吕承洺千川*单品日不落线上速成课，快速提升千川认知，掌握单品店播核心运营技能

The sun never sets on Qianchuan * Single Product online crash course, quickly improve the cognition of Qianchuan, master the core operation skills of single product store sowing
吕承洺千川*单品日不落线上速成课，快速提升千川认知，掌握单品店播核心运营技能

4 years of Douyin payment experience, accumulated consumption of more than 100 million
4年抖音付费经验，累计消耗超过1亿

Course Content:
课程内容：

· Chapter 1: Foundation Improvement
·第一章：基础提升

· Shop-broadcast · Improved basic cognition of paid shop-broadcast for single product
·店播·单品付费店播基础认知提升

· Detailed explanation of how a single product never sets
·玩法·单品日不落玩法详解

· Background · Qianchuan background overall use of detailed interpretation
·后台·千川后台全盘使用方式精细化解读

· Analysis of ECPM bidding ranking mechanism from the perspective of single product store
·机制·从单品店播角度解析ECPM竞价排名机制

· Flow · Master the flow matching mechanism of thousands of streams to enable you to quickly pull up and put into production
·流量·掌握千川流量匹配机制让你快速拉升投产

· Orientation · The use of the four core orientations of Qianchuan
·定向·千川四大核心定向的使用方式

· Consumption · What are the six reasons why thousands of rivers do not consume
·消耗·千川不消耗什么6大原因解读

· Chapter 2: Materials
·第二章：素材篇

· Difference · Two mainstream material forms that paid items must know
·区别·付费单品必知的2种主流素材形式

· Must Know · 4 essential points of high transformation creative material
·必知·高转化的创意素材必备的4个点

· Nature · How to play the material of natural flow?
·自然·能打出自然流的素材如何做？

· Conversion · High conversion of pure paid material how to do?
·转化·高转化纯付费的素材如何做？

· Production · How can we continue to produce explosive material
·生产·如何才能持续生产爆量素材

· Cycle · Four cycles of material from birth to decline
·周期·素材从诞生到衰退的4大周期

· Operation · Analysis of operation ideas of mixed cutting + semi-real shooting + original video
·操作·混剪+半实拍+原厂视频操作思路解析

· Mining · How to quickly discover potential materials and quickly pull up and put into production
·挖掘·如何快速发现潜力素材及快速拉升投产

· Optimization · Check whether the material is really degraded and how to remedy it
·优化·排查素材是否真的衰退及如何补救

· The third chapter is the starting point of a single product
·第三章单品起号篇

· Product selection · Single product selection must know 5 points, the more meet the greater the probability of explosion
·选品·单品选品必知5个点，满足的越多爆的概率越大

· Pricing · Mastering this pricing strategy will help you hit the market quickly
·定价·掌握这样定价策略让你快速爆量

· Link · Structure the people and goods yard according to the transaction link of the single product store
·链路·根据单品店播成交链路来架构人货场

· Speech · How to set the anchor speech for high conversion of paid items
·话术·付费单品高转化的主播话术如何设定

· Train of thought · Explain the correct numbering method of a single item
·思路·单品正确的起号方式讲解

· The core operation idea of 1-3 days for a single product
·起号·单品起号1-3天起号核心操作思路

· The core operation idea of 3-7 days for a single product
·起号·单品起号3-7天起号核心操作思路

· Stability · How to put into production stably after successful commissioning
·稳定·起号成功后如何稳定投产

The fourth chapter thousand Chuan + single product day does not implement operation explanation
第四章千川+单品日不落实操讲解

· Practical operation · Single product is not implemented on a daily basis
·实操·单品日不落实操投放讲解

Modeling · Detailed explanation of modeling ideas of 3 major cycles
建模·3大周期的建模思路详解

· Bid · Measure the price and quickly reduce the price of ROl's core idea
·出价·测出价及快速压价的提升ROl核心思路

· Speed control · How can Qianchuan release achieve accurate speed control
·控速·千川投放如何才能达到精准控速

· Production · Analysis of the core reasons for the lower production
·投产·投产越跑越低的核心原因解析

· Testing · Core ideas for efficient test plans and materials
·测试·高效测试计划及素材的核心思路

· How to accelerate potential planning and material production
·拉爆·如何快速拉升潜力计划及素材的投产

· Optimization · Plan and material degradation in the correct optimization mode
·优化·计划及素材衰退正确的优化方式

· How to measure new material before old material fades
·起量·老素材衰退前如何起量新素材

· Ratio · Single product the most scientific plan gold ratio explanation
·配比·单品最科学的计划黄金配比讲解

Model · Single product must know the practical explanation of the model placement
模型·单品必知的投放模型实战讲解

· Correction · How to correct the crowd to improve the utilization rate of traffic
·矫正·如何矫正人群提高流量利用率

Optimization · The single product store must know the six optimization details of thousands of rivers
优化·单品店播必知的6大千川优化细节