玺承·超低价ppc—“直通车、引力魔方、万相台”全渠道低价扫流核心玩法

玺承·超低价ppc—“直通车、引力魔方、万相台”全渠道低价扫流核心玩法

What stage are you in now?
现在的你处于哪种阶段？

Focus only on the blockbuster
只关注爆款

· High cost traffic
·高成本流量

· Single product transformation
·产品转化单一

· Demand cannot be met
·需求无法满足

The store cannot make a steady and consistent profit
店铺不能稳定持续盈利

Each link moves the pin
各链接动销

· Low price sweep
·低价扫流

· Multi-product reach
·多产品触达

· Meet different needs
·满足不同需求

Obtain more and more stable store profits
获取更多且稳定的店铺利润

The end of the era of single explosive, the whole store is the way of the future
单一爆款时代终结，全店动销才是未来之道

The promotion fee is more and more expensive, only rely on a single explosion, is not conducive to the long-term stable development of the store
推广付费越来越贵，只靠单一爆款，不利于店铺长期稳定发展

When traffic growth is slow, increasing the unit price of customers is the direction that every e-commerce enterprise needs to pay attention to
流量增长缓慢阶段，提升客单价是每个电商企业需要重视的方向

Multi-link efficient access to users, easier to meet the different needs of customers
多链接高效触达用户，更容易满足客户不同需求

Learn to sweep the flow at low prices, so that more goods can reach customers efficiently
学会低价扫流，让更多商品高效触达客户

Optimize the product structure of the store, so that all the babies in the store can reach users quickly
优化店铺产品结构，让店铺所有宝贝快速触达用户

Learn low - cost sweeping plan, comprehensive use of promotional tools to reduce promotional costs
学会低价扫流计划，综合运用推广工具降低推广费

Learn low - price sweep plan, improve the conversion efficiency of non - explosive links
学会低价扫流计划，提升非爆款链接的转化效率

Course outline:
课程大纲：

Generalized basic formula interpretation
推广基础公式解读

Low - priced sweep - flow moving-pin store product layout
低价扫流的动销型店铺产品布局

Data selection must be done before promotion (I)
推广前必做数据化选款（上)

Data selection must be done before promotion (second)
推广前必做数据化选款（下)

Low - cost sweep logic analysis
低价扫流底层逻辑分析

Low price sweeping plan actual combat:
低价扫流计划实战：

Through train standard plan three-word package plan
直通车标准计划三词包计划

Low price sweeping plan actual combat:
低价扫流计划实战：

Through Train Standard Program - Core Selling Point Package Program
直通车标准计划-核心卖点词包计划

Low price sweeping plan actual combat:
低价扫流计划实战:

Through train standard plan - Long tail word plan
直通车标准计划--长尾词计划

Low price sweeping plan actual combat:
低价扫流计划实战：

Through train standard Program - New acceleration
直通车标准计划---新品加速

Low price sweeping plan actual combat:
低价扫流计划实战：

Through train intelligent program -- good goods fast investment
直通车智能计划---好货快投

Low price sweeping plan actual combat:
低价扫流计划实战：

Through Train Smart Program - Daily sales
直通车智能计划-日常销售

Low price sweeping plan actual combat:
低价扫流计划实战：

Through Train Smart Program - Trend Star
直通车智能计划-趋势明星

Low price sweeping plan actual combat:
低价扫流计划实战：

Through Train Smart Program - Active drainage
直通车智能计划-活动引流

Low price sweeping plan actual combat:
低价扫流计划实战：

Through train intelligent plan - uniform measurement
直通车智能计划--均匀测款

Low price sweeping plan actual combat:
低价扫流计划实战：

Through train - package package
直通车--套餐包

Low price sweeping plan actual combat:
低价扫流计划实战：

Gravitational Rubik's Cube - put the butler group
引力魔方--投放管家组

Low price sweeping plan actual combat:
低价扫流计划实战：

Gravitational Rubik's Cube. - Standard plan
引力魔方-标准计划

Low price sweeping plan actual combat:
低价扫流计划实战：

Wanxiangtai -- pull new fast
万相台---拉新快

Low price sweeping plan actual combat:
低价扫流计划实战：

Universal stage -- goods acceleration
万相台---货品加速

Low price sweeping plan actual combat:
低价扫流计划实战：

Mansangdae Content marketing - super short video
万相台内容营销---超级短视频

Low price drainage echelon layout
低价引流梯队布局

Comprehensive application of low - cost sweep
低价扫流的综合应用

Low cost sweep plan daily optimization
低价扫流计划日常优化

Low - cost sweep course summaries and assignments
低价扫流课程总结及作业