餐饮人轻松招学员实操课，餐饮人如何通过短视频成交，高成交、效率高的做号流程

Catering staff can easily recruit students for practical operation class. How can catering staff make a deal through short video, high transaction and high efficiency
餐饮人轻松招学员实操课，餐饮人如何通过短视频成交，高成交、效率高的做号流程

Course outline
课程大纲

preface
前言

How does catering person make short video profit from the first flow
餐饮人做短视频如何从第一个流量开始盈利

Get started
入门

1. 80% of catering student recruitment accounts will ignore guest workers
1、80%的餐饮招学员账号都会忽略的获客工

Have, how to use enterprise blue V correctly
具，企业蓝V如何正确运用

2, enterprise blue V name change skills
2、企业蓝V改名技巧

3. How to make a profitable catering short video account
3、怎么做成一个盈利的餐饮短视频账号

4. Set up a 7-piece set of catering student account homepage
4、餐饮招学员账号主页搭建7件套

Content creation
内容创作

5, quickly find the popular logo copywriting video, 1w powder within the first
5、快速找到热门对标文案视频，1w粉内先

Imitation, avoid innovation
模仿，忌创新

6. How to create a popular restaurant IP?
6、如何打造热门餐饮人IP？

Methods and techniques
方法和技巧

7, real people don't have to memorize words, the video broadcast how to shoot?
7、真人出镜不用背词，囗播视频怎么拍?

8. What is the popular video topic
8、选题定生死，热门视频选题是什么

9, catering core three hot topics, use this is right
9、餐饮核心三招热门选题，用这个就对了

10. How do popular copywriters become their own?
10、热门文案如何移花接木成为自己的？

11, easy to learn food and beverage short video popular title how to write
11、轻松学会餐饮短视频热门标题如何写

12, do not know what to shoot, low efficiency, how to break?
12、不知道拍什么，效率低，怎么破?

Real operation class beat shear
实操类拍剪

13. Preparation before shooting: equipment and process
13、拍摄前的准备工作：设备、流程

14. Common shooting techniques for short catering videos
14、餐饮短视频常用拍摄手法

15. How is the audio video made?
15、口播视频是如何拍出来的？

Shooting skills (practical operation)
拍摄技巧(实操)

16, a person how to shoot oral video (practical operation)
16、一个人怎么拍口播视频（实操)

17. Multiple camera shooting skills (practical operation)
17、多人出镜拍摄技巧（实操)

18. Single video and multiple video shooting skills (practical operation)
18、单条视频、多条视频拍摄技巧（实操）

19. Mobile Phone Editing Skills of audio broadcast video in 60s (practical operation)
19、60s内口播类视频手机剪辑技巧(实操)

20. Video Editing skills over 60s (practical operation)
20、60s以上视频剪辑技巧（实操）

Quick start
快速起号

21, novice fast number secret 1/3
21、新手快速起号秘籍1/3

22, novice fast start secret book 2/3
22、新手快速起号秘籍2/3

23, novice fast start secret book 3/3
23、新手快速起号秘籍3/3

operation
运营

24. Understand the platform: the underlying logic algorithm of short videos
24、了解平台：短视频的底层逻辑算法

25. Video release time, copywriting, topic, cover, marketing component skills
25、视频发布时间、文案、话题、封面、营销组件技巧

Data analysis
数据分析

26. Bosses who understand data are more likely to make short videos
26、懂数据的老板更容易做好短视频

27. Three core data affecting the popularity of videos
27、影响视频上热门的3个核心数据

28. Why are videos that get more views not necessarily better?
28、为什么播放量高的视频不一定好?

29, novices do not know the 2 rise to focus on the data
29、新手不知道的2个涨关注数据

30, Miss 100w, how to recruit students retention data?
30、错失100w，招学员的留资数据怎么看?

31, do not review, 100 videos are also in place
31、不复盘，100条视频也是原地踏步

jiggle
抖加

32. These four cases can be put into shake plus - four kinds of put
32、这四种情况可以投放抖加——四种投放

scene
场景

33, recruit students shake add how to cast, four cast, six do not cast 1/2 one one four cast
33、招学员抖加怎么投，四投，六不投1/2一一四投

34, recruit students shake add how to cast, four cast, six do not cast 2/2 - six do not cast
34、招学员抖加怎么投，四投，六不投2/2——六不投

35, Shake: when can you vote smart recommendation?
35、抖加：什么时候可以投智能推荐?

36, shake add 7 skills - the first 7
36、抖加投放7个技巧——前7

37, which videos can chase podcasts?
37、哪些视频可以追投豆荚?

38, pod audit does not pass how to do?
38、豆荚审核不通过怎么办？

39. Tools to assist in making short videos
39、辅助做短视频的工具锦囊

40, copywriting advanced: how to create two popular copywriting
40、文案进阶：如何二创热门文案

Live broadcast
直播

41, broadcast room construction - presentation form
41、直播间搭建——呈现形式

42. Prepare for the live broadcast
42、直播前准备工作

43. How to design live broadcast content
43、直播内容如何设计

Ignore these data, live is equal to white - straight
44、忽略这几个数据，直播等于白做——直

Four data mechanisms are recommended
播推荐四大数据机制

45, the key words in the broadcast room
45、直播间重点话术

46. How to deal with emergencies in live broadcasting
46、直播遇到突发状况如何处理

47, do a good job of each live review
47、做好每一次的直播复盘

Crowd oriented
面向人群

A caterer who recruits students
招学员的餐饮老板

A busy store owner
生意火爆的门店老板

Catering training school
餐饮培训学校

Harvest after learning
学完收获

Novice food and beverage recruitment students of the boss learn to system transaction flow thinking
新手餐饮招学员的老板学会系统的成交流量思维

High transaction, high efficiency to do the number process
高成交，效率高的做号流程

How to do traffic on the basis of transaction
如何在成交的基础上去做流量

You don't know what to shoot, how to write a copy
解决你不知道拍什么，怎么写文案

How to enlarge customers and transactions through the pod
如何通过豆荚去放大获客和成交

Recruit students live broadcast play method
招学员直播间打法