本地生活素人成长教程，​从0-1落地实操课程，方法技术，实战应用，案例解析

Native life growth course, from 0-1 practical operation course, methods and techniques, practical application, case analysis
本地生活素人成长教程，​从0-1落地实操课程，方法技术，实战应用，案例解析

Course outline
课程大纲

Chapter 1 Concept and planning of local operation division
第一章本地运营师的概念和规划

Chapter II Foundation Building 1. Merchants settle in
第二章基础搭建1.商家入驻

Chapter II Foundation Construction 2. Account decoration
第二章基础搭建2.账号装修

Chapter 3 Group Purchase Setup 1. Set up a collection account
第三章团购设置1.设置收款账户

Chapter 3 Group Purchase Settings 2. Basic ideas of group purchase Settings
第三章团购设置2.团购设置基本思路

Chapter 3 Group Purchase Setup 3. Group Purchase Setup Guideline of Meiye
第三章团购设置3.美业团购设置攻略

Chapter 3 Group Purchase Setting 4. Liquor travel group purchase setting guideline
第三章团购设置4.酒旅团购设置攻略

Chapter 3 Group purchase setup 5. Group Purchase setup guideline for Leisure Entertainment Line
第三章团购设置5.休娱行团购设置攻略

Chapter 4 Talent Cooperation 1. Basic concepts of Talent cooperation
第四章达人合作1.达人合作基本概念

Chapter 4 Talent Cooperation 2. Group Buying talent cooperation
第四章达人合作2.团购达人合作

Chapter 4 Cooperation of Talent 3. How to Choose Talent
第四章达人合作3.怎么选达人

Chapter IV Cooperation of Talent 4. Matters needing attention in cooperation of Talent
第四章达人合作4.达人合作注意事项

5. Cooperate with business communication professionals
第四章达人合作5.与商家沟通达人合作

6. Cooperate with real shop scouts
第四章达人合作6.与真人探店达人合作

Chapter 4 Cooperation of Talent 7. Cooperation of ordinary people
第四章达人合作7.素人合作方式

Chapter 5 Introduction to Live Broadcasting 1 Correct cognition of local live broadcasting
第五章直播入门1本地直播正确认知

Chapter 5 Introduction to Live Broadcasting 2. Local live broadcasting ideas and operations
第五章直播入门2.本地直播思路及操作

Chapter V Introduction to Live Broadcasting 3. Composition strategy of live broadcasting room
第五章直播入门3.直播间的组品策略

Chapter 5 Introduction to Live broadcasting 4. Combination of speech technique and arrangement
第五章直播入门4.话术与排品结合方式

Chapter V Introduction to Live Broadcasting 5. Common violations of live broadcasting
第五章直播入门5.常见直播违规行为

Chapter V Introduction to Live Broadcasting 6. Rules of violation management
第五章直播入门6.违规管理规则

Chapter 6 Merchant BD1. How to make the first order quickly
第六章商家BD1.怎么快速开第一单

Chapter 6 Merchant BD2. How to raise the bill
第六章商家BD2.怎么升单

Chapter 6 Business BD3. How to win the business operation Right
第六章商家BD3.怎么拿下商家运营权

Chapter 6 Merchant BD4. How to Find Merchant
第六章商家BD4.怎么找商家

Chapter 6 Business BD5. Sales skills
第六章商家BD5.销售技巧

Chapter seven practical operation skills of merchants' moving pins
第七章商家动销实操技巧

Crowd oriented
面向人群

Personal startup:
个人初创：

They have no shop, do not know how to develop the market, there is no systematic knowledge reserve start-up.
自己没店，不知道如何开发市场，没有系统的知识储备初创。

New white, have a strong learning ability, as well as execution and sales ability.
新人小白，有较强的学习力，以及执行力和销售能力。

Transformation of talent:
达人转型：

# Own account, have talent resources or business resources, do not know how to transform
#自有账号，有达人资源或商家资源，不知道如何转型

# Shop exploration account not profitable, confused can not find the direction, do not know how to turn
#探店账号不赚钱，迷茫找不到方向，不知道如何转

Physical store owner:
实体店老板：

# White shops, want to publicize, high cost, service providers take high commission, and the cost is large
#白有店铺，想宣传，成本高，服务商抽佣高，且费用大

Want to know how to low cost self-operation, can't find the direction, and afraid of being cut cooperation
#想了解如何低成本自运营，找不到方向，合作又怕被割

Studio entrepreneurship:
工作室创业：

# Startup team, understand basic operation, want to expand revenue and improve service quality
#初创团队，懂基础运营，想扩大营收提升服务质量

Don't know how to build the management system, and the team operation cost is high
#不知道如何搭建管理体系，团队运营成本高

Must learn must look for small projects treasure mother groups and unemployed people
必学必寻找小项目的宝妈群体及待业人员

Harvest after learning
学完收获

Clear the basic logic of local living
清晰本地生活的基础逻辑

Learn how to work as an operations engineer
学会如何开展运营师工作

Learn how to build a live broadcast room and live in the same city
学会如何通过搭建直播间、同城直播

Learn to use tools to help businesses live locally
学会利用工具帮助商家运营本地生活

Learn to independently develop store customers
学会独立开发门店客户