Since the early days of Douyin platform, a type of short video account has been popular for a long time, that is, Douyin book order number
抖音平台从早期至今,有一类短视频账号长盛不衰,那就是抖音书单号
Recently, I have received one or two explanatory book orders. One published more than 20 works in only two months, and the number of its fans soared to 600,000; the other published 19 works, and the number of followers also increased by more than 70,000.
最近刷到一个二个解说型书单号,一个仅在两个月内就发布了20多个作品,其粉丝数量就飙升到了60万,另一个账号发布了19个作品,也涨粉7万+。
I. Project status
一、项目现状
The 2023 Douyin Reading Ecology Report, released on April 13, shows that the number of reading videos has increased by 65.17% year on year, and the number of reading videos longer than 5 minutes has increased by 279.44% year on year.
4月13日发布《2023抖音读书生态报告》报告显示,读书类视频播放量同比增长65.17%,时长≥5分钟的读书类视频数量同比增长279.44%。
Users buy books through short video platforms and watch book shows online, forming a new reading behavior.
用户通过短视频平台购书、在线观看图书类节目形成了一种新式的读书行为。
Ii. Project introduction
二、项目介绍
The video number book number project means that you post videos on Douyin or video number and open the window. After the audience places the order, you can earn the corresponding commission.
视频号书单号项目,就是你在抖音号或者视频号发布视频,并且开通橱窗,观众下单后,你可以赚得相应的佣金。
At present, the commission of selling books is about 40-50%. If you sell a book of 20 yuan, you can earn 10 yuan after the user confirms receipt of the book.
目前书单号卖书佣金大概为40-50%左右,卖出去20元的一本书,待用户确认收货后,你即可赚得10元!
3. Project advantages
三、项目优势
1. There is no need for real people to appear on camera. You can make videos directly using clippings or pr clips.
1、不需要真人上镜,直接使用剪映或者pr剪辑制作视频即可。
2, save time and cost, do not need to stock up on their own, do not let's go to the delivery.
2、节省时间成本,不需要自己囤货,不用咱们自己去发货。
3, high commission, rich categories, long-term can do
3、 佣金高,品类丰富,长期可做
Iv. Project operation
四、项目操作
1. How to choose the hottest books?
1、如何选出热门爆款书?
You can find the list of commodity sales on the platform of Mama Cicada or Archeology plus data, select book categories, and find the key data of commodity price, sales volume, commission ratio and so on.
可以在蝉妈妈或者考古加数据平台找商品销量榜单,选择图书类目,可以查找商品的价格、销量、佣金比例等关键数据。
Combined with the fan portrait to determine the final selection.
结合粉丝画像确定最终的选品。
2. How to write the copy?
2、文案怎么写?
Method 1: Organize the essence of a book with the help of the hot Chatgpt!
方法1:借助当下火热的Chatgpt,整理一本书的精华轻轻松松!
Method 2: Go to related reading websites, such as wechat reading, Douban, etc., search corresponding books, check the hottest comments, extract and collect.
方法2:到相关的阅读网站,比如微信读书,豆瓣等,搜一搜对应书籍,查最热评论,摘抄收集。
Burst logic = topic selection + push flow + optimization
爆款逻辑=选题+推流+优化
1. Popular topic selection
1、爆款选题
Search for at least 10 standard accounts, control the number of fans of standard peers below 5w, and mainly watch the popular videos of fans.
查找对标账号至少10个,对标同行的粉丝数控制在5w粉以下,主要看低粉爆款视频。
Whether the video can attract more traffic depends on whether the topic can arouse users' emotions and emotions.
视频发布能否吸引更多流量,取决于选题能否带动用户的情感和情绪。
Arousing the emotions of users can be started from the aspects of empathy psychology, curiosity psychology, snooping psychology, herd psychology
勾起用户的情感可以从共情心理、猎奇心理、窥探心理、从众心理这几方面入手
2. Add Shake +
2、投放抖+
The number of videos played (within the same time period) is higher than the natural flow of other videos of the same account, which can be appropriately added;
视频播放量(同时间周期内),高于同账号其他视频自然流量,可以适当投抖加;
At the same time test 4-5 options to compare the ROI, the amount of investment in the early stage is small, after 12 hours of running, if the rate of broadcasting in 5 seconds is greater than 50%, the "like" rate is greater than 10%, you can follow the investment;
同时测试4-5个选品对比ROI情况,投放金额前期小量,跑完12个小时后,如果5秒完播率大50%,点赞率大于10% ,可以追投;
It can also be compared with the current curve of popular works with the track, if it is close, you can also put some try.
还可以跟当前同赛道热门作品的曲线对比,如果比较接近,也可以投放一些试试。
3. Optimization
3、优化
Optimize content
优化内容
The story can be used as the introduction point to elaborate the theme, mining user pain points and echo points implantation.
可以故事为引入点来阐述主题,挖掘用户痛点和共鸣点植入。
Optimize tags and keywords
优化标签与关键词
Keywords related to the video content or product can be put in the title copy to increase the exposure rate of the video
在标题文案中可以放上和视频内容或者产品相关的关键词,增加视频的曝光率
Optimize comment
优化评论
Set a topic discussion point in the video, that is, slot point, to increase the interaction and completion rate.
在视频中设定一个话题讨论点,也就是槽点,提升互动量以及完播率。
Comments can be optimized in the form of questions, rhetorical questions, contradictions or conflict points by referring to the wind direction or reverse direction of the hottest comments in the comment section of the standard video.
评论内容可以从对标视频评论区最热评论的风向或反向为参照,以疑问、反问、制造矛盾或冲突点形式优化。
5. Project realization
五、项目变现
1. Get commissions by selling books and window shopping
1、通过卖书和橱窗带货来获得佣金
2. Guide to the private domain, create a reading community, and provide services such as finding and selling books.
2、引导到私域,创建读书社群,提供找书、售卖图书等服务。
3, knowledge payment, when you have the whole operation process and profit model have run through, you can also consider teaching training, recruit students to enlarge the income.
3、知识付费,当你把整个操作流程和盈利模式都跑通之后,还可以考虑教学培训,收徒来放大收益。
summarize
总结
Do book list number must be batch to start, do not expect a number to do.
做书单号一定要批量的去起号,千万不要指望一个号就做起来。
Book number play is suitable for individuals and some small entrepreneurial teams, do not need to engage in a costly broadcast room, do not need a strong supply chain, a few mobile phones can be operated.
书单号的玩法适合个人和一些小型创业团队,不需要去搞烧钱的直播间,也不需要强大的供应链,几部手机就可以操作。
Book number is a good entry into the Douyin circuit, of course book number is also suitable for video number.
书单号是切入抖音赛道很好的入口,当然书单号同样也适合在视频号做。
If you don't have some great projects on your plate right now, and you don't have a big team, try a book-list project.
如果说大家现在手头上没有一些好的项目,又没有大团队的话,可以试试书单号项目。
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