带你读懂新商业趋势，看清行业核心发展趋势，解除商业信息差桎梏

Take you to understand the new business trend, see the industry core development trend, remove the shackles of business information
带你读懂新商业趋势，看清行业核心发展趋势，解除商业信息差桎梏

Market homogeneity is serious, traffic cost continues to rise, profit margin is lower and lower
市场同质化严重，流量成本持续上涨，利润空间越来越低

Want to make it bigger and stronger, but after a certain amount of manpower and material resources found that the results are not satisfactory
想要做大做强，但投入一定人力物力后发现结果不如人意

Turnover is lukewarm, want to do consumption upgrade but have no way to start
营业额不温不火，想做消费升级却无从下手

Unable to find the rapid growth point of the enterprise, the development is stagnant, and the staff state is depressed
找不到企业的快速增长点，发展停滞不前，员工状态低迷

Why do these troubles bother you for so long?
为什么这些烦恼长期困扰着你?

Because you don't understand the current business trends
因为你没有抓准当下的商业趋势

Haven't seen the core growth opportunities in your industry
还没有看到你所在行业的核心发展机遇

The shackles of poor business information have not been lifted
还没有解除商业信息差带来的桎梏

Now follow the teacher
现在就跟着老师一起

Discuss business trend together, break the bottleneck of development
共讨商业趋势，突破发展瓶颈

Enhance business sense, closely follow the action of competitive products
提升商业嗅觉，紧跟竞品动作

Understand the trend, the direction is more accurate, more stable money!
看懂趋势，方向更准，赚钱更稳！

Course outline
课程大纲

There are 7 chapters and 30 class hours in total
共7章30课时

Chapter 1
第一章

outline
纲要

1. Variables and mysteries that should be concerned about in economic data
1.经济数据中应关注的变量与奥秘

2. Dimensions and insights of consumer behavior
2.消费者行为的维度和洞察

Beverage industry
酒水行业

Chapter II
第二章

1. Overall trend analysis of the beverage industry
1.酒水行业的整体趋势分析

2. Case study: The rise of minority and the differentiation of flavor - Lidu Wine
2.案例分析：小众崛起与香型分化一李渡酒

3. Case study: Penfolds takes advantage of products in specific consumption scenarios
3.案例分析：利用特定消费场景的产品一奔富

4. The characteristics of craft beer and the key to its success in appealing to consumers
4.精酿啤酒的特点及其成功打动消费者的关键

5. The battle for China's coffee market has just begun. How to promote its popularization?
5.中国咖啡市场的战争才刚开始，如何推动普及?

6. Traditional tea has been divided into modern tea, how to redefine Chinese tea?
6.传统茶叶已现代分化，怎么重新定义中国茶?

Chapter III
第三章

Food industry
食品行业

1. The explosive logic of [a whole root]. How can Chinese health preservation continue to operate?
1.【一整根】的爆火逻辑，中式养生如何持续经营?

2. How to achieve annual sales of more than 100 million for the "Daily Black Qiao" that has been online for 3 years?
2.上线3年的「每日黑巧」，如何实现年销过亿？

3. The route dispute between Internet celebrities and Changhong: The evolutionary history of Zhong Xue Gao Ice Cream
3.网红与长红的路线之争：钟薛高雪糕的进化史

Catering industry
餐饮行业

Chapter Four
第四章

1. Overall trend analysis of catering industry
1.餐饮行业的整体趋势分析

2. The underlying logic of Wandian model: super category + supply chain advantage +
2.万店模式的底层逻辑：超级品类+供应链优势+

Rural encircling city
农村包围城市

3. Analysis of the status quo of prepared dishes: ToB has been completed, but ToC is not
3.预制菜的现状分析：ToB已成，ToC未满

Chapter 5
第五章

Garment industry
服装行业

1. Analysis of the overall trend of the garment industry
1.服装行业的整体趋势分析

2. The overlooked needs of certain groups in the clothing industry will help you develop new ideas
2.服装行业被忽视的特定群体需求，助你拓展新思路

3. Case study: How did "Zhihe" become the most expensive women's dress?
3.案例分析：「之禾」如何做成最贵女装?

4. Keep an eye on fashion trends and lifestyle, and achieve professional breakthroughs from subdivided categories
4.紧盯时尚潮流和生活方式，从细分品类实现专业突破

5. Gender ambiguity in the clothing industry: raising the ratio of fashion to price
5.性别模糊对服装业的思考：提升潮价比

6. Why can't China be fashionable?
6.中国为什么出不了潮牌?

Chapter Six
第六章

Daily chemical industry
日化行业

1. Overall trend analysis of daily chemical industry
1.日化行业的整体趋势分析

2. Case study: "Ya Meng" is a noble woman, and talk about its product strategy and operation
2.案例分析：「雅萌」贵妇化，谈谈其产品策略和营

Marketing strategy
销策略

3. Five female doctor accounts on Douyin went viral, and product ingredients became marketing dividends
3.五个女博士抖音账号爆火，产品成分成为营销红利

4. How to solve the dilemma of domestic perfume brands?
4.如何破解国产香水品牌的窘境？

5. New trends in male consumption: Reason could be a big growth point
5.男性消费新趋势：理容或能成为一大增长点

Chapter 7
第七章

Other industries
其他行业

1. Animation lP+ Offline: What business opportunities will be brought by the second dimension of young people's hobby?
1.动漫lP+线下：年轻人爱好的二次元带来哪些商机?

2. LEGO: Constantly reinventing and defining the boundaries of its genre
2.乐高LEGO：不断重新开创和定义自己品类的边界

3. How did Ultraman card sweep Chinese children?
3.奥特曼卡片是如何席卷中国儿童的?

4. Pet market shows the trend of consumption upgrading, how to get a piece of the action?
4.宠物市场呈现消费升级趋势，如何分一杯羹？

5. The elderly consumer market is not mature, how to seize this wave of market opportunities?
5.老年人消费市场尚未成熟，如何抓住这波市场机遇？

6. The new way of offline retail stores: "treasure-exploring experience" is king
6.线下零售店新打法：“探宝式体验”才是王道