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短视频日引200精准粉方法,未来10年都可以做。

If the application of metaverse technology hardware is not going to enter the commercial application level until 7 or even 10 years later, that means: in the next 7-10 years, short video will still be the most mainstream traffic pool and traffic channel, where is short video on the overall development curve today?
如果元宇宙技术硬件的应用在7年甚至10年以后才能步入到商业应用层面的话,那就意味着:在未来的7-10年里,短视频依然会是最主流的流量池和流量渠道,今天短视频处于整个发展曲线的什么位置?

I think it's still on the eve of a boom.
我认为它目前仍处在一个繁荣爆发的前夜。

For example, a customer I know who sells rock wool machine is an upstream equipment supplier of rolling mills. Although his Douyin account only has more than 9,000 followers, 138 pieces of equipment were sold on Douyin last year.
比如我知道的一个卖岩棉机的客户,是轧钢厂的上游设备供应商,抖音账号虽然只有9000多粉丝,但去年一年在抖音上卖出了138台设备。

When Baidu launched its search business, not many people approved.
当年百度推出搜索业务的时候,没多少人认可。

If you think back, in 2004, whoever played Baidu made money, much like today's Tiktok.
大家回想一下,2004年的时候,谁玩百度谁挣钱,跟今天的抖音很像。

At that time, most people would not believe that Baidu could sell products To B.
那个时候,大部分人不会相信百度能卖To B的产品。

Today, Baidu's keyword search service still generates about $200 billion a year in advertising revenue, and continues to grow.
到现在,百度的关键词搜索服务一年的广告收入仍然有2000亿左右,而且还在持续增长。

Today, the number of daily active users of Tiktok's online search has exceeded that of Baidu. In other words, the most used search platform in China today is not Baidu, but Tiktok.
今天抖音的站内搜索日活用户数已经超过了百度,也就是说,今天中国用得最多的搜索平台已经不是百度了,而是抖音。

I've compiled three big opportunities for Douyin in the next five years:
我整理了未来五年抖音的三个大机会:

The first opportunity: the development trend of short video e-commerce will be much better than the traditional e-commerce channels, and there is still about 3-4 times the overall increment space.
第一个机会:短视频电商的发展趋势会比传统电商渠道好很多,仍然有大概3-4倍的整体增量空间。

Second opportunity: Tiktok's intra-city e-commerce transactions are growing at a rate of 150% every month.
第二个机会:抖音同城电商的交易额以每个月150%的速度在增长。

I believe that in the next 1-2 years, the traditional city business will usher in a huge dividend period.
我相信,在未来的1-2年内,传统的同城商业会迎来一次巨大的红利期。

The third opportunity: Douyin traffic diversion to the private domain for cash.
第三个机会:抖音流量引流到私域进行变现。

The business went from being location-centric to being platform and IP centric.
生意从以位置为中心变成了以平台和IP为中心。

The old business model, which used to rely on the traffic brought by the location of offline shops, has gradually changed into a new business model which is people-oriented, people-oriented and people-oriented goods yard placement.
过去依赖线下商铺位置带来流量的旧商业模型,逐渐转变为以人为中心、以人设为中心、以人货场投放为中心的新商业模型。

It is a very low explicit cost for entrepreneurs to do "we media" and it will have results in the future.
创业者做自媒体是一件显性成本极低且未来一定有结果的事情。

Short video is essentially the extension of the product, is a way of behavior.
短视频本质上是产品的外延,是一种行为方式。

Most creators in China are non-professional, especially those who have core competitiveness and products. In fact, with a little effort in content, basically they will not fail.
中国大部分的创作者是非专业性的,尤其企业又是有核心竞争力和产品的人,其实在内容上面稍稍下点功夫,基本上都不会失败。

How to get more traffic in short videos is always a problem for creators. I will share two tips to help you increase short video traffic quickly.
那如何在短视频获得更多流量,一直都是创作者的问题,我分享二个技巧,帮你快速增加短视频流量。

01 Short Video Cover
01短视频封面

The cover of short video has always been the place that creators do not pay attention to. A good cover can improve the playback amount and retention of short video. If customers click on your home page, your cover.
短视频的封面一直都是创作者不注意的地方,一个好的封面能提高短视频的播放量和留存量,假如客户点进你的主页,你的封面。

It affects the electronic will of the user.
会影响到用户的电子意愿。

So the aspect of making good videos is very important.
所以制作好的视频方面是很重要的。

What about short videos?
那如何做好短视频方面?

You just have to remember one sentence, the content should be clear, so that people can see what the video is playing.
你只要记住一句话,内容要清晰,让人一目了然这视频是播放什么内容。

短视频日引200精准粉方法,未来10年都可以做。

02 Simple and short
02简单而简短

The biggest feature of short video is short, and its biggest use is to help us spend those fragmented time, a few minutes to get on the bus, get off the bus, go to the bathroom, eat these time, so in these times, you want to let your video receive users to watch, you must simplify them to highlight the main content of the video.
短视频这三个字有一个短,短视频最大特点就是短,它最大的用途就是帮我们度过那些碎片化的时间,几分钟上车、下车、上厕所、吃饭这些时间,那么在这些时间,你要让你的视频收到用户的观看,你必须简化他们突出视频的主要内容。

03 Background Music
03背景音乐

Select background music that has recently been popular and promoted in the platform list.
选择最近流行并在平台列表中推广的背景音乐。

Even if your video content doesn't appeal to users, the background music is nice and will attract a wave of traffic.
即使你的视频内容对用户没有吸引力,背景音乐也很好听,会吸引一波流量。

04 Combination hot Spots
04组合热点

Combining hot spots can increase the chances of becoming a hit, as well as getting more recommendations from the platform.
结合热点可以增加成为爆款的概率,也可以从平台获得更多推荐。

Hot spots usually have their own transportation.
热点地区通常有自己的交通。

With hot spot support, your flow will slowly rise!
有了热点的加持,你的流量会慢慢上升!

05 Update time
05更新时间

Update time is also very important, you want to post the video according to the user's break time, you have meal time, noon time, and Saturday and Sunday, that's the time, those are the most open short video time.
更新时间也是非常重要的,要根据用户的休息时间来发布视频,你有吃饭时间,中午时间,还有星期六星期天,就是时间,这些都是打开短视频的最多的时间。

06 Setting Labels
06设置标签

Update time is also very important, you want to post the video according to the user's break time, you have meal time, noon time, and Saturday and Sunday, that's the time, those are the most open short video time.
更新时间也是非常重要的,要根据用户的休息时间来发布视频,你有吃饭时间,中午时间,还有星期六星期天,就是时间,这些都是打开短视频的最多的时间。

To get more traffic, you have to operate on four metrics: likes, comments, retweets, and completion rates.
想要获得更多流量,必须操作以下四个指标:点赞、评论、转发和完成率。

So far, six tips for getting traffic from short videos.
到目前为止,从短视频中获取流量的六个技巧。

I wish everyone could use them to get more traffic
我希望每个人都能使用它们来获得更多的流量

After a brief understanding of the short video traffic framework above, let's move on.
简单了解上面短视频流量框架后,我们再往下看。

As long as you master and skillfully use how to make short videos, I believe your short videos will be loved by more people.
只要掌握并熟练运用如何制作短视频,相信你的短视频一定可以获得更多人的喜爱。

短视频日引200精准粉方法,未来10年都可以做。

Tip # 1: Frame it.
技巧一:构思好框架。

Quality short videos are often spent a lot of time to conceive the framework, the framework is built well, then in the content will be more simple, but also easier to optimize the content, get high traffic.
优质的短视频往往是花费了很多的时间去构思框架的,框架搭得好,那么在填充内容的时候也会更加的简单,而且也更容易优化内容,获得高流量。

There are several other things that need to be taken into consideration when thinking about the framework, including the theme, positioning and coherence of the short video, as well as the visual effects.
在构思框架时,我们还需要考虑到这样的几点,包括短视频的主题、定位和内容的连贯性,以及视觉效果。

Then work out the way of shooting, expression and so on.
然后再拟定好拍摄方式、表达形式等。

Short video daily cited 200 precision powder method, the next 10 years can be done.
短视频日引200精准粉方法,未来10年都可以做。

Tip number two: Time.
技巧二:时间。

There are two important "time" of short video. First, the length of short video content is generally not too long, about 30 seconds to one minute, because the characteristics of short video is short.
短视频的重要“时间”有二,一是短视频内容的时长,一般不要太长,大概在三十秒到一分钟左右即可,因为短视频的特点就是短。

Second, the release time of short videos,
二是短视频的发布时间,

Must choose the right release time to release, to make it easier for fans to see, such as seven or eight o 'clock in the morning, twelve to one o 'clock at noon, eight to nine o 'clock at night, are good release time, you can choose the right release time according to their own short video field and the actual situation.
一定要选择合适的发布时间进行发布,才能更容易让粉丝们看到,比如早上的七八点、中午的十二点到一点、晚上的八点到九点,都是不错的发布时间点,大家可以根据自己的短视频领域和实际情况选择合适的发布时间。

短视频日引200精准粉方法,未来10年都可以做。

Tip 3: Dubbing.
技巧三:配音。

In fact, the dubbing of short videos is also one of the important factors to attract fans whether they will continue to watch them. When the short videos are matched with appropriate dubbing, the quality of the whole short videos will undoubtedly be greatly improved.
短视频的配音其实也是吸引粉丝是否会继续看下去的重要因素之一,当短视频配上合适的配音之后,无疑会让整个短视频的质量大大的提升。

Generally, it can be matched with nine hammer dubbing. After putting the copy into it, according to the content of the short video, you can choose gentle big sister voice, steady uncle voice, lovely girl voice and other dubbing actors to do dubbing, and then synthetic dubbing can be done.
一般可以用九锤配音来配,将文案放入其中后,根据短视频的内容,可以选择温柔的大姐姐声音、稳重的大叔声音、可爱的萝莉声音等配音员来做配音,然后再合成配音即可。

Short video daily cited 200 precision powder method, the next 10 years can be done.
短视频日引200精准粉方法,未来10年都可以做。

Above is the short video to get high traffic a few simple tips, I believe that as long as you skilled use, will be able to make quality content, let more people see, and love our short video.
以上就是短视频获得高流量的几个简单小技巧了,相信大家只要熟练运用,一定可以做出优质的内容,让更多的人看到,并喜爱我们的短视频。

Get the traffic we want.
获得我们想要的流量。

 

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