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闲鱼曝光不持续?教你通过数据指标解决问题,玩法分享给你哈!

Today, I would like to share with you the reasons for the unsustained exposure of the salted fish shop and the solutions.
今天和大家分享一下咸鱼鱼店曝光不持续的原因以及解决的办法。

Many small partners fish shop exposure is not sustained, because they will not operate, there are always sellers can do sales of tens of thousands, hundreds of thousands, there are always sellers do not single, some people encounter problems will only blame the platform, some people encounter problems will find ways to solve, the gap between sellers also opened up, in the long-term operation process, found stable single account have the following points in common.
很多小伙伴鱼店曝光不持续,都是因为不会运营,总有卖家能把销量做到几万、几十万,也总有卖家不出单,有些人遇到问题只会怪平台,有些人遇到问题会找方法解决,卖家之间的差距也就此拉开,在长期运营过程中,发现稳定出单的账号都有以下几点共性。

To understand that the system wants to serve the user well, will certainly recommend high-quality goods to the user, the system determines whether the quality of the product is based on the data of the product, the more data, the more durable the push flow, after verification found that the main system of the following data indicators.
要明白系统想要服务好用户,肯定会推荐优质商品给用户,系统判定产品是否优质是以产品的数据为依据,数据、推流越多越持久,经过验证发现系统主要系统以下几点数据指标。

1. New products, the system will give the first wave of exposure, exposure refers to people passing by the baby, exposure to browse is the first data referred to by the system, buyers passing by the baby can only see the first half of the main picture title, price, I want to count these items, excellent sellers can achieve nearly 1/5 store entry rate.
1、新品,系统会给第一波曝光,曝光是指经过宝贝的人,曝光转浏览就是系统参考的第一个数据,买家经过宝贝时就只能看到主图标题的前半部分、价格、我想要数这几项,优秀卖家能做到近1/5的进店率。

2. I want customers to find ways to guide the consultation after entering the store. This is the second data of the system assessment.
2、我想要,顾客进店后要想办法引导咨询浏览转我想要,这是系统考核的第二个数据,优秀卖家可以做到将近1/2的咨询率,通过图片或者文案中的小细节来实现,比如在文案中写上咨询老板有优惠,胆子大的来问价等等。

闲鱼曝光不持续?教你通过数据指标解决问题,玩法分享给你哈!

3, turnover rate, there are also a lot of sellers through human intervention data to achieve customer consultation, consultation should be done as much as possible, turnover rate is the third data of the system assessment, each industry turnover rate is different, mobile phone industry turnover rate is about 1/10, fruit turnover rate in 1/3, depending on the seller's professional degree, if the conversion rate is lower than the industry average,
3、成交率,也有很多卖家通过人为干预数据来实现客户咨询,咨询后要尽可能的成交,成交率是系统考核的第三个数据,每个行业成交率不同,手机行业成交率1/10左右,水果成交率在1/3,成交率高低取决于卖家专业程度,如果转化率低于行业均值,

Data can be completed by supplementing orders.
可以通过补单来完成数据。

4, evaluation, some buyers will make evaluation after the transaction, praise rate is the fourth index of the system assessment, the quality of goods directly determines the evaluation is good or bad, excellent sellers can do close to 100% praise, this praise rate few people can do, on the one hand, we need to ensure the quality, after sale, on the other hand, we must master the shield, in addition to the buyers will give bad reviews,
4、评价,成交后部分买家会做出评价,好评率是系统考核的第四个指标,商品质量直接决定评价好坏,优秀的卖家能做到接近100%好评,这种好评率很少有人能做到,一方面需要保证质量,做到售后,一方面必须熟练掌握屏蔽,除了买家会给差评之外,

Peers also give bad reviews.
同行也会给差评。

闲鱼曝光不持续?教你通过数据指标解决问题,玩法分享给你哈!

If the proportion of bad comments is too high, it will also reduce customers' desire to buy, so if the store wants to run for a long time, bad comment deletion skills are necessary. Three kinds of comments on Xianyu can be deleted, such as abusive others, advertising nature and false information evaluation, abusive information and advertising nature directly contact customer service to submit vouchers for deletion, but most of the bad comments received do not include these two situations.
如果店铺差评占比太高,同样会降低客户购买欲望,所以店铺想长久经营下去,删差评技能是必须具备的,在咸鱼上三种评价是可以删除的,辱骂他人、广告性质、不实信息评价,辱骂信息和广告性质直接联系客服提交凭证删除,但是收到的差评大部分不包含这两种情况。

Call the customer first, 4-5 p.m., after the customer is connected, first identify themselves, ask what problems the product has led to dissatisfaction, remember not to interrupt the customer, such as the customer anger away, then targeted to help customers solve the problem, whether the customer wants to compensate, or what other requirements are as far as possible to meet, wait until the matter is solved and then put forward our requirements.
先给客户打电话,下午4-5点,客户接通以后先表明身份,问产品出现什么问题导致不满意,切记不要打断客户,等客户把气消了以后,再针对性帮客户解决问题,不管是客户要赔偿,或者有什么其他要求都尽量满足,等到事情解决以后再顺便提出我们的要求。

5. It is recommended to keep the response time within 20 minutes, and refund, return and complaint intervention will also be included in the assessment. Negative data can be reduced by improving after-sales attitude, and systematic procedures can be avoided for return and refund.
5、回复时长,建议保持在20分钟之内,退款、退货、投诉介入也会被纳入考核,可以通过完善售后态度来降低负面数据出现,退货、退款尽量避免走系统流程,可以通过转账完成退货,退货率太高会出现退款红条,店铺流量大打折扣,每个平台都有自己的游戏规则,

Only constantly improve the quality of data, reduce negative data, in order to long-term stable operation.
只有不断提高优质数据,降低负面数据,才能长久稳定经营。

 

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