Recently, Zibo barbecue fire across the whole network, I do not know if you are like me, especially want to go to Zibo to taste the food, but eating is on the one hand, there is no opportunity for ordinary people here, a friend with this opportunity to earn more than 10 W a month, the next break down how to seize Zibo barbecue tuyway to realize cash.
最近淄博烧烤火遍全网,不知道大家是不是和我一样,特别想去淄博尝一下美食,但是吃是一方面,这里边有没有普通人的机会呢,有一位朋友凭借这个机会一个月收入十几W,下面拆解如何抓住淄博烧烤风口实现变现。
First, offline play
第一个、线下玩法
1. Supporting offline stores, the advantage is that the cost is relatively low, you can sell some local cultural specialties, such as targeted to sell barbecue drinks, net celebrity handmade tea drinks, low-alcohol wine and so on, open around the offline stores, as long as the location is right, you can catch up with this wave.
1、线下店铺配套 ,优势是成本比较低,可以卖一些当地的文化特产,比如针对性的去卖烧烤饮品,网红手工茶饮料,低度酒等等,就开在线下店铺周围,只要位置找对了,就能够赶上这波风口。
2, Enter the game barbecue, the advantage is the most valuable connection, closest to the tuyere, but also the greatest degree of competition, our advantage is that we can do traffic, especially do online traffic friends can use the advantage of doing traffic, run out the results inside the track.
2、入局烧烤,优势最值接,离风口最近,但是竞争度也最大,我们的优势是会做流量,尤其是会做线上流量的朋友可以利用做流量的优势,在赛道里边跑出结果。
3, join/training, training delivery is actually the most easy, as long as a few skilled master cooperation is OK, along with learning, but join relatively more trouble, because barbecue is not a standard product after all, if you do not do well, it is easy to hit the sign, join this has a good investment team, then you can try.
3、加盟/培训,培训交付其实是最轻松的,只要找几个会技术的师傅进行合作就OK了,随学随走,但是加盟相对更麻烦一些,因为烧烤毕竟不是标品,你做不好的话容易砸招牌,加盟这块有好的招商团队的话就可以试一试。
4. Offline + online barbecue supporting tools, raw materials eat so many people, the need for supporting more, so far, the manufacturers providing such supporting tools are basically full power production, but still in a situation of short supply, you can go to the e-commerce platform search Zibo barbecue, you will find that the sales of many surrounding tools have been soaring.
4、线下+线上烧烤配套工具,原料吃的人这么多,需要的配套也就多了,到目前为止,提供这种配套工具的厂家基本上是开足马力生产,但是仍然处在一个供不应求的现状,可以去电商平台搜一下淄博烧烤,会发现很多周边的工具的销量一直在飙升,
If you enter early, you will get a benefit.
入局早的话都会得到一份效益。
5, hotel booking, restaurant platoon, travel, travel agencies with resources, this must be done, can be combined with the local tour lines to promote together, the effect will be better.
5、酒店代订、餐厅代排、旅游出行,有资源的旅行社,这块一定要做一下,可以结合当地的旅游线路一起推广,效果会更好。
6, mobile barbecue shop, now a lot of Internet red shops need to queue up, mobile barbecue shop came into being, now there are people doing, when the meal point directly transfer the crowd to the camping base, does not affect the fireworks gas, but also make the barbecue experience extra points, mobile barbecue shop conditions can be done.
6、移动烧烤铺,现在很多网红店都需要排大长队,移动烧烤铺就应运而生,现在已经有人在做了,到饭点的时候直接把人群转移到露营基地,并不影响烟火气,还能让烧烤的体验加分,移动烧烤铺有条件的就可以做好。
Second, online play
第二个、线上玩法
1, platform drainage, you can write some Zibo barbecue strategy, recommendation, experience, or some of their own services, the text or short video content, distributed to the major platforms to complete the drainage, if you are not willing to do these content,
1、平台引流,可以写一些淄博烧烤的攻略、推荐、心得,或者一些自己提供的服务,把这些文字或者短视频的内容,分发到各大平台去完成引流,如果自己不愿意做这些内容的话,
You can find the popular post or short video interception, the traffic can be added to the private domain after the secret recipe to realize, now need Zibo barbecue secret recipe is very many people, secret recipe in many platforms, you can go to search.
可以找爆火的帖子或者短视频截流,流量加到私域之后可以出秘方变现,现在需要淄博烧烤秘方的人非常多,秘方在很多平台都有,可以去搜索一下。
2, cloud barbecue generation eat, there are a lot of anchors have started to do, will find Zibo barbecue scene there are a lot of anchors with brackets in the broadcast, especially the network red shop, just a start, basically there are dozens or hundreds of people online, an hour easily can break ten thousand, only by reward can eat a large piece, there are many anchors with barbecue around a product, such as barbecue materials, etc.
2、云烧烤代吃,目前有很多主播已经开始做,会发现淄博烧烤的现场有很多主播架着支架在播,尤其是网红店,随便一开播,基本上都有几十、上百人在线,一个小时轻轻松松就能破万,光靠打赏都能吃一大块,还有很多主播带烧烤周边的一品,比如烧烤料等,
The benefits are very good.
效益都非常不错。
3. Social activities, most of this group in Zibo Barbecue are young people, who are more adventurous and single. In fact, both online and offline activities can be done, mainly live radio waves online, and offline social activities can be organized, with certain threshold.
3、社交活动,淄博烧烤的这一部分群体,很多都是年轻人,年轻人都比较喜欢冒险,单身占比也非常大,其实线上、线下都可以做,线上直播收音浪为主,线下就可以组织社交活动,收一定的门槛,玩法还是比较可观的,再好的思路都需要实践去证明,
Steadfast work will have results.
踏实做才会有结果。
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