杨默·直播逻辑课，抖音底层逻辑和实操方法掌握，锻炼提升直播能力

Yang Mo · Live streaming logic class, mastered the underlying logic and practical operation methods of Douyin, exercised and improved the ability of live streaming
杨默·直播逻辑课，抖音底层逻辑和实操方法掌握，锻炼提升直播能力

Course introduction
课程介绍

This course is based on recording and broadcasting, combined with graphic materials and skills training
本课程采取录播为主，结合图文资料、技能训

Training, as well as one-on-one counseling to accompany the form of running, to establish students
练、以及一对一咨询陪跑的形式，建立学员的

Cognitive and livestreaming capabilities;
认知及直播能力；

The contents include:
内容包括：

Flow logic
流量逻辑

Determination of live content
直播内容确定

Retention logic
留人逻辑

Live broadcast speech design
直播话术设计

Topic dropping training
抛话题训练

Marking technique
起号技术

Practical operation skills training in broadcasting room
直播间实操技能训练

Broadcast room misunderstanding
直播间误区

Course catalogue
课程目录

Part One: Traffic cognition
第一部分:流量认知

The nature of broadcast room traffic
直播间流量的本质

How to break through the flow pool
如何突破流量池

How to label and optimize the label
如何打标签及优化标签

Relationship between data and traffic
数据与流量的关系

The relationship between eight traffic inlets
八大流量入口的关系

Open the live broadcast recommended operation method
打开直播推荐的实操方法

Fast traffic acquisition and acceptance
极速流量的获取与承接

A way to stabilize the flow
稳定流量的方法

The relationship between initial flow and superimposed flow
初始流量与叠加流量的关系

Part two: retention method
第二部分：留人方法

Retention logic
留人逻辑

Tip # 1
抛话题方法一

Tip # 2
抛话题方法二

Tip # 3
抛话题方法三

Tip # 4
抛话题方法四

Three points on live talk
直播话术三点论

The opening statement is confirmed
开场话术确定

Live content organization and writing methods
直播内容组织及撰写方法

5 Ways to Interact
互动的5个方法

State retention, picture retention method
状态留人、画面留人的方法

Part three: starting process and method
第三部分：起号流程及方法

Account location
账号定位

Account construction
账号搭建

Active account
活跃账号

Premiere model
首播模型

First introduced risk control
首播过风控

Premiere number (new number)
首播起号(新号)

First broadcast (cold start)
首播起号（冷启动）

Premiere data replay
首播数据复盘

First test account
首播测账号

Premiere device selection
首播设备选择

The fourth part: live broadcast practice
第四部分：直播实务

Fu bag, red envelope use method
福袋、红包的使用方法

The correct use of jiggling
抖加的正确使用方法

How to properly handle black powder
如何恰当处理黑粉

What to do after violations
违规以后怎么办

How to do live replay 1
如何做直播复盘1

How to do live replay 2
如何做直播复盘2

Whether to close the city entrance
是否关闭同城入口

How to reduce the other share
怎样降低其他占比

Part 5: Bringing the Goods
第五部分：带货

Video shot in the studio with the goods
带货直播间的视频拍摄

The key data of the direct broadcast room with goods
带货直播间的重点数据

Bring goods to the studio to write the art
带货直播间的话术撰写

Physical stores in the city drainage method
实体店同城引流方法

The selection and arrangement of the broadcast room
直播间的选品排品

The positive price starts the signal
正价平播起号

Crowd oriented
面向人群

The course is aimed at individuals who are committed to Douyin livestreaming entrepreneurship, as well as brick-and-mortar stores that are committed to online sales and offline drainage of Douyin.
课程面向致力于抖音直播创业的个人、致力于抖音线上销售及线下引流的实体店铺。

Course purchasing students should have the ability of correct cognition and smooth communication, willing to learn, able to train and feedback according to the requirements of the course.
购课学员需具备能够正确认知及顺畅沟通的能力，肯于学习、能够按照课程要求进行训练和反馈的抖创业者。

Harvest after learning
学完收获

After the full course, I will establish the cognition of Douyin live broadcasting system and have the ability of live broadcasting.
全程学习课程之后，将会建立对于抖音直播系统认知，并具备直播能力；