网创指引人Today's article is mainly to share the play of Xianyu books, because after my understanding and practical operation during this period of time, I found that the book is the product of Xianyu in addition to the digital second can make money stably.
今天的文章，主要是分享闲鱼图书的玩法，因为经过我这段时间的了解和实操，发现图书这个产品是闲鱼除了数码以外第二个能稳定赚钱的产品。
Currently, the maximum number of books published on Xianyu's personal account is 50, but if you want to exceed the limit to 500 books, you must apply for a publication license and become a certified merchant on Xianyu.
目前闲鱼个人账号发布图书上限是50本，但如果想突破限制变成500本，就必须办理出版物经营许可证，在闲鱼招商认证成为商家。
Let me first talk about the current idle fish book play rules.
我先来说下目前闲鱼图书玩法的规则吧。
First, must 1 machine 1 1 card, no matter what category of idle fish you operate is the same, because idle fish rules written very clearly, one of the account correlation violation, this is not metaphysical.
第一，必须1机1号1卡，不管你操作闲鱼哪个品类都是一样，因为闲鱼规则里写得很清楚，其中一条就是账号关联性违规，这不是玄学。
Second, a person can register three Alipay accounts, one can register three Xianyu accounts, and one business license and publication license can authenticate three numbers at the same time, but the real name information of the three accounts must be consistent with the license legal person.
第二，一个人可以注册三个支付宝账号，一个号可以注册登录三个闲鱼账号，而一个营业执照和出版物经营许可证就可以同时认证三个号，但这三个账号的实名信息必须跟执照法人一致。
At present, the cost of a set of certificates I buy by myself is 1600 yuan. The price of a certain treasure is usually about 1300 to 2300 yuan. The cycle is generally within 30 days, which is also the threshold that restricts many people.
目前我自己花钱办的证一套成本是1600块钱，某宝价格一般在1300到2300左右吧，周期一般在30天内，这也是制约很多人的门槛。
Because there is a threshold, so there is value to do.
因为有门槛，所以才有做的价值。
Third, before the highest number can release 3000 books, but now a number can currently release up to 500 links, so the play can not do the simple and rough shop goods, in the past is according to the sales ranking of what book is no brain on what book, but now must be refined selection.
第三，以前最高一个号可以发布3000本书，但现在一个号目前最多可以发布500个链接，所以玩法上不能做简单粗暴的铺货了，过去是根据销量排行有什么书就无脑上什么书，但现在必须精细化选品。
So let's talk about the source of goods and selection.
那么先来说下货源和选品问题。
Most of the shipments so far are to Confucius Used Books, followed by Somali e-commerce platforms.
目前多数发货都是孔夫子二手书网，其次是索马里电商平台。
I will refer to the retail price of the book on the e-commerce platform, and the price is no higher than Taobao and Jingdong. The profit of each book is about 5 to 20 yuan. The book itself is a fast-moving consumer goods, so although the profit is limited, it is not difficult to sell in leisure.
书的零售定价我会参考电商平台的价格，价格不高于淘宝和京东，每本书的利润在5到20元左右，书本身就是个快消品，所以虽然利润有限，但是在闲鱼走量还是不难。
Somalia usually offers free shipping, but Confucius usually charges $6 to $10 for postage, which creates a problem that I haven't mentioned in any of the articles I've read on the Internet about the project.
索马里一般都是包邮这个就不说了，而孔夫子的话一般会有6到10块钱的邮费，但会衍生出一个问题，这个我看了下网络上关于闲鱼图书项目的文章都没有讲到这个问题。
That is, the quality of some books of Confucius is rubbish, so the return of about 10% May be generated in Xianyu, but once the return, if you still pay for the mail in Xianyu, then it means that you will lose the freight money of Confucius delivery, this is an uncontrollable factor, but it still makes money.
就是孔夫子有的书质量垃圾，所以在闲鱼可能会产生10%左右的退货，而一但退货的话，你在闲鱼还是包邮的话，那么也就意味着你要亏掉在孔夫子发货的运费钱，这个是不可控的因素，但整理算下来还是赚钱。
Shipping words directly copy the single number to idle fish delivery.
发货的话直接复制单号到闲鱼发货即可。
You will encounter two problems with general shipping.
一般发货你会遇到两个问题。
First, the delivery will require you to fill in the shipper's information, the city where we find the delivery address of the seller, and then fill in a random line.
第一，就是发货会要求你填发货人信息，这个我们找到卖家的发货地址的城市，然后随便填一个就行。
Second, if you are Somali e-commerce delivery will send a text message to the buyer or the single number has a logo, so there are often three solutions, either to give the buyer a reasonable explanation, for example, because the profit of the book is thin so the parity logistics so there will be logo, or you also open a shop in other platforms, or ask the seller can not trace the delivery.
第二，如果你是索马里电商发货会给买家发短信或者单号有logo，所以往往有三个解决办法，要么是给买家一个合理的解释，比如说因为书的利润薄所以走的是平价物流所以会有logo，或说你也在其它平台开店，或问卖家能不能无痕发货。
But because the book is small profit, so the best or Confucius delivery, reduce the cost of communication.
但因为书是薄利多销，所以最好还是孔夫子发货，降低沟通成本。
Now let's talk about the selection.
再来说下怎么选品。
At present, there are three categories of leisure fish books that sell well.
目前闲鱼图书比较好卖得品有三大类。
One is the teaching auxiliary class of books, but this kind of product is also subdivided more kinds, such as a variety of certificates, postgraduate entrance examination, English four and six, a class of textbooks, this kind of book miscellaneous and more, generally in the hole network is according to the sales ranking from high to low brainless, or Taobao Jingdong find a book store according to the sales ranking.
一类是教辅类的书籍，但这类品也细分比较多的种类，比如考各种证、考研、考英语四六级、教科书一类，这种书杂且多，一般在孔网就是根据销量排行从高到低无脑上，或者是淘宝京东找个卖书得店根据销量排行上。
The crowd to buy is also a student, the quality of the crowd is uncertain, if the pre-sale customer service reply attitude is not good, may give you a report shield spray each other three even.
买的人群也都是学生，人群素质不确定性大，如果售前售后客服回复上态度不好的话，可能就给你来个举报拉黑互喷三连。
The sales season is usually around the back-to-school season.
一般开学季前后是销售旺季。
The other category is children's picture books and novels, novels are also relatively easy to sell, but there is a problem that we must be careful not to blind on the banned books and banned author's books, otherwise it will be illegal deduction points.
另一类是儿童绘本和小说类，小说类也比较好卖，但有个问题就是说一定要注意别眼瞎上了禁书和被封杀作者的书，否则会违规扣分。
Normal an account every day to maintain at least 10 to 20 or so links on the line, and the best account only do a kind of book, conducive to people set.
正常一个账号每天保持至少上10到20个左右的链接就行，而且最好每个账号只做一个种类的书，有利于人设。
Because currently one account can only post 500 links, that is 500 books, so all the books on the shelf in addition to adhere to the daily polish, those more than a week without sales of other links, don't waste space.
因为目前一个号最多只能发布500个链接，也就是五百本书，那么所有的书上架后除了坚持每天擦亮外，那些超出一周没有销量的书就得下架上别的链接，不要浪费位置。
Let's talk a little bit more about publishing.
再来说下发布有关的问题。
If the mobile phone is released, you have to scan the IBSN code in the back of the book, and we are shipping without supply, so I have two solutions.
手机发布的话，得扫书后面那个IBSN的码，而我们做的是无货源发货，所以我有两个解决方法。
First, Baidu search leisure manager, binding your leisure fish account, with the computer release does not need to fill in the ISBN code, relatively simple and rough.
第一，百度搜闲管家，绑定你的闲鱼账号，用电脑发布就不用填ISBN码了，比较简单粗暴。
Second, go to the bookstore to find the book you want to put on the shelf, take photos of the IBSN codes, and then use the mobile phone to scan, I can indeed scan, but it is a little troublesome.
第二，去书店找到你要上架的书，把那些IBSN的编码都拍照，然后用手机再扫，我自己操作了下确实能扫上，就是麻烦一些。
Secondly, it is how to do the first picture, details and content copy of the product.
其次，就是商品的首图、细节图和内容文案怎么做。
First picture, I do not recommend that you directly move the first picture of the e-commerce platform, the click-through rate of this first picture is generally relatively low, the best is the real picture of the book, this can go to commodity evaluation or small red book to find.
首图的话我不建议大家直接搬电商平台的首图，这种首图点击率一般比较低，最好是那种书的实拍图，这个可以去商品评价或者小红书去找。
Copy words to find a direct imitation of the standard account on the line, but pay attention to a point of the problem, the title of the words to include legitimate, second-hand books, no notes scratches, title and other keywords.
文案的话找个对标账号直接模仿就行，但注意一点问题，标题的话要包含正版、二手书、无笔记划痕、书名等一些关键词。
After the book is put on the shelf, you can use your other account several times. I want to, because I want the data to be counted by clicking the button in the lower right corner to enter the chat window.
书上架后可以用自己的其它号多点几次我想要，因为闲鱼的我想要数据是通过统计点击右下角按钮进入到聊天窗口的次数。
Finally, a person can operate at least 9 numbers of this project without any problem. If a number is a distribution mode, it can produce about 1500 to 3000 yuan a month, because the distribution of goods often does not pay too much attention to the quality of selection, first picture and copy.
最后，闲鱼图书这个项目一个人可以操作至少9个号没有任何问题，一个号如果是铺货的模式话一个月能产出差不多1500到3000块钱左右，因为铺货的话往往就不会太过于关注选品、首图、文案的质量。
I think there is a chance to expand this project, but the human efficiency may only be about one or two times, so it may be more suitable for some third-tier cities, where the cost of employing people is not higher than three or four thousand per month.
闲鱼卖书这个项目我觉得是有机会放大，但人效可能只有一到两倍左右，所以可能更适合在一些三四线城市，用人成本不高于三四千一个月的地方来干。
The sop of the whole project can be roughly divided into three parts: rack and unload link, pre-sale and after-sales service, auction and delivery. The most time-consuming part is the rack and unload and auction and delivery. If the book is not related to teaching auxiliary, many people will not consult more than three or five sentences.
整个项目的sop大概可以分为三个部分：上下架链接、售前售后、拍单发货，最占用时间的地方也就是在于上下架和拍单发货这块，如果做的不是教辅相关的书，很多人的咨询次数不会超过三五句话。
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