小红书挖掘虚拟赛道的思路玩法分享，附带案例解说，非常适合新手学习！

I would like to share some ideas and gameplay of my choice of Little Red Book virtual track, which is also a summary of our current project experience.
我会分享我选择小红书虚拟赛道的一些思路玩法，也是根据我们当前做项目一些经验做的总结。

1. Amplification of field ideas
1、领域思路的放大

Now that we know that Little Red Book has a large number of treasure mother groups, we can associate some key roots from this aspect. You can think more about what children from 0 to 6 years old can learn.
我们既然知道了小红书有大量的宝妈群体，那么我们就可以从这方面去联想一些关键词根，你可以多思考下0-6岁的儿童方面都会学习什么？

For example: Enlightenment, early childhood enlightenment, kindergarten, early education, 0-3 years old training, parenting, young children, children's logical thinking, children's English......
例如：启蒙、幼儿启蒙、幼儿园、早教、0-3岁培养、育儿、幼儿、幼儿逻辑思维、幼儿英语......

These are basically root words, and later we need to dig products, we need to consider more similar roots, and then to dig blue ocean products, more root words, we can dig a lot.
上述这些基本上都是词根，而后期我们要去挖产品，需要多考虑到更多的相似词根，然后去挖掘蓝海产品，词根多，就可以挖掘的很多。

2. Try to use software to analyze the root words based on their associations
2、根据自己联想出来的词根，去尝试用软件去分析

We use the software that is true to its name, which is not for advertising. It is indeed a good software, and the software mainly focuses on Taobao to analyze, because the data on the e-commerce platform can be intuitively displayed to us, and we need to know the general data of a product.
我们用名不虚传这个软件，这个不是为了打广告哈，确实是一款不错的软件，而且软件主要围绕淘宝去分析，因为电商平台上的数据可以直观的展现给我们，我们需要知道一个产品的大概数据。

In addition, we do little red book to put it bluntly, is Amoy on the red mode, Taobao fire of virtual products, if put into the little red book can also test operation.
另外，我们做小红书说白了，就是淘上红模式，淘宝火的虚拟产品，如果放到了小红书上也可以测试操作。

Note: There are many better analytical tools than this, which I won't reveal here.
注意：除了名不虚传，还有很多比这个更好用的分析工具，这里我就不透露了哈！

Let's take one example: Enlightenment
我们举个例子：启蒙

The word enlightenment can be divided into many categories, such as English enlightenment, legal enlightenment, geographical enlightenment, language enlightenment, music enlightenment, anti-bullying enlightenment, early education enlightenment and so on, each of which is a category we can test.
启蒙这个词，可以分很多的，譬如：英语启蒙、法律启蒙、地理启蒙、语言启蒙、音乐启蒙、反霸凌启蒙、早教启蒙等等很多的，每一个都是我们可以测试的品类。

Note: The root of a word is divided into the general root, the root of a general root dug out, and the root of the industry, the root of a differentiated field
备注：词根分为 通用词根 ，通用词根挖出来的，又分为 行业词根、细分化领域的词根

To find our, we can look at these three indicators: search popularity, transaction conversion, through train transaction number
想要找到符合我们的，我们可以看这三个指标：搜索人气、成交转化、直通车成交笔数

Figure: We look at the "through train transactions", we can see what is on the left and how many transactions on the right.
如图：我们看的是“直通车成交笔数”，可以看看左边的是什么品、右边的成交了多少笔。

Among them, we can see that the number of transactions of the anti-bullying enlightenment picture book is 324. We can also see from other data that the search popularity is also very high, indicating that this product is very good. Now many treasure mothers are preparing for anti-bullying in advance, and no one wants their children to be bullied when they go to school.
其中，我们看到了，反霸凌启蒙绘本，这个成交笔数是324，从其他数据也能看到，搜索人气也是很高平的，说明这个品非常不错的，现在很多宝妈都在为反霸凌提前做准备，谁都不希望自己的孩子在上学的时候被霸凌。

We can follow this method to see his product, of course, there are a lot of popular, such as English enlightenment, although this popular, but can do, now a lot of babies like to see English enlightenment animation, such as Jacques first, baby shark and so on.
我们可以按照这个方法去看看求他的品，当然也有很多热门的，比如英语启蒙，这个虽然热门，但是可以做，现在很多宝宝都喜欢看英语启蒙动画，例如雅克第、宝贝鲨等等。

Maybe English Enlightenment is new to you, maybe you don't have kids, or maybe you've never paid attention to it.
可能英语启蒙大家很陌生，也可能是因为你没孩子，或者你从没关注过这类。

In fact, this kind of treasure in the eyes of 0-6 years old mother is a great treasure, and many children like to watch this kind of.
其实这类在0-6岁的宝妈眼里都是大宝藏，而且很多儿童都喜欢看这类的。

For example: XiaoYouqu, this is an APP, which contains: Super Simple Songs, blue Koala, Maisy animation and other enlightening videos and songs for children.
例如：小小优趣，这是一款APP，里面包含了：Super Simple Songs、蓝色考拉、Maisy动画等各种幼儿启蒙的视频和儿歌。

This little Youqu has children should know ha, this is the introduction of 7000+ animation, 1000+ children's song audio stories from the world's best choice, the content of high-definition, green without advertising, including Chinese and English subtitles, very suitable for 0-7 years old children for English enlightenment and early education!
这个小小优趣有孩子的人应该知道哈，这个是引进了从全球优选的7000+动画，1000+儿歌音频故事，内容画质高清、绿色无广告，含中英文字幕，非常适合0-7岁的孩子进行英语启蒙和早教！

But this is a charge, the price is not cheap, the annual fee is 300+, so many people start to go to the channel to buy, channel selling only 100+ annual fee.
但是这个是收费的，价格不便宜，年费是300+，所以很多人都开始走渠道去买，渠道卖才100+年费。

However, if you have a video source, you can sell it separately!
但是，如果你有视频片源，可以单独去卖！

When selling, you can net disk, you can also U disk mail!
卖的时候，可以网盘，也可以U盘邮寄！

So, if you master the choice of ideas, you can do anything, of course, the above is just some of my gameplay ideas, or greater need to learn.
所以，选品思路如果掌握了，你做什么都可以，当然上述也只是我的一些玩法思路，更大的还是需要去学习。

If you're interested in the Little Red Book, I suggest you get in the game. It's easy to do now.
如果你对小红书很感兴趣，我建议你入局，现在这块很好做。

Ok, so much for simple sharing, we will continue to share in the future!
好了，简单的分享到这，未来还会持续分享的！

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