玺承·全新直通车盈利实战特训课，从​底层逻辑详细拆解，从底层，策略到搭建，让你玩转直通车

玺承·全新直通车盈利实战特训课，从​底层逻辑详细拆解，从底层，策略到搭建，让你玩转直通车

Do you have too many problems?
做直通车的你一是不是有太多的问题?

1. How to promote the baby without showing quantity?
1.推广的宝贝没有展现量，怎么办？

2. How do novices optimize through train keywords?
2.新手如何优化直通车关键词？

3. How to improve the quality score?
3.质量得分如何提升?

4. What does the Select premium mean?
4.精选人群溢价是什么意思?

5. Can you adjust the bid of intelligent promotion flow in through train?
5.直通车里面的智能推广流量智选的出价能调吗？

6. What are the core advantages of smart promotion?
6.智能推广有哪些核心优势?

Riders, the through train problem is complicated but not difficult to understand!
车手们，直通车的问题复杂却不难懂！

You need a good understanding of the bottom and system of the through train!
你需要好好的了解想直通车的底层和体系！

Course outline
课程大纲

5 Underlying logic
5大底层逻辑

01 Bottom logic 1: What is Through train?
01底层逻辑一：什么是直通车?

02 Bottom logic II: Where is the promotion position of through train?
02底层逻辑二：直通车推广位置在哪里?

03 Bottom logic 3: Display logic and deduction principle of through train?
03底层逻辑三：直通车的展现逻辑及扣费原理?

04 Underlying Logic 4: Quality is introduced
04底层逻辑四：质量分介绍

05 Bottom Logic 5: Why Use Through Trains?
05底层逻辑五：为什么要使用直通车?

12 operating systems
12大操作体系

01 Establish a cognition system for through trains
01建立直通车认知体系

Complete operation system of 02 through train
02直通车完整操作体系

03 through train auxiliary tool system
03直通车辅助工具体系

04 through train keyword system
04直通车关键词的体系

05 through train accurate measurement system
05直通车准确测款体系

06 Through train accurate mapping system
06直通车准确测图体系

07 through train quality scoring system
07直通车质量得分体系

08 through train selected population system
08直通车精选人群体系

09 through train hit burst money system
09直通车打爆款的体系

10 through train production ratio of the system
10直通车投产比的体系

11 through train low - cost sweep system
11直通车低价扫流体系

12 through train data report system
12直通车数据报表体系

Five stages of planning and construction
5大阶段计划搭建

The Test phase of the 01 Through Train Project
01直通车计划之【测试】阶段

The sweeping phase of the 02 Through Train project
02直通车计划之【扫流】阶段

The Harvest phase of the 03 Through Train project
03直通车计划之【收割】阶段

The defensive phase of the 04 through train program
04直通车计划之【防守】阶段

The run-up phase of the 05 Through Train programme
05直通车计划之【助跑】阶段

Five major direct search relations
5大直搜关系学

01 Direct search relations a: hand Amoy search logic
01直搜关系学一：手淘搜索的底层逻辑

02 Direct search relations two: the bottom logic of through train
02直搜关系学二：直通车的底层逻辑

03 Direct search relationship three: Through train single point breakthrough logic thinking
03直搜关系学三：直通车单点突破的逻辑思维

04 direct search relations four: Why can bring search through train?
04直搜关系学四：直通车为什么能够带来搜索?

05 direct search relations five: through train account weight how to understand?
05直搜关系学五：直通车的账户权重怎么理解?

Ten strategies of through train
直通车十大策略

01 through train plan - marketing scenario strategy
01直通车计划——营销场景策略

02 through train plan -- placement strategy
02直通车计划——投放设置策略

03 through train Plan -- Regional optimization strategy
03直通车计划——地域优选策略

04 Through train plan -- time optimization strategy
04直通车计划——时间优选策略

05 Through Train plan -- keyword strategy
05直通车计划——选关键词策略

06 Through train Plan -- Crowd optimization strategy
06直通车计划——人群优选策略

07 Through train plan - Creative title strategy
07直通车计划——创意标题策略

08 through train plan - creative map design strategy
08直通车计划——创意图设计策略

09 through train plan - creative map placement strategy
09直通车计划——创意图投放策略

10 through train plan -- intelligent delivery strategy
10直通车计划——智能化投放策略