超市录屏直播带货项目，不露脸，月入5W+（详细拆解）

Supermarket screen live project with goods, no show, monthly income of 5W+ (detailed dismantling)
超市录屏直播带货项目，不露脸，月入5W+（详细拆解）

What is "live supermarket video"?
什么是“超市录屏直播”？

Simply act as the owner of a supermarket to have a sale and then earn a commission on the sale.
简单来说就是扮演超市的老板进行甩卖，然后通过卖货赚取佣金。

Shoot and edit the video of offline shopping in the supermarket in advance, then broadcast the video in a live stream and play it in a loop, and broadcast it constantly by myself to create the illusion that the supermarket of the anchor is on sale and guide users to place orders.
提前拍摄并剪辑好线下逛超市的视频，然后开直播把视频循环播放，自己不断进行口播，制造主播的超市正在甩卖的假象，引导用户下单购买。

Source of goods from the platform of selected products to choose the right product hanging yellow car can be.
货源从平台上的精选商品中选择合适的产品挂小黄车就可以了。

This project is different from other no-one live play, this game is recorded, not recorded.
这个项目跟其他无人直播的玩法不同，这个玩法是录屏，而不是录播。

Recording screen is not illegal, so you can rest assured that bold, and it is very easy to break the rules, limited stream at any time, the number of risk.
录屏不违规，所以可以放心大胆搞，而录播就很容易违规，随时有限流、封号风险。

The difference between recording and recording is that recording is a loop of the screen, but the need for real broadcast, to put it bluntly, how much you have to open your mouth, and recording is a loop of clip good "picture + sound" video, nothing.
录屏和录播的区别在于，录屏是循环播放画面，但需要真人口播，说白了，多少你要出张嘴，而录播是循环播放剪辑好的“画面+声音”视频，啥也不出。

Why can supermarket record broadcast sell goods to make money?
为什么超市录播能卖货挣钱？

In fact, this game is similar to the logic of the popular 13 Lines unwatched live streaming game last year, because currently, the low-price just-in-demand goods (such as snacks, underwear, cap socks, small household appliances, etc.) in the Douyin Select Alliance have certain advantages over offline supermarket channels in price, and some products can even be more than half cheaper.
其实，这个玩法和去年非常火的十三行无人直播玩法的逻辑类似，因为目前抖音精选联盟里的低价刚需商品（例如零食、内衣内裤、帽袜、小家电等），价格对比线下商超渠道有一定优势，部分商品甚至能便宜一半以上。

In addition, the livestreaming account locates the clearance account, and the livestreaming content shows the clearance picture, which leads to the psychology of the audience to pick up the items, and it is easy to make impulsive consumption.
加上直播账号定位清仓账号，直播内容展示清仓画面，导致观众产生捡漏的心理，很容易冲动消费。

Driven by the data of high conversion and high transaction, it further helps the broadcast room to obtain more natural flow. Therefore, this model can achieve the effect of twice the result with half the effort.
在高转化与高成交的数据催动下，又进一步帮助直播间获得更大的自然流量，因此，该模式能达到事半功倍的效果。