2023本地生活商机账号打造课，​了解本地生活基本逻辑，爆款团购品搭建，投放直播策略

2023 Local life business opportunity account building class, understand the basic logic of local life, popular group purchase products construction, broadcast strategy
2023本地生活商机账号打造课，​了解本地生活基本逻辑，爆款团购品搭建，投放直播策略

Course outline
课程大纲

The first part explains the basic practical operation
第一部分基础实操讲解

1. Introduction to the Course -- Where will the Tuyere of Local Life be in 2023
1.课程前言——2023本地生活的风口在哪里

2. What is local living
2.什么是本地生活

3. How do traditional businesses break the game through we media
3.传统商家如何通过自媒体破局

4. How to monetize the traffic of local merchants
4.本地生活商家流量如何变现

5. How to decorate the home page of the local living business with brand power
5.本地生活商家如何装修有品牌力的账号主页

6. How do local living businesses build enterprise lP
6.本地生活商家如何打造企业lP

7. How to design store drainage components and explosive packages
7.门店引流组件和爆款套餐如何设计

8. How to improve the store rate and write-off rate
8.商家如何提高到店率和核销率

The second part is short video
第二部分短视频部分

9. How to operate short videos with traffic - the underlying logic of the algorithm
9.如何运作有流量的短视频-算法的底层逻辑

10. Positioning wrong traffic in vain - how do businesses do effective positioning
10.定位不对流量白费-商家如何做有效定位

11. How to choose the popular script suitable for local merchants
11.如何选择适合本地商家的爆款脚本

12. How to increase group-buying sales and customer investment
12.如何提高团购销量和客资量

13. Video has no traffic - How to solve it
13.视频没有流量-如何解决

14. How to obtain accurate intra-city customer flow
14.如何获得同城精准客户流量

15. How can local businesses achieve effective DOU+ placement
15.本地商家应该如何去做有效的DOU+投放

The third part is live broadcast
第三部分直播部分

16. How to start the first live stream - Local Life Live stream classification
16.第一场直播如何开始-本地生活直播分类

17. Local Live streaming Operation Guide
17.本地生活直播操作指南

18. Create an effective live stream - the pits you must avoid
18.做一场有效的直播一你必须要避开的坑

The fourth part is short video tools
第四部分短视频工具部分

19. Basic editing teaching of small white merchants -- introduction of cutting layout
19.小白商家基础剪辑教学——剪映版面介绍

20. - Cut material rough cut indispensable four parts
20.——剪映素材粗剪不可缺少的四大部分

21. Color adjustment of video clips
21.剪映的视频调色

22. How to use video subtitles to capture the hearts of users
22.如何利用视频字幕巧抓住用户的心

23. Use of keyframes for clipping
23.剪映的关键帧用法

24. Use the mask function of clipping
24.剪映的蒙版功能使用

25. Use film clips to create advanced text
25.用剪映制作高级感的文字

26. Feature film and cover production
26.剪映素材专场和封面制作

Applicable population
适用人群

1. Local lifestyle store owner
一、本地生活门店老板

2. Operation personnel of local short life video
二、本地生活短视频运营人员

3. Individuals who want to access local traffic
三、想获取本地流量的个人

Harvest after learning
学完收获

First, understand the basic logic of local life
一、了解本地生活基本逻辑

Ii. Douyin page building
二、抖音页面搭建

3. Account positioning
三、账号定位

Four, popular group purchase products construction
四、爆款团购品搭建

Five, how to improve the store rate and write-off rate
五、如何提高到店率与核销率

Vi. Local life strategy
六、本地生活投放策略

Vii. Local live streaming strategy
七、本地生活直播策略

Eight, the basic introduction of editing
八、剪辑的基础介绍

9. Use of core functions in editing
九、剪辑核心功能使用