网创指引人First, let's answer one of your biggest questions
首先，回答大家最关心的一个问题
Q: Did you actually make a million?
问：真的赚到了一百万吗？
A. More than a million dollars, actually
答：其实不只赚了一百万
People around me think I'm successful. People on the Internet always call me big guy.
我身边有人觉得我很成功，网上总有人叫我大佬。
But I never feel that he is a big boss, more do not feel successful, I just stand on the cusp of The Times, made a little achievement.
可我从来不觉得自己是大佬，更不觉得自己成功了，我只是站在时代的风口上，取得了一点小小的成绩。
And what I've achieved, I think, is something that everyone can replicate.
而我所取得的这些成绩，我认为，每个人都是可以复制的。
I wrote out some of my current insights and the direction of work in 2023. The contents also include the specific operation methods and steps during the period of my knowledge payment. After reading, you can completely compare and operate.
我把我的一些当下感悟和2023年的工作方向，写了一些出来，里面的内容也包含了我做知识付费期间的，具体操作方法和步骤，大家看完之后，完全可以对比着操作。
If there's even a one in 10,000 chance that those words have an impact on you, on the screen, and improve your life, then I think that's a blessing.
如果这些文字，有哪怕万分之一的可能，对屏幕前的你，产生影响，改善了你的生活，那我想，这也算得上是一件幸事。
In 2023, an interesting phenomenon has formed in the Internet earning circle: it is more and more difficult for ordinary people to make money when doing projects, while for those who do training and selling projects, there are more and more opportunities to make money.
2023年，互联网网赚圈形成了一个很有趣的现象：普通人做项目，赚钱越来越难，搞培训、卖项目的，反而是赚钱的机会越来越多。
There are two reasons why projects are becoming harder to make money:
项目越来越难赚钱的原因，有 2个：
First, the track is crowded and competitive
第一：赛道拥挤，竞争大
With the popularity of short videos, more and more people begin to realize that it is really possible for ordinary people to make money through the Internet. Even if it is as a side business, making thousands of dollars a month can also improve their lives slightly.
伴随着短视频的全民普及性，越来越多的人，开始意识到：普通人，真的有可能通过互联网，赚到钱，哪怕是当成副业做呢，一个月赚个几千块，也能稍稍改善生活。
And, no matter any platform, there are a large number of "knowledge bloggers", to the novice Xiaomai, popularize the Internet of any one of the money project, so lead to whether it is with goods or e-commerce, whether it is platform wool, or private domain transaction, every track, have begun to become very internal volume!
并且，无论是任何一个平台，都有大批量的“知识博主” ，给新手小白，普及互联网的任何一个赚钱项目，所以导致无论是带货还是电商，无论是平台羊毛，还是私域成交，每一个赛道，都开始变的非常内卷！
Second: fewer projects, high threshold
第二：项目变少，门槛高
The variety of Internet projects is actually decreasing.
互联网的项目种类，其实在变少。
Now can play the project, can be divided into: platform subsidy class, e-commerce with goods class, private domain realization class.
现在能玩的项目，致能分为：平台补贴类、电商带货类、私域变现类。
There are fewer and fewer projects to choose from.
大家能选择的项目是越来越少了。
Moreover, with the Internet regulation becoming more and more strict, the Internet industry is becoming more and more regularized.
并且，伴随着互联网监管越来越严格，互联网产业也越来越正规化。
For people who want to make money by doing projects, the probability of opportunism, is getting smaller and smaller.
对于想靠做项目赚钱的人来说，投机取巧的概率，越来越小了。
There used to be short cuts to make money online, but now the short cuts are mostly blocked.
以前网上赚钱靠走捷径，现在捷径基本都堵死了。
This means that the cost of doing your project, the barriers to entry, and the objective factors that affect the project's benefits will increase.
这就意味着，你做项目的成本、门槛，以及影响项目收益的客观因素再提高。
However, training, selling projects, but more and more money, there are four reasons;
但是，搞培训、卖项目，反而越来越赚钱，原因呢有4个；
First: want to learn the project of the novice, more and more
第一：想学项目的新手，越来越多
Now, as we talked about, more and more people accept the idea that the Internet can make money, and more and more people are trying to make money on the Internet, and in 2020, 2022, you probably accept that the Internet can make money, and more and more people are starting to do it and get results.
刚才咱们讲了，接受互联网能赚钱这一观点的人越来越多，并且，有越来越多的人开始尝试通过互联网赚钱， 2020年到 2022年，大家可能认可了网上能赚钱，并且有越来越多人，开始实操了拿到了结果。
This has a lot to do with the masks.
这也跟口罩原因，有很大关系。
Especially in 2022, the economic situation is generally bad.
尤其是 2022 年，大家的经济情况普遍不好。
The consumption upgrade of a few years ago has become the current consumption downgrade, and our income is less and less, but the mortgage and car loan is not a penny.
前几年的消费升级，变成了现在的消费降级，大家收入越来越少，但是房贷车贷一分钱少不了。
I can also predict here that in 2023, more people will be engaged in the Internet.
我在这里也可以预测，2023 年，会有更多的人，投入到互联网上来。
More and more people want to make money through the Internet.
想通过互联网赚钱的人，会越来越多。
This means that the demand is constantly increasing!
这就意味着，需求在不断的变大！
It's obvious that when the demand is greater, we will be more profitable.
需求变大了，我们自然就会变的更好赚钱，这是很显而易见的。
Second: the threshold of training, in the continuous reduction
第二：搞培训的门槛，在不断的降低
The essence of training, in the final analysis, is to sell courses + after-sales, courses are virtual products, after the completion of one-time recording, can be sold repeatedly, basically zero cost.
搞培训的本质，说到底，就是卖课+售后，课程是虚拟产品，一次性录制完成之后，可以反复销售，基本就是零成本。
Follow-up course update and after-school tutoring are nothing more than labor cost and time cost.
后续的课程更新和课后辅导，无非也就是人工成本和时间成本而已。
If it's a project, getting paid for sex, it's hard now.
如果是做项目，想白嫖，现在很难了。
When you are doing dou Yin, you will start to vote dou+ in the early stage. You will push the video store to follow your heart, and you will cast thousands of rivers for live streaming.
你在抖音做带货，前期起号投 dou+，视频带货投小店随心推，直播带货要投千川。
You go to do no source of e-commerce, any platform needs to brush the bill in the early stage, these are the need for funds, and the platform supervision is more and more strict, a variety of violations emerge in an endless stream.
你去做无货源电商，任何一个平台前期都需要刷单，这些都是需要资金的，并且平台监管越来越严，各种违规层出不穷。
Third, the benefits of training are very high
第三：搞培训的收益，非常之高
Everyone open Douyin, look at the broadcast room, those packaging out, the so-called commercial blogger, let's not mention.
大家打开抖音，看看直播间里，那些包装出来的，所谓的商业博主，咱就不提了。
Look at those broadcast rooms, rural women, with baby mother or do not understand the project diaosi, are engaged in training, selling projects.
看看那些直播间里，农村妇女也好，带娃宝妈也好，项目都讲不明白的屌丝们，都在搞培训，卖项目。
A do not show the face of the broadcast room, every day to a piece of paper, 298 courses, a day less said to sell thousands, there is a cost?
一个不露脸的直播间，每天对着一张纸，298 的课程，一天少说卖几千，有成本吗？
No cost. His time is the biggest cost.
没成本，他的时间，就是最大的成本。
Mobile phones do not take their own, directly to the computer screen, show a few screenshots of income, you can put a set of customer unit price of 1000+ courses in the broadcast room, a few hours to sell 10 sets.
手机不用照自己，直接对着电脑屏幕，展示的几张收益截图，就可以在直播间把一套客单价 1000+的课程， 几个小时卖出去 10 几套。
Put a few second-hand mobile phones, you are the project boss, talk, put the prepared manuscript, read in the studio, waiting for the overnight rich students, lined up to pay.
多摆几部二手手机，你就是项目大佬，侃侃而谈，把准备好的稿子，在直播间里读完，等着一夜暴富的学员，排着队来交钱。
Most people, who make money online, start off by working alone, with a couple or a friend to organize a small team.
大部分人，来网上赚钱，一开始基本都是单打独斗，最多是自己两口子或者带上个朋友组织小团队。
For the same amount of time and money invested upfront, you choose to do the project, you will not make as much money as selling the project, absolutely.
前期投入同样的时间和资金，你选择做项目，绝对没有卖项目，赚的钱多，这是绝对的。
In the communication of various projects, you have definitely had such experience: a few days ago, the students who also worked with you to do the project, in the group of a few days to blow the cow force, add a wave of traffic, not a few days later, began to play the training, since the pot full of money.
混迹各大项目交流中，你绝对有过这样的经历：前几天还跟你一起苦哈哈做项目的同学，在群里吹了几天牛逼，加了一波流量之后，没过几天，就开始搞起了培训，从此赚的盆满钵满。
Why? Because he woke up, and he realized that instead of making projects, he might as well sell them.
为什么呀，因为他觉醒了，他发现与其做项目，还不如去卖项目。
Fourth: Engage in training, earn more earn less, cash is king
第四：搞培训，挣多挣少，现金为王
This, those of you who have worked on projects, must be very aware of.
这一点，做过项目的人，肯定是深有感触。
For any project, as long as your revenue is generated through the platform, you need to wait for a settlement cycle before you want to withdraw.
任何一个项目，只要你的收益都是通过平台获取的，那你想提现，就需要等待一个结算周期。
The settlement cycle varies from project to project. The shorter one is settled weekly, while the longer one is settled monthly. The longest one I have been in contact with before is settled once every 3 months.
这个结算周期，项目不同，长短不一，短一点的，每周结算，长一点的，每月结算，我以前接触过最长的，3 个月结算一次。
If it is to bring goods, usually after the buyer confirmed receipt of goods, another 15 days, that is, after the product sold about 20 days.
如果是带货的话，通常是买家确认收货之后，再过 15 天，也就是产品卖出去之后的 20 天左右。
Don't underestimate this settlement cycle, the bigger your plate, the greater your financial pressure will be.
千万不要小看这个结算周期，你盘子越大，你的资金压力就会越大。
Unless you are a personal operation, and is completely play free flow, otherwise, 15 days of the account period, you have to pad staff wages, loans, investment flow costs, the pressure is super big.
除非你是个人操作，而且是完全玩免费流量，否则，15 天的账期，你要垫员工工资、货款、投流 费用，压力超级大。
You'll find that the big guys who do the projects end up being the big guys who sell the projects, and if they don't do the training full-time, they pick up a few students on their own.
你们会发现，那些做项目的大佬，最后都会变成卖项目的大佬，他就算不是全职搞培训，也要捎带手的收几个学员。
Why?
为什么？
Because the training is wechat, Alipay collection, the day of cash, cash flow ah!!
因为搞培训是微信、支付宝收款，当天提现，现金流啊！！！
Starting in the second half of 2022, whenever someone comes to me and asks me to recommend something to do, I will not hesitate to recommend it: pay for knowledge, do training, do selling classes, don't go astray.
从 2022 年的下半年开始，只要有人来向我咨询，让我推荐做什么项目的时候，我会毫不犹豫的推荐：去做知识付费，去搞培训，去卖课，别走弯路。
Especially in 2023, if you still want to make money through the Internet, quickly, steadily, in large quantities and at low cost, you must go to training.
尤其是 2023 年，如果还想通过互联网，快速的、稳定的、大量的、低成本的赚钱，就一定要去搞培训。
If you don't do it today, you will be forced to do it in the future, just like I persuaded you to do Tiktok three years ago.
你今天不搞，今后也会被逼的搞培训，就像 3 年前劝你做抖音，一样的道理。
Just remember one thing: in the future, more and more people will want to do projects through the Internet and make money.
你就记住一点：今后想通过互联网做项目，赚钱的人，会越来越多。
Do you want to compete with them, to roll with them, or do you want to be a level above them, to sell to them, to earn their money?
你是想要去跟他们竞争，去跟他们一起卷，还是想要比他们高一个阶层，去卖项目给他们，去赚他们的钱？
Of course, to make money from people who want to make money!!
当然是要去，赚那些想赚钱的人的钱啊！！！
Whoever wants to make money, make money!
谁想赚钱，就赚谁的钱！
People who want to make money will never disappear.
想赚钱的人，是永远不会消失的。
Some people will certainly think that in the future are engaged in training, will not be very volume?
有人肯定会觉得，那今后都搞培训了，不也会很卷吗？
Silly child, is now obviously short of the market situation!
傻孩子，现在明显是供不应求的市场现状！
Five years ago, fewer people were training, right?
五年前搞培训的人少吧？
Not as many lecturers as we have now?
没有现在的讲师多吧？
But five years ago, training earned three times less than it does now!
但是五年前搞培训赚的钱，要比现在少三倍！
Now, although many peers, but peers are also helping us educate the market.
现在虽然同行多了，但是同行也在帮我们教育市场。
The acceptance degree of users is several times higher than at the beginning, the market is big, the plate is big, it is not easier to make money?
用户的接受程度高于当初的好几倍，市场大了，盘子大了，赚钱不就更轻松了吗？
In addition, training, not all sell the same project, there are a lot of projects online, online is never short of projects,
而且，搞培训，又不是都卖同一个项目，网上大把的项目，网上也从来不缺项目，
The only core competitiveness of training is flow!
搞培训的唯一核心竞争力， 是流量！
Traffic!
流量！
Traffic!
流量！
I believe that many of my friends who have been patient enough to see this place are already impatient and want to give it a try.
我相信，能耐心看到这里的很多朋友，应该已经按耐不住了，想要尝试一下了。
So let me share with you some of the little things I've learned over the years for your reference.
那我就分享一些，我这几年总结的一些小的心得体会，供大家参考。
Don't worry about a project sold for a long time no one to buy, as long as you can do continuous drainage, it is impossible to sell out of the project.
不要担心一个项目卖的时间久了就没人买了，只要能做到不断的引流，就不可能有卖不出去的项目。
The nature of the project is that information is poor, and there are at least 100 million things you take for granted that you don't know about.
项目的本质是信息差，你习以为常的事情，至少还有一亿人不知道。
Don't chase hot spots and think it's stupid to sell one thing when it's hot, and then sell another thing when it's hot.
别去追什么热点，觉得这段时间这个项目火了就卖这个，过段时间别的项目火了，又卖别的，那样其实很蠢。
Don't do this unless your traffic is really high.
除非你的流量真的很大，否则不要这么去做。
A lot of people want to be like me, by doing their own community, by doing training, by selling programs.
很多人想要像我一样，通过做自己的社群，去搞培训，去卖项目。
So, we launched the [leek counterattack plan], began to formally take students operating knowledge payment project, and, remarkable results, the first batch of students to sign up, soon several students, achieved a day into 3000+ results.
于是，我们顺势推出了【韭菜逆袭计划 】，开始正式带学员操作知识付费项目，并且，成效显著，第一批报名的学员中，很快便有数名学员，实现了日入 3000+的成绩。
The content of this course is completely the practical experience I have accumulated over the years. From drainage, to operation, to realization, all of them are the practical operation methods I have accumulated.
这套课程的内容，完全就是我这些年来，所积累下来的实战经验，从引流，到运营，到变现，全部都是我实打实积累的实战操作方法。
The course is divided into four parts:
课程内容分为 4 个部分：
There are only two lectures in this section
第一部分：认知篇这一部分只有两节课
The realization logic of knowledge payment
知识付费的变现逻辑
The realization form of knowledge payment
知识付费的变现形式
The purpose of these two lessons, just to let the novice friends can have a more specific understanding of knowledge payment faster, do not do too much explanation.
这两节课的目的，只是为了让新手朋友能够更快的对知识付费有一个更具体的认识，不做过多讲解。
Part two: Realization
第二部分：变现篇
1: How to build your own paying community
1：如何打造自己的付费社群
2: How to cash in through the "punch card camp"
2：如何通过“打卡营”变现
3: How to cash in through "training camp"
3：如何通过“训练营”变现
4: How to record your own paid courses This part of the course is to help students, identify selling points and monetize products.
4：如何录制自己的收费课程这部分课程，是帮助学员，确定卖点和变现产品。
Engaging in training is nothing more than selling classes, whether it is punching camp or training camp, selling courses or doing running, in other words, the core remains the same.
搞培训，无非就是卖课，无论是打卡营还是训练营，是卖课程还是做陪跑，换了叫法，内核不变。
What matters is what course you want to sell, what course you want to sell, whether the course you want to sell is going to sell well, and how difficult it is going to be to deliver in the future. I can guide you through the whole process if you are in doubt.
重要的是，你要卖什么课程，你的赛道是什么，你想卖的课程是否好卖，将来交付难度是高是低，关于这些问题，如果学员拿不准注意，我可以给出全程指导。
This part of the course is the most important, I directly took out my old knowledge, tell it all.
第三部分：引流篇这一部分的课程是最重要的，我直接掏出我的老底儿，全盘托出。
This part of the course contains
这部分课程包含
1: How to drainage through Zhihu
1：如何通过“知乎”引流
2: How to use "text number" to divert traffic
2：如何通过“图文号”引流
3: How to divert through "course distribution"
3：如何通过“课程分发”引流
4: How to divert through "free courses"
4：如何通过“免费课程”引流
5: How to pass the "e-commerce platform"
5：如何通过“电商平台”
Drainage drainage, in fact, is not simply a method.
引流引流，其实不简简单单只是方法。
The method is not difficult to learn, the hard thing is, learn how to operate.
方法不难学，难的是，学会之后如何运营。
Drainage in the final analysis is the grasp of "human nature", if the students will not design drainage process, I can be full guidance.
引流说到底是对“人性”的把握，如果学员不会设计引流流程，我一样可以全程辅导。
All of these methods in the course don't require video, don't require camera, don't require face.
课程中提到的这些引流方法，均不需要拍摄视频，不需要上镜，不需要露脸。
The fourth part: transaction
第四部分：成交篇
With the flow, how to maximize the turnover rate, is the primary problem we have to solve.
有了流量，如何最大化提升成交率，就是我们要解决的首要问题。
This part of the course contains
这部分课程包含
1: How to maximize traffic
1：如何最大化承接流量
2: How to refine the operation of fans
2：如何精细化运营粉丝
3: How to create a high deal
3：如何打造高成交话术
4: How to build a circle of friends with high transformation
4：如何打造高转化朋友圈
5: How to deal from the beginning of receiving traffic through the live broadcast
5：如何通过直播现场成交从接到流量开始
Every flow in your wechat, to take every step of the process, is to be designed.
每一个流量在你微信里，要走的每一步流程，都是要经过设计的。
Drainage is not easy, absolutely can not waste any flow.
引流不易，绝对不能随便浪费任何一个流量。
Therefore, this part will teach you in detail how to increase the conversion rate as much as possible, how to repeatedly reach users, how to achieve automatic transaction without causing traffic aversion.
所以这部分的内容，会详细的教大家，如何尽可能的提高转化率，如何反复触达用户，如何在不引起流量反感的情况下，实现自动成交。
谢谢
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