要搞懂其中原理就可以,可以搜素看一下项目的引流视频,整体看下来难度不高,基本上就是制作汽车手表样式的改装,视频发布在各大视频平台,
Through video diversion to the private domain for customized product realization.
通过视频引流到私域进行定制产品变现。
Behind the market can be said to drive cars are the target group, the price is generally several hundred to 3000, the price of the watch with the car key chip is about 700 to 1000, the better the car price is higher.
背后的市场可以说是开汽车的都是目标群体,价格普遍大几百到3000不等,这种带有汽车钥匙芯片的手表价格在700到1000左右,越好的车报价就越高。
2. How to operate
2、如何操作
You can choose to directly connect with Alibaba or do it yourself, and don't think that the production process is difficult. You just need to read the chip data of the car key and write the data into the watch. This device is called Xhorse, which can be bought from a certain treasure.
可以选择在阿里上直接对接,也可以自己去做,也不要想着制作过程很难,只需要读取汽车钥匙的芯片数据,把数据写进手表就可以了,这个设备叫Xhorse,在某宝上就可以买到,项目重点其实在于如何搞流量。
A lot of people want to try this project, but feel that the cost of investment is too high, if you want to try or low cost investment in this project, recommend to carry other people's video, if there is an effect, then to buy a production of watch style equipment, you can reduce the risk of the project to a minimum, in the peer video comment area can be seen, basically are consulting price.
很多人想去尝试这个项目,但是感觉投入成本太高,如果想先去尝试或者低成本投入这个项目,推荐去搬运别人的视频,如果有效果的话,再去买一台制作手表样式的设备,就可以把项目风险降到最低,在同行的视频评论区中能看得出来,基本都是咨询价格的。
Now driving a large crowd, many people want to customize such a watch, not only to figure a convenient, more important is to show off their own watch, the market demand can profit from, remember the key point is drainage, followed by the circle of friends, to create a good circle of friends to synchronize.
如今开车的人群很大,很多人都想要定制这样的手表,不单单是为了图个方便,更重要的是显摆自己的手表,市场存在需求就能从中获利,记住项目关键点是引流,其次就是朋友圈,打造好可以去同步的朋友圈好了。
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