抖音电商新手起号训练营，菜鸟变老手，快速入门，新手商家超全入门课程大全

Tiktok e-commerce novice number training camp, novice veteran, quick start, novice business super full entry course complete
抖音电商新手起号训练营，菜鸟变老手，快速入门，新手商家超全入门课程大全

Suitable for people
适合人群

Offline physical boss
线下实体老板

An offline entity boss who wants to expand the sales of goods through livestreaming
想要通过直播拓宽商品销路的线下实体老板

Novice white
新手小白

A rookie with simple live streaming experience but no breakthrough
有简单直播经验却毫无突破的新手小白

Traditional e-commerce sellers
传统电商卖家

Traditional e-commerce sellers who have the resources to transform but don't know where to start
有资源想转型但无从下手的传统电商卖家

Frontier entrepreneur
前沿创业者

Want to seize live e-commerce dividend frontier entrepreneurs
想抓住直播电商红利的前沿创业者

Learning objective
学习目标

Six modules, from cognition to landing, less detours, quickly into the bureau of live streaming e-commerce
六大模块，从认知到落地，少走弯路，快速入局直播电商

"Teaching + communication + question answering" three-dimensional teaching, targeted to solve growth problems, get rid of the closed-door
“讲授+交流+答疑”立体教学，针对性解决增长难题，摆脱闭门造车

Online recording and broadcasting courses, unlimited back to watch, as you go to learn, not afraid to miss live, learn until
线上录播课程，无限回看，随到随学，不怕错过直播，学到会为止

Course outline:
课程大纲：

[First acquaintance of Douyin e-commerce]
[初识抖音电商]

Global interest e-commerce and account building
全域兴趣电商与账号搭建

Douyin E-commerce FACT+ Methodology
《抖音电商FACT+方法论》

Eight Groups Positioning Target Users
《八大人群定位目标用户》

Five Rings Positioning to Create Human-Created IP
《五环定位打造人设IP》

Logic of Standard Account Dismantling
《对标账号拆解逻辑》

Account Location Practical Operation Test Guide
《账号定位实操检验指南》

[Two major channels for entering Douyin]
[入局抖音两大渠道]

Own supply and no shop with goods
自有货源与无店铺带货

The Difference Between Official Account Number and Authorization Number
《官方账号和授权号的区别》

Using Flying Pigeons to Improve Customer Service Efficiency
《巧用飞鸽提升客服效率》

A Guide to Store Marketing Tools
《店铺营销工具使用指南》

"Managing Talent Matrix to Expand Sales"
《经营达人矩阵拓展销量》

User Asset Operation Increases Customer Unit Price
《用户资产运营提升客单价》

Experience Sub-logic and Improvement Techniques
《体验分底层逻辑及提升技巧》

Seize the New Opportunity of Tiktok E-commerce Search
《抓住抖音电商搜索新机遇》

[live streaming operation]
[直播运营]

0 basic broadcast practical operation, build your broadcast room
0基础开播实操，搭建你的直播间

Job Cognition and Salary Design of Live Broadcasting
《直播岗位认知及薪资设计》

Differences in Live Broadcast Teams at Different Stages
《不同阶段直播团队差异》

Specifications and Differences of the Whole Process of Live Broadcasting
《直播全流程规范及差异》

Modular Live Broadcast Script
《模块化直播脚本》

0-1: Mastering the Language Framework Quickly
《从0-1快速掌握话术框架》

Improve the rate of admission to the Room! The Enhancement performance of the broadcast Room
《提升进房率！直播间的增色表现》

Light Art, Easy to create a live broadcast Room
《用光艺术，轻松打造实景直播间》

Complete Process of Computer Live Broadcasting
《电脑直播全流程》

One Cell Phone Starts Easy
《一部手机轻松开播》

Guide to Live Streaming Fixation Techniques and Optimization
《直播盯盘技巧及优化指南》

[Commodity strategy]
[商品策略]

Choose to follow the group and test!
选跟组排测！

Let there be no hard goods to sell
让天下没有难卖的货

"The Bottom Logic of Talent Merchant Selection"
《达人商家选品底层逻辑》

"Disassembling Explosive Products from Playing Products"
《爆品跟品玩法拆解》

Strategy of Product Composition in Broadcast Room
《直播间组品策略》

Formula for Arranging Items in the Explosive Broadcast Room
《爆量直播间排品公式》

Low-cost Product Measurement Skills in broadcast Room
《直播间低成本测品技巧》

[Short video production]
[短视频制作]

Don't make short videos that only have 500 plays
不做只有500播放量的短视频

Three Steps to Learn Short Video Topic Selection
《三步学会短视频选题》

The Core Elements of Popular Short Video Copywriting
《爆款短视频文案的核心要素》

Analysis of Script Format for Improving High Quality Short Video
《提效高质量短视频脚本格式解析》

Analysis on Shooting and Cutting Techniques of Popular Video with Goods
《热门带货视频的拍剪技巧解析》

Teaching of Operation Process of Computer Version Editing
《电脑版剪映操作流程教学》

Digital Short Video Playback Skills
《数据化短视频复盘技巧》

[Payment and reoffer]
[付费与复盘]

The secret to live streaming sales growth
撬动直播销量增长的秘宝

Douyin E-commerce Paid Traffic Cognition
《抖音电商付费流量认知》

Daily Recovery and Periodic Recovery
《日常复盘与阶段性复盘》

Disassemble the Whole Process of Live Diagnosis
《直播诊断全流程拆解》